3 Social Media Metrics to Watch

What's the point in taking the time to plan content, create a content calendar, and schedule it if you're not going to look at the data?

When you take the time to look at your social media reporting, you'll able to determine:

• What kind of content your audience enjoys.

• What kind of content your audience does not like.

• Which type of content gets the most engagement.

This information gives you exactly what you need to strategically plan your next social media content calendar.

Here are 3 basic social media metrics you should know and care about...

Engagement
This is the number of times people comment, like, share, and click on what you post.

Reach
This is the number of people you've reached in a single post.

Impressions
This shows you the number of times your post has been seen (I'm not a fan of this one—I'll tell you why later).

If you are not currently using a social media management tool that provides reporting, most social media platforms offer some kind of reporting within the app. Take a look at these numbers and use them to make your next content plan.