I had a conversation with a friend recently about her business idea and she was feeling discouraged because there are so many people doing what she wants to do. I have seen other people have this same complaint.
“I can’t do ____ because _____ is already doing that!”
“I won’t succeed in ____ because there’s too many of those!”
Karl Benz created Mercedes-Benz in 1883, Henry Ford founded Ford in 1903, and Messrs Rolls and Royce came shortly after in 1906.
What if Toyota, Volkswagen, and Honda thought it was too late for them because three companies had already been established? See where I’m going with this?
There’s a seat for all of us at the table, you just have to determine what makes your seat unique. Here’s how to do it:
1. Who is your product for?
Sure, Ralph Lauren sells Sunglasses, and so does Oakley. It’s clear that their target audience is two very different people. Understand the WHO, so you can properly market the WHY!
2. Branding. BRANDING. Branding.
Yes, branding. If you don’t know by now, branding is EVERYTHING! Branding is the difference between something being high-fashion, and sold in your local Wal-Mart. Both can be equally great! However, you have to determine what image you want to put out into the world.
3. Get your marketing together!
The way you market your product, will determine who buys it. If you’re target audience are affluent persons, but you’re marketing is not on point, how can you expect those persons to purchase your product? From packaging, to product placement, and advertising, this all goes into what sets your brand apart from someone else’s.
Paint your seat gold, pink, or throw glitter on it! Whatever you do, make it unique and make it yours. There’s a sit at the table for all us to win!