There are so many new mass unsubscribe services on the rise that seem to be causing some concerns within the email marketing industry. Yes, it is true that there are a lot of cons to these services. However, where there are cons, there is always a bright side.
Mass unsubscribe services should light a fire in you to make you want to create quality content. If you are producing quality information in every email campaign, you should not be worried about mass unsubscribe services impacting your email strategy.
Who cares if these apps cause multiple people to unsubscribe from your list if those people have no relevance within your strategy? Take this time to re-identify who your target audience is by asking yourself the following questions:
1. Who would benefit most from my email campaign?
2. What type of information does my target audience want to see?
3. How can I create quality content that is relevant to my target audience?
Maybe your email strategy is completely outdated. Maybe you have tons of broken links within your campaigns. Take this time to restructure your strategy to enhance your chances of engagement. Content matters but so do aesthetics and functionality.
As these mass unsubscribe services begin to surface, don’t use them as a cop out as to why your email campaigns aren’t receiving the type of engagement you’ve hoped for. Instead look on the bright side!
Take this opportunity to produce quality content that is relevant to your audience, and reconstruct your email marketing strategy to ensure it is up to date.