Should I outsource my marketing efforts? Will paying a third party marketing agency be worth the cost?
My answer: Depends. Maybe.
As a small business owner, you have a lot to focus on in your day-to-day operations. While marketing may not be on the forefront of your mind, it is the blood that flows through your businesses veins – it keeps you moving.
Outsourcing your marketing efforts has TONS of pros but can have cons if you allow it to.
Here are some things to consider before outsourcing your marketing:
Do you have time to manage your marketing on your own?
Marketing is more than creating a Facebook business page and posting once a month. There’s social media strategy, email marketing, understanding the rules of SEO, trying to remember the new algorithms Google puts in place every other day, and on top of that – maintaining the daily operations of your business. Can you handle that? If so, awesome. If not, you may want to consider outsourcing your marketing.
Not all third parties give a damn about you or your business
Surprise! Some third party marketers are in it for the check. The check you write to them monthly. In order to receive this check, they will provide you the information they know you want to hear – even if it’s not true. How to eliminate this? Be involved. Ask for the numbers, ask for the data, demand the analytics. Does the information they are providing you correspond with the amount inquiries or sales you get? If not, you may need to reconsider the agency.
Do you have the knowledge to handle your own marketing efforts?
Do you know what SEO stands for? Are you aware that “facebooking” and “twittering” are unacceptable terms to use – ever? If not, you may want to consider working with someone who does. Posting on social media and sending an email may sound easy, but, there are people who understand this realm of marketing and are experts in their craft. Let someone who gets it, handle it.
Will your budget allow you a third party marketer?
It is important to be realistic when thinking about outsourcing marketing. Sure, you can pay your cousin’s best friends’s daughter who knows how to Instagram to be your marketing specialist – but are you looking for quality? Or are you trying to cut corners? Marketing is not cheap. Especially if you truly want to work with an agency that understands the industry and will do what is in your best interests.
Outsourcing your marketing efforts is a big decision that can lead to a large pay out for your business. If you are willing to put your money into a quality agency, and if you plan on being involved, it could work well for your company.
Have questions about paying third party marketers? Comment below and let me know.