Join 1girl at their first Graduation Celebration

Over the past year, I have been a 1girl program facilitator. 1girl is a non-profit organization that provides a unique, proven curriculum that empowers middle school girls to develop the skills they will need to be successful. The program is designed around five core skills: public speaking, creative problem solving, critical thinking, goal setting and conflict resolution.
1girl is hosting a graduation and facilitator celebration event to celebrate the work we have done this year and the girls we have been able to serve. I was fortunate enough to speak with Co-Founder and Executive Director, Shelby Kretz about the organization, the Graduation Celebration and the future of 1girl.
What was the inspiration behind starting 1Girl?  1girl was started out of a conversation between myself and two friends, Aditi Bansal and Sheila Maina, while we were in college. We started talking about the barriers girls face, especially low-income girls, in reaching their true potential. This conversation spurred many other conversations that eventually led to us deciding we wanted to do something to help support women and girls in reaching their dreams.
How did you come up with the name? – One of the first questions we asked ourselves was, “How will we define success?” We all agreed that if we could have an impact on just one girl’s life, it would be worth it. That is where the name 1girl came from.
What steps did you take to create your organization? We first researched how we wanted to structure the organization, and eventually we decided that becoming a non-profit was the best path for us. We completed the non-profit and 510(c)3 paperwork while we were putting together our first pilot program.
Who are the girls you serve? Backgrounds? Cultures? Ages? – We serve girls in grades 5-8. Generally, they come from at-risk and low-income neighborhoods, or they are attending poor performing schools. A majority of our girls are either African American or of Hispanic decent. However, we are always open to serving any middle school girls in need!
What types of programs does 1Girl have? – Our main program is our “Educating Future Leaders Program”. This program is run through existing after-school and summer programs. It is one semester long, twice a week for an hour. We work on skills like creative problem solving, critical thinking, and goal setting. The programs are facilitated by local college women, which allows them the opportunity to practice their own leadership skills.
Where do you hold the programs? – We work through pre existing after-school and summer sites, including schools, churches, recreation centers, summer camps, and anywhere else kids spend their time regularly. This is a great partnership as our sites are often in need of high quality, meaningful programming to offer their students. It also eliminates barriers for the girls, like transportation or additional costs.
How can people get involved? – There are a number of ways to get involved. We are looking to expand our committees, which are made up of Columbus community members interested in supporting 1girl by helping with events, marketing, finances, programs, fundraising, and more! It is a fun group of people working towards a shared mission. College students can get involved through their campus chapter of 1girl, or by starting a chapter if their school does not already have one. Being involved with the chapter will also open the opportunity for facilitating a program. Another great way to get involved is to support 1girl by donating to our work.
What is the purpose of the event next week? – The purpose of the event is to celebrate the success of our girls and facilitators. They have done amazing things this year, and we want to bring the community together to congratulate them. We will also be giving out our first 1girl scholarship to one of our dedicated volunteers.
Where do you see 1girl in the next 5-10 years? – I expect 1girl to be national in the next 5-10 years. We are expanding quickly through college campus chapters, and we expand that growth to continue. Our goal is to serve as many girls as possible with the most effective leadership training curriculum!
Once again, I am so happy to have been a part of this organization this past year and I would love it if you would come out and support at the Graduation Celebration on Wednesday, April 22, 2014 at The Bosco Center in Downtown Columbus. For more information and tickets, click here.

Heart of it All Fashion Experience: A 3 Day Fashion Showcase

I am happy to announce that TJE Communications will be a part of the Heart of it All Fashion Experience!

Heart of it All Fashion is comprised of a group of students at Ohio State. Their vision behind creating the organization is to provide a platform for designers, fashion institutions, clothing brands, boutiques and blogs; serving as a vessel for aspiring talent throughout Ohio to show off their skills cohesively and contribute to the fashion capital of the Midwest.

The founders, Aaron Carey and Nadiyah Harper, had a vision to add to the fashion culture and are doing so with the Heart of it All Fashion Experience.

The Heart of it All Fashion Experience is a three day showcase of design talent from Ohio institutions and clothing brands.

The showcase begins April 24th with the 17th Dissent Art Exhibition at Dude Locker and goes through April 26th with the Flight HOA 1803 Designer Fashion Show being held in the Archie Griffin Grand Ballroom.

There are also two events on April 25th:

HOA Avenue: This event will feature vendors and pop up shops from 12-5pm at 527 Hudson St.

Turbulence Street Wear Show Presented by Dr. Martens: Check out designs from established and emerging street wear brands, business and boutiques.

I’m very excited to be a part of this experience because I cannot recall seeing anything like it before. The best part is that it is being put on by young professionals and entrepreneurs! 

Be sure to grab your tickets to these events ASAP because I am sure they will sell out! 

Also, keep your eyes right here as I will be attending all of the events and posting videos and pictures.

Check out Heart of It All Fashion right here.

“Meet the Interns” Webisode 1 is here!

When Dez and Da’Twane came to me with this very cool idea, I knew they had struck gold!

“Meet the Interns” gives the chance for our readers (and now viewers) to interact with the interns. Dez and Da’Twane will be discussing current events in sports, music and politics on a weekly basis. 

What these two have created is a platform for the future interns of TJE Communications to be able to create, write and produce their own web series. I am so proud of Dez and Da’Twane and I am happy to present to you: “Meet the Interns” Webisode 1!

http://youtu.be/Q_vtuRsHQlY 

When Crisis Strikes: Awkward Moments In PR

1. That awkward moment when Clorox tweeted “where’s the bleach” after the launch of multicultural emoji’s. 

   

2.  That awkward moment when the United States Postal Services launches their “Maya Forever” stamps with a quote that Maya Angelou didn’t write.

 

Yikes! Have you seen any other awkward PR moments this week? Comment below or tweet us and let us know. 

‘Be Ventilated’ – It’s Story Time In the Marketing World

While brands across the board are constantly trying to tell a ‘story’ in their marketing efforts, not all of them can get it right.

Luckily for Reebok, they snagged Kendrick Lamar for a very cool ‘Be Ventilated’ commercial for their Ventilator OG shoe. Reebok, as most brands do, loves to partner with some of the hottest people in popular culture and Kendrick is definitely one of them.

Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent,” said Lamar. (source: #ThisIsKendrick)

Three months ago Reebok and Kendrick Lamar created a short film directed by Anthony Mandler shot in the streets of Compton, CA that further tells the story of the new shoe and why he chose to be a part of the brand.

The trend we are beginning to notice with brands like Reebok, or what Powerade did a few months ago with Derrick Rose, is that brands are beginning to understand the art of storytelling.

Yes, brands have finally caught on that millennials don’t give a rats ass about a brand that they will never have an opportunity to be a part of. Millennials will not buy in if they cannot fit in. In order to grasp the youth you have to give them something to believe in. Those old traditional marketing tricks will no longer work.

This is why I proudly embrace the fact that my team and I are twenty-something year old entrepreneurs. We understand what the youth wants because we are a part of the culture. The youth will always win. Even when I’m in my 40’s I will have to understand that the youth will always control the tide. In order to stay relevant you have to stay with the times – and they are constantly changing.

Reebok, Powerade and Dick’s Sporting Goods in the last few years have caught on to the art of storytelling and recognize the wants of the youth which is why people buy into those brands. Sure, every brand that is generating revenue has a consumer buy-in of some sort. But a simple story can be told over and over again.

What do you think about Reebok’s partnership with Kendrick Lamar? Comment below or tweet us and give your opinion:

Ask The Interns – Coming Soon!

One addition to my life recently is that I want to try new things. I’ve decided at the start of each week I will find a new hobby, practice or research to participate in. At the beginning of this week, I felt it was only right to incorporate my new practice with TJE Communications’ innovative and interactive advancements.

With that being said, Intern Da’Twane Harris, President Billy Eakins and myself will be participating in weekly video blogs in which we will touch on our feelings and thoughts – which ladies, men do have – on topics like why the sky is blue to political and social current events, and virtually everything in between. This is also a way for us to fill you in and keep you up-to-date on the expansions and advancements of TJE Communications, LLC.

BUT, we can’t do this with out you!

To help keep the blogs relevant and appealing to you, as the now viewer, we want YOU to give US topics and situations to discuss! Tweet @tjecomm on twitter, or comment potential topics below! The video’s will be taped on weekends, and aired on Tuesdays, starting next week, April 14th.  With that being said, all topics will be taken and accepted by each Saturday, those topics posted after Saturday will be included on the following weeks blog.

I speak on behalf of everyone at TJE Communications, LLC, when I say we are excited to get you involved in a more interactive manner! We also look forward to reading your topic suggestions!

Remember, do something new! Happy Hump Day!

Dez stewart

Meet the Intern: Da’Twane Harris

I’m proud to announce that TJE Communications has snagged its second intern!

I would like you all to meet Da’Twane Harris! Da’Twane is currently a senior at Ohio Dominican University studying Communicatons. He is also a part of the Panther Activities Council and is an all conference corner on the football team.

Da’Twane is an aspiring magazine editor with dreams of entrepreneurship. He will be contributing to our blog and is co-creating with our intern, Dez, on an exciting new web series titled “Ask the Interns.” Stay tuned to our site for more information to come.

Once again, I am pleased to have Da’Twane a part of the team. Be on the lookout for his blog post this week!

Decision Making: Now or Later? The Dangers of Procrastination 

I  have two questions I would like you to ponder:

1. Are you guilty of saying, “I’ll do it in the morning!” when it comes to daunting tasks?

2. Out of the thousands of times you said you’d do it in the morning, did you actually do it?

I’m willing to bet your answers above were 1. Yes 2. No. And I’m sure you have some well thought out excuse as to why you could not get the said task done in the morning. Procrastination is a bad habit that we all possess and it could be dangerous to us in our every day lives.

Think back to a time where you procrastinated on a task you felt was tedious. A great example could be a class assignment. How many times did you find yourself up at 3am finishing an essay you knew about for months?

Procrastination happens in two stages:

1. The Build Up: Once you know about an assignment, you begin to prioritize its importance compared to all of the other things you have in your life that must be completed. During the build up, your window from when the assignment was given and to when it is due, begins to close. Then you will begin to experience stage two.

2. The Crash: This stage can make or break you. Here is where you experience the 3am paper writing to get the job done or you fail at completing the assignment and disregard it entirely. The longer the build up, the bigger the crash.

Prioritizing and decision making happens everyday on many different platforms. Whether it be in the classroom, in the office or on the field, a decision has to be made. Do I handle this now? Or later? The key is to actually handle it and in a timely fashion to avoid stress and potential failure.

There are multiple methods to avoiding the dangers of procrastination: use a calendar to keep track of when assignments/projects are due, schedule your time to work on said projects or create a to-do-list.

The point is, there are many ways to avoid procrastination but the trick is to find what works for you!

What are some ways you avoid procrastinating? Comment below and let us know!

What can we learn from the “Pretty on Fleek” drama?

It is no secret that I am a Barb but this post will remain unbiased.

Recently Nicki Minaj and Christina Milian got into a mild spat over the phrase Pretty on Fleek

Apparently Christina owns an online boutique that sells clothing with popular sayings on them. One of the recent shirts say Pretty On Fleek which is a line from Nicki’s song featuring Beyoncé titled Feeling Myself

Nicki made a joke about this by saying on her Instagram:

“Fleek by Onika – I saw Christina selling tshirts that say Pretty On Fleek, I was waiting on my percentage at the door! *tilts head*”

To be fair, Nicki did say Pretty on fleek on the track. However, the real person who is owed a percentage is the person who started this “On Fleek” era. 

What can learn from this?

The person who started “on Fleek” probably had no idea it would take off as fast and as far as it did. But, it did. 

Remember, the the lovely folks of social media don’t owe you homage. They can screen shot or imitate what you do and there is no guarantee you will always be credited for your work. Unless you own it. Then you can sue them.

For example: Ms. Ester Jones aka Baby Ester, African-American entertainer from the 1920’s, was known for her singing style that often included a “Boop oop a doop.” After Helen Kane imitated the style and called it her own, cartoonist Max Fleischer created the Betty Boop character. Kane tried to file a lawsuit against Fleischer only for the courts to decide that Kane was not the orginator of the Betty Boop style. Ester Jones died before she was able to receive any monies from the lawsuit that proved she was the original Betty Boop.

You have to protect yourself and your brand. I recently had a meeting with Keya Crenshaw, Founder and CEO of Black Chick Media, who informed me that copyright and trademark are two vital parts of a small business that most people forget about. It is true that it is an extensive and costly process, however, it’ll be all worth it in the end!

Have any copyright and trademark tips for entrepreneurs? Share with us so that we can inform our readers.