Drake + Apple: Is Tidal In Trouble?

It’s no secret that Tidal is struggling to get subscribers. BUT, we cannot deny that the idea behind Tidal is genius.

Apple – being the innovators they are – were one-uped by Mr. Carter so they quickly decided to snag Drake and bring exclusivity to iTunes.

That’s right! Drake has officially partnered with Apple and now his music will come exclusively to iTunes. Wow!

On top of that, the company announced at its WWDC 2015 that Apple streaming will be available June 30th. This means even more artists will be able to offer exclusivity to fans. This dynamic music service will empower artist and music lovers. Sound familiar?

The difference? Apple Music’s monthly subscription is $9.99 with an option to have a family plan for $14.99. On top of that, Apple Music, Beats and Connect will work together to give users the ultimate music experience. 

Exclusivity is sexy and cool. But how much are consumers really willing to pay for it?

It’ll be interesting to see both companies go tick for tack to be the winners of exclusivity and giving the ultimate music experience for the best price. 

It’s safe to say that Apple has made a new rival in Tidal and Jay-Z won’t go down without a fight.

As a fan of music. It’s going to take more than Drake and Beyoncé to convince me to pay a monthly subscription for music. Especially when my favorite artist release albums every 1-2 years? I could care less about seeing a live performance that I was not in attendance.

What do you think: Apple or Tidal? Comment below.

Photo credit: SAN FRANCISCO, CA – JUNE 08: Jimmy Iovine announces Apple Music during Apple WWDC on June 8, 2015 in San Francisco, California. Apple’s annual developers conference runs through June 12. (Photo by Justin Sullivan/Getty Images)

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