Just because you’re a one-woman shop, doesn’t mean you cannot achieve a social media presence that makes you look like you have an entire social team behind you. At the recent Respect the Hustle event, Kelsea Wiggins taught us the ins and out of the top social media platforms out there. I would recommend downloading her presentation so that you can decide on the right platform for you and your business.
Once you decide which platform works for you, it’s time to create a real social media strategy. Here are 3 steps to get started:
- Plan Content – You can use an excel sheet, word document, or even hand-written notes if you prefer. In your plan, decide how often you want to post (I would recommend 1-3 times per week), what days you want to post, and the purpose of each post. For example: If you’re a motivation speaker, maybe you will decide Monday is Motivational Monday, Wednesday is Wellness Wednesday, etc. By creating a formula for yourself, your audience will know what to expect and will begin to look forward to those posts. Note: This strategy can also be used for email marketing.
- Measure Your Success – Before you can measure success, you must know what you want your return on investment to be. Honestly, social media is not going to significantly increase revenue for your business – unless you plan to spend money on advertising. However, it will increase brand awareness, connect you to prospects, and then you can turn those prospects into customers.
- Analyze and Tweak – So, what are you measuring? Impressions? Reach? Engagement? Followers? If you’re not hitting your benchmarks, it’s time for you to reevaluate your strategy and make changes. You should do this at the end of quarter.
Ready to build your strategy? You can use Kelsea’s presentation as a baseline to get started. Not sure you can do this on your own? You can always connect with me and I can either handle all your social media, or I can help you build your strategy.
Do you already have your social media strategy in place? Comment below and share what you’re doing in 2018!