Thanks to this great thing called the world wide web, anything and everything we want can be accessed with a simple search. It’s safe to say that the power of online is here to stay which means it is time for your business evolve and get with it before it’s too late.
There are a few major adjustments your business can make to survive the age of the Internet and avoid being left in the dust.
1. Become the industry expert
I’ll admit I have tried to self-diagnos myself many times on WebMD.
Couch? Headache? Sore throat? I’m dying!
However, I choose to go to my doctors office because my doctor is the industry expert. My doctor has went through the proper schooling and training and has earned the certifications to become a medical doctor. All of that gives her an advantage I don’t have which in turn forces me to continuously need her services.
Whether you’re selling soap or providing a unique service, it is vital that you learn and understand the ins and out of your industry. This means keeping up with trends, attending conferences and webinars, and connecting with others in the field. This allows you to stay ahead of the curve and gives you the knowledge to stay one step above your customers.
How to utilize the internet: Share a monthly tip for your customers/clients. (i.e. If you’re a doctor create a health tip of the month to share with your patients.)
2. Bring value to your work
This goes back to my customer retention piece. More than the products and services you offer, your customers should also feel you value their business. How do you show that? Actually caring about the customer experience!
From start to finish you should be creating a genuine customer experience. Get to know the people you are serving and remember the little things they share with you. This can go along way!
How to utilize the internet: See 3 ways to increase customer retention.
3. Support your communities
As exciting as it may be to sit at your desk for 8 hours a day doing the same thing over and over. In order to stay afloat you have to take a leap!
Get out and join a local nonprofit, sit on a board of directors, or volunteer your time with a local organization. This is a great way to get your brand name out there as well as show that you care about the communities you do business in.
It’s one thing to say you care, but actually getting out there is another story and will show your customers that you care about them beyond the products and services they purchase from you.
How to utilize the internet: Send shout out to your favorite community partners and share photos when you volunteer with them.
Bringing value to your work is all about showing your customer why they need you. Are you the industry expert? Do they always have an exceptional customer experience with you? Do you care about the community you work in? If you can’t answer yes to those questions then it may be time to revisit your business plan and set new goals and objectives.