Drake + Apple: Is Tidal In Trouble?

It’s no secret that Tidal is struggling to get subscribers. BUT, we cannot deny that the idea behind Tidal is genius.

Apple – being the innovators they are – were one-uped by Mr. Carter so they quickly decided to snag Drake and bring exclusivity to iTunes.

That’s right! Drake has officially partnered with Apple and now his music will come exclusively to iTunes. Wow!

On top of that, the company announced at its WWDC 2015 that Apple streaming will be available June 30th. This means even more artists will be able to offer exclusivity to fans. This dynamic music service will empower artist and music lovers. Sound familiar?

The difference? Apple Music’s monthly subscription is $9.99 with an option to have a family plan for $14.99. On top of that, Apple Music, Beats and Connect will work together to give users the ultimate music experience. 

Exclusivity is sexy and cool. But how much are consumers really willing to pay for it?

It’ll be interesting to see both companies go tick for tack to be the winners of exclusivity and giving the ultimate music experience for the best price. 

It’s safe to say that Apple has made a new rival in Tidal and Jay-Z won’t go down without a fight.

As a fan of music. It’s going to take more than Drake and Beyoncé to convince me to pay a monthly subscription for music. Especially when my favorite artist release albums every 1-2 years? I could care less about seeing a live performance that I was not in attendance.

What do you think: Apple or Tidal? Comment below.

Photo credit: SAN FRANCISCO, CA – JUNE 08: Jimmy Iovine announces Apple Music during Apple WWDC on June 8, 2015 in San Francisco, California. Apple’s annual developers conference runs through June 12. (Photo by Justin Sullivan/Getty Images)

Popular brand in deep for fat-shaming photos

Yesterday I was filled with an overwhelming amount of positivity for sharing my story about my jean purchase from Lane Bryant. Even Lane Bryant saw my picture which really made me feel great.

Today I took a step back as I see Twitter users tweet about the popular Lilly Pultizer company under fire for fat shaming. Their excuse? It was an employees personal workspace. 

This makes me wonder: How important is company culture? Do companies take company culture seriously?

It is important to make all of your employees feel comfortable in the workplace. I have personally worked in environments where I felt I didn’t fit in with the company culture and it had an impact on my work ethic and my overall happiness at the job.

How can we make sure our company’s culture is a reflection of all employees? Simple: Ask your employees what they want the culture to look like!

It is important for staff to have an understanding of one another. They don’t have to be best friends, but they do have to respect one another and their differences.

Staff retreats or staff outings is a great way to be sure employees are interacting and communicating well with one another.

I know a lot of ladies who were ecstatic when Lilly Pulitzer hit Target stores and I even had a thought to try out some of her items. Not sure how I feel about that now.

With Lilly Pulitzer being as big of a brand as it is, those loyal consumers will probably still stick around despite this incident. I’m curious to see how the company recovers from this – if that all. With so many body positive campaigns coming from big brands like Lane Bryant, Dove and Always, it seems nearly impossible. 

What are your thoughts? Should employers have more control of what employees put in their personal work space? Comment below. 

Check out the full story here: Lilly Pulitzer under fire for fat shaming photos.

Fake New Balance Advertisement Causes Social Media Fire Storm

In the midst of the Baltimore Riots, New Balance is putting out its own fire storm.

Recently what appeared to be screen shots from New Balance’s company website surfaced the internet using protesters to “promote” the company. Twitter users have retweeted the fake screen shots over 1,500 times and favorited the tweet more than 700 times.

New Balance took to social media to tell users that the advertisement was not generated by New Balance and asked that users do not retweet the post:

“This is clearly not a New Balance generated post – we ask that you please do not re-tweet.”

  
“We did not regenerate the ad.”

  
Check out the fake screen shots below and tell us what you think:

   

   

Recap of HOA Fashion Experience

One word to describe the weekend: Wow!

The weekend was full of good vibes, great people and positivity. It was amazing to see so many companies such as Dr. Martens, Lip Lock Gang, Tune Heads and 4th Lane Clothing come together to give Columbus an upscale fashion experience in a trendy manner.

Heart of It All is a group of Ohio State students who have identified a need to culminate the state’s fashion innovators into one event in Columbus to assist with the prominence of Ohio’s image in the industry. It’s crazy to think that Ohio is still considered “on the come up” of being considered a state full of fashion innovators like NYC or Chicago – especially with events like HOA happening.

I honestly find it hard to believe that this was HOA’s first big show and some of the models were getting their debut! I could see the HOA Fashion Experience being an annual event that will continue to grow and bring in people from the major fashion cities to see that Columbus can play the fashion game just as well – if not better.

HUGE thank you to HOA for allowing me to attend the events this week! If you missed it, you can follow HOA on TwitterInstagram and Facebook for pictures and videos!

Join 1girl at their first Graduation Celebration

Over the past year, I have been a 1girl program facilitator. 1girl is a non-profit organization that provides a unique, proven curriculum that empowers middle school girls to develop the skills they will need to be successful. The program is designed around five core skills: public speaking, creative problem solving, critical thinking, goal setting and conflict resolution.
1girl is hosting a graduation and facilitator celebration event to celebrate the work we have done this year and the girls we have been able to serve. I was fortunate enough to speak with Co-Founder and Executive Director, Shelby Kretz about the organization, the Graduation Celebration and the future of 1girl.
What was the inspiration behind starting 1Girl?  1girl was started out of a conversation between myself and two friends, Aditi Bansal and Sheila Maina, while we were in college. We started talking about the barriers girls face, especially low-income girls, in reaching their true potential. This conversation spurred many other conversations that eventually led to us deciding we wanted to do something to help support women and girls in reaching their dreams.
How did you come up with the name? – One of the first questions we asked ourselves was, “How will we define success?” We all agreed that if we could have an impact on just one girl’s life, it would be worth it. That is where the name 1girl came from.
What steps did you take to create your organization? We first researched how we wanted to structure the organization, and eventually we decided that becoming a non-profit was the best path for us. We completed the non-profit and 510(c)3 paperwork while we were putting together our first pilot program.
Who are the girls you serve? Backgrounds? Cultures? Ages? – We serve girls in grades 5-8. Generally, they come from at-risk and low-income neighborhoods, or they are attending poor performing schools. A majority of our girls are either African American or of Hispanic decent. However, we are always open to serving any middle school girls in need!
What types of programs does 1Girl have? – Our main program is our “Educating Future Leaders Program”. This program is run through existing after-school and summer programs. It is one semester long, twice a week for an hour. We work on skills like creative problem solving, critical thinking, and goal setting. The programs are facilitated by local college women, which allows them the opportunity to practice their own leadership skills.
Where do you hold the programs? – We work through pre existing after-school and summer sites, including schools, churches, recreation centers, summer camps, and anywhere else kids spend their time regularly. This is a great partnership as our sites are often in need of high quality, meaningful programming to offer their students. It also eliminates barriers for the girls, like transportation or additional costs.
How can people get involved? – There are a number of ways to get involved. We are looking to expand our committees, which are made up of Columbus community members interested in supporting 1girl by helping with events, marketing, finances, programs, fundraising, and more! It is a fun group of people working towards a shared mission. College students can get involved through their campus chapter of 1girl, or by starting a chapter if their school does not already have one. Being involved with the chapter will also open the opportunity for facilitating a program. Another great way to get involved is to support 1girl by donating to our work.
What is the purpose of the event next week? – The purpose of the event is to celebrate the success of our girls and facilitators. They have done amazing things this year, and we want to bring the community together to congratulate them. We will also be giving out our first 1girl scholarship to one of our dedicated volunteers.
Where do you see 1girl in the next 5-10 years? – I expect 1girl to be national in the next 5-10 years. We are expanding quickly through college campus chapters, and we expand that growth to continue. Our goal is to serve as many girls as possible with the most effective leadership training curriculum!
Once again, I am so happy to have been a part of this organization this past year and I would love it if you would come out and support at the Graduation Celebration on Wednesday, April 22, 2014 at The Bosco Center in Downtown Columbus. For more information and tickets, click here.

Heart of it All Fashion Experience: A 3 Day Fashion Showcase

I am happy to announce that TJE Communications will be a part of the Heart of it All Fashion Experience!

Heart of it All Fashion is comprised of a group of students at Ohio State. Their vision behind creating the organization is to provide a platform for designers, fashion institutions, clothing brands, boutiques and blogs; serving as a vessel for aspiring talent throughout Ohio to show off their skills cohesively and contribute to the fashion capital of the Midwest.

The founders, Aaron Carey and Nadiyah Harper, had a vision to add to the fashion culture and are doing so with the Heart of it All Fashion Experience.

The Heart of it All Fashion Experience is a three day showcase of design talent from Ohio institutions and clothing brands.

The showcase begins April 24th with the 17th Dissent Art Exhibition at Dude Locker and goes through April 26th with the Flight HOA 1803 Designer Fashion Show being held in the Archie Griffin Grand Ballroom.

There are also two events on April 25th:

HOA Avenue: This event will feature vendors and pop up shops from 12-5pm at 527 Hudson St.

Turbulence Street Wear Show Presented by Dr. Martens: Check out designs from established and emerging street wear brands, business and boutiques.

I’m very excited to be a part of this experience because I cannot recall seeing anything like it before. The best part is that it is being put on by young professionals and entrepreneurs! 

Be sure to grab your tickets to these events ASAP because I am sure they will sell out! 

Also, keep your eyes right here as I will be attending all of the events and posting videos and pictures.

Check out Heart of It All Fashion right here.

“Meet the Interns” Webisode 1 is here!

When Dez and Da’Twane came to me with this very cool idea, I knew they had struck gold!

“Meet the Interns” gives the chance for our readers (and now viewers) to interact with the interns. Dez and Da’Twane will be discussing current events in sports, music and politics on a weekly basis. 

What these two have created is a platform for the future interns of TJE Communications to be able to create, write and produce their own web series. I am so proud of Dez and Da’Twane and I am happy to present to you: “Meet the Interns” Webisode 1!

http://youtu.be/Q_vtuRsHQlY 

When Crisis Strikes: Awkward Moments In PR

1. That awkward moment when Clorox tweeted “where’s the bleach” after the launch of multicultural emoji’s. 

   

2.  That awkward moment when the United States Postal Services launches their “Maya Forever” stamps with a quote that Maya Angelou didn’t write.

 

Yikes! Have you seen any other awkward PR moments this week? Comment below or tweet us and let us know. 

‘Be Ventilated’ – It’s Story Time In the Marketing World

While brands across the board are constantly trying to tell a ‘story’ in their marketing efforts, not all of them can get it right.

Luckily for Reebok, they snagged Kendrick Lamar for a very cool ‘Be Ventilated’ commercial for their Ventilator OG shoe. Reebok, as most brands do, loves to partner with some of the hottest people in popular culture and Kendrick is definitely one of them.

Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent,” said Lamar. (source: #ThisIsKendrick)

Three months ago Reebok and Kendrick Lamar created a short film directed by Anthony Mandler shot in the streets of Compton, CA that further tells the story of the new shoe and why he chose to be a part of the brand.

The trend we are beginning to notice with brands like Reebok, or what Powerade did a few months ago with Derrick Rose, is that brands are beginning to understand the art of storytelling.

Yes, brands have finally caught on that millennials don’t give a rats ass about a brand that they will never have an opportunity to be a part of. Millennials will not buy in if they cannot fit in. In order to grasp the youth you have to give them something to believe in. Those old traditional marketing tricks will no longer work.

This is why I proudly embrace the fact that my team and I are twenty-something year old entrepreneurs. We understand what the youth wants because we are a part of the culture. The youth will always win. Even when I’m in my 40’s I will have to understand that the youth will always control the tide. In order to stay relevant you have to stay with the times – and they are constantly changing.

Reebok, Powerade and Dick’s Sporting Goods in the last few years have caught on to the art of storytelling and recognize the wants of the youth which is why people buy into those brands. Sure, every brand that is generating revenue has a consumer buy-in of some sort. But a simple story can be told over and over again.

What do you think about Reebok’s partnership with Kendrick Lamar? Comment below or tweet us and give your opinion: