Marketing Efforts to Try in 2023

Social Media is not the only way to grow your business. It’s just one piece of the marketing pie!

There are so many other ways you can spend your time and money growing your business that are just as (if not more) effective. Before the year ends, give one of these marketing efforts a try:

Email Marketing

Kicking this list off with my favorite marketing effort–email marketing! Email has the largest ROI of any other marketing tactic. Why? Because it allows you to directly track your customer journey and tie it back to an email campaign. It is a sure way to increase brand awareness and business revenue when done correctly.

Digital Advertising (Google, Streaming Services, Facebook, Instagram, LinkedIn, TikTok, Snapchat)

This is a great way to get directly in front of your potential customer. The best way to go about digital ads is to first understand your ideal customer (who they are, what they do, their hobbies, favorite tv shows, etc.) so that you are able to spend your money wisely in the right places.

Radio Ads

This may feel old school but radio ads still work given the right industry and messaging. The bonus with radio ads is that many stations now have apps so listeners can tune in on the go. That means you have even more ways to get your message across to millions of people.

Billboards

This is another classic marketing effort that still works when it’s done well. If you’re hosting an event or working on a big campaign, billboards are a great way to get your message seen by the masses.

Note: Radio Ads and Billboards typically need about 4-6 weeks of lead time. If you’re working on something special and want to utilize one of these efforts, incorporate it in your plan and don’t wait until the last minute to get it set up.

Podcast Advertising

The podcast industry is growing every day and most people don’t skip through the ads. Do some research on podcasts that fit your industry/audience and inquire about their advertising rules. It also helps to offer discount codes to podcast listeners.

Fun Fact: I was able to create my new website thanks to a discount code from a podcast!

Influencer Marketing

Yes, this is a real industry and people are making real money from it! This is an effective way to get your product or service in front of a new audience. If you’re serious about influencer marketing here are a few things you should consider:

• How much are you willing to pay for exposure?

• What are some of your guidelines for the content posted by the influencer?

• Will you pay them a flat rate for a certain amount of content or per post?

• What type of content do you want them to produce and how often?

• How long do you want to retain this influencer?

Ready to get started on new marketing efforts this year? Let’s connect! Visit calendly.com/tjecomm to schedule a meeting today.