What your business can learn from #OscarsSoWhite

The Internet is uproar about the #OscarsSoWhite issue. Even SNL did a very funny skit about it. See here

Many celebrities have spoken out about the lack of representation of African Americans and minorities alike including Jada Pinkett Smith, Matt Damon, and Wesley Snipes. Some are even calling for a boycott of the Oscars this year. 

While I wholeheartedly agree that there is a lack of representation of minorities this year and years past, I also believe that you should celebrate where you’re accepted and continue to break the mold. 

As an African American woman and aspiring entrepreneur, I believe that if I want to obtain a level of success, I should also support small, woman owned businesses. 

That means as a small business owner and entrepreneur yourself, you should be looking to support those who share that same title or mission. 

How can I expect to be respected in my said industry if I don’t lift up and support other African American women in my industry?

If small business owners across the globe supported one another, imagine what that kind of growth could look like. Not only for a company’s finances and assets, but for the small business owner community as a whole. 

I hope at this point you’re wondering, how can I begin to support small businesses? Glad you’ve asked! 

Here’s how:

1. Get to know the small business owners in your area

Join a small business club or group. If there is not one, start one yourself!

2. Shop small businesses often

Not just on small business Saturday but everyday! Even when going to major stores, be aware of the products being sold at that establishment that are those of small companies. 

3. Spread the word

If you have a great experience shopping at a small business then spread the word. The company will more than likely thank you and do the same in return. 

So many of us, no matter what our industry, are constantly begging to be accepted by those who may never be able to appreciate our talents. Instead of fighting to be apart of it, support those who support you and continue to break the mold. 

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