How Not To Get Retweeted

As an entrepreneur, when I write a blog post, my objective is to get other people to read it and take something away from it. Sometimes this happens simultaneously and sometimes I don’t get many views at all. But that is the nature of the game.

Of course we all want 100+ retweets and thousands of views on our post but for most of us, that will never happen. There’s a lot you can do to get retweeted but lets start with what not to do.

Here is a list of of 5 things not to do if you want to get retweeted:

1. Asking for retweets is a huge no. If you want to be retweeted, create meaningful content for your viewers.

2. Sending the “I made a new blog post” tweet with a link to your site to everyone on your timeline is a quick way to get unfollowed and blocked. If you want people to see your post, add relevant #hashtags to your tweet.

3. Speaking of hashtags, using trending topics in your post to solicit viewers when they have no relevance to your blog topic shows that you have no idea how to use social media. This makes no sense and screams desparation. You will also not get retweeted. Always remember to use hashtags that are relevant to your blog topic.

4. If your link looks like this: http://tjecommunications.com/2014/11/16/why-kim-kardashian-is-still-winning/ it is too long and will probably not be retweeted. Lucky for you, most of the time Twitter shortens the link for you. There are many tools out there to shrink links; such as Hootsuite.

5. Posting link after link and tweeting like robot. If you post only links to your blog, you will not get retweets and probably not even followers. Try engaging in Twitter chats and interacting with followers to build rapport.

Am I missing something? Comment below.

Why Kim Kardashian Is Still Winning

Kim K has been under a lot of scrutiny over the last week due to her “breaking the internet” after Paper Magazine revealed her…revealing her.

This article from Elite Daily states 51 questions that supposedly everyone has for Kim K after the magazine spread. Questions included, “Do you still talk to Ray J?” “Have you ever read a book in its entirety?” “Is nothing sacred anymore.” And our favorite, “Are you mad everyone thinks you’re boring?”

While these questions may have sparked some laughter. It sparked some interesting conversations on Twitter. How does a woman who stepped into pop culture after her ex-boyfriend leaks their sex tape manage to remain relevant? How did she go from Ray J’s ex-girlfriend to her name being a brand in itself?

So, we created a list of questions for Kim Kardashian, too!

1. Who handles your PR?

2. How did you put the team together?

3. What type of credentials were you looking for?

4. How did your team turn a crisis into a multimillion dollar opportunity?

5. How is your team handling all of the negative backlash from your Paper Magazine spread?

6. Did your team already have a crisis management plan in place before the release of the article?

So, why is she still winning after all of this you ask? She’s the mom of a beautiful daughter, a successful entrepreneur touching every industry from mobile apps to tanning lotion, she has a supportive family, a loyal fan base, she clearly is an extremely confident and brave woman and she’s married to Kanye West. Does life get better?

While Kim Kardashian would not be our first pick in the role model draft, you have to admit that she knows a thing or two about turning lemons into lemonade.

Instead of bashing her based on your own ideologies of right and wrong, take a deeper look into her brand. She is the prime example of how in business, and in life, you can take an unfortunate mishap and turn it into an everlasting opportunity. She has a television show, a clothing line, a shoe line and is one of the most talked about figures in pop culture.

This should be a lesson to all small and women owned businesses. Whether it be another organization or ex-employee slandering your brand, you still are in charge of your own success. You decide whether or not you fold under pressure or bite the bullet and keep moving forward.

4 Things We Can Learn from Reese’s Maggot Crisis

Being on social media, for a brand, means more than scheduling posts of the office cat and random company updates. When a brand decides to join the world wide web on a social media platform, they are opening themselves up to the harsh unfiltered thoughts of consumers around the world.

Recently, a disturbing video of maggots coming out of a Reese’s Peanut Buttercup has surfaced all over YouTube and even got a hit on popular gossip site World Star Hip Hop. The video consisted of a consumer breaking open her Reese’s only to find live maggots inside of the candy. After searching through YouTube, it appears that multiple consumers have had the same incident occur over the last year.

The video has since gone viral and caused a frenzy amongst peanut buttercup lovers who are second guessing their favorite candy. Some have even vowed not to eat the candy ever again!

photo 1photo 2photo 3 

Reese’s have since done damage control on social media by responding to inquiries from consumers in a timely fashion and exemplified a great example of how to respond in a crisis situation.

As a small or women owned business, it is inevitable that you will run into mishaps here and there. Even the large companies like Reese’s have their hiccups. The worst thing you can do in a situation is ignore your consumers when they are experiencing issues with your product or service.

The best practice for crisis communication:

1. Listen to the comments and concerns of your consumers

2. Empathize with the consumer by putting yourself in their shoes. How would you feel if you found maggots embedded in your chocolate?

3. Acknowledge that you are aware of the issues

4. Take preventative action so that an issue like this never occurs again

Sure, I will probably not have a Reese’s Cup for quite some time, but I admire their timely responses to consumers and their willingness to make themselves vulnerable by providing the information and working on the next preventative steps.

If you were Reese’s, how would you have handled this situation?