One by one, you’ve probably built up a sizable email list. You probably started organically—capturing emails from orders, for example, or even through registrations on your website.
But now that you’ve got that list, what do you do with it and how do you make it richer and more productive? Growing it through thoughtful strategies is one way.
One method may not have occurred to you: social ads. What makes these so fruitful is that they’re a great way to capture people who probably already have an affinity for your company, product, or service. Plus, Facebook has services built into its structure to make this easy to do.
And when building an email subscription base, more turns out to be more. You need more ways for people to enter their email address—landing page, newsletters, downloads, whatever it takes.
Speaking of downloads, turns out offering free incentives—say, a coupon or an e-book—are also great ways to get people to share an email with you. You can also ask their opinion of your company, product, or service, and use that strategy to capture yet even more emails.
Want more ideas for a better email subscription base? Use this graphic to get started.