Prepare Your Marketing Plan for 2021

Are you preparing for 2021?

There’s still so much uncertainty in regards to how our future will look, but that doesn’t mean we shouldn’t try to plan as best as possible. Here are a few things you should consider adding to your 2021 business plans…

Business Goals
If you were unable to reach your 2020 goals, you’re about to get a chance to start over. Create your list of business goals and think about how you will execute them. Some common goals might include revenue goals, increasing social media following, or growing your email list.

Crisis Communication Plan
One thing you should have learned from 2020, as a business owner, you need a crisis communication plan. This should include how you plan to communicate to your team and stakeholders about any new protocols or changes due to a crisis…like a global pandemic.

Other items to include in your crisis communication plan are:

  • Press Release Templates
  • Media Contacts
  • Phone Tree
  • List of Stakeholders

Professional Growth Plan
Yes, you should be thinking about your own professional growth going into 2021! Regardless of if we’ll be back to a new normal, or if we’re still in a virtual space, there are still lots of things you can do to work on your professional growth.
Here is a list of things you can do FOR FREE to grow professionally:

  • Listen to an industry podcast
  • Attend free virtual events
  • Connect with new professionals on LinkedIn
  • Subscribe to industry-related newsletters
Ready to start planning? We’re just a little over one month away from 2021! This year has been wild, but I’m ready to look towards a positive future.If you need help, I’m always here! Visit tjecommunications.com/connect to schedule a call.