As we countdown to Using Email Marketing to Boost Your Business, I’ve had a lot of business owners ask me, “Is email marketing truly something my type of business should invest in?” My short answer: Yes.
If you check the stats from my previous post, you should completely understand the WHY. For those that are still unsure, put yourself in your consumers shoes as you continue to read.
- Welcome Email – The first email campaign you should send is a welcome email. This email should let the subscriber know the types of emails they will be receiving and the frequency. The true purpose of this email is to set the tone. When you do that from the beginning, subscribers will know what to expect and are more likely to open future emails.
- Newsletter – Many marketers make the mistake of only emailing subscribers when they are trying to sell or promote something. You should have at least one monthly touchpoint that encompasses things happening in the industry, in your business, or even in the community that is relevant.
- Follow Up – If you’ve had a recent event, webinar, or meeting with a prospective client, you should send a follow up email to attendees. This should include a recap of the event or conversation you’ve had, and your company information. You should also ask their permission to add them to your mailing list for future communication.
If you think about it, you probably receive these type of messages on a daily basis. That is why content is important. It is what keeps readers coming back. Register for Using Email Marketing to Boost Your Business to learn more about how you can take your brand to the next level.
Want to talk to me directly about how email marketing can help your business? Click here to schedule a one-on-one consultation.