Super Bowl Commercials: Best and Worst

For every PR/marketing guru, the Super Bowl is more than  a football game. It is a time where we judge all of our fellow professionals and their decision making in creating either the best or the worst Super Bowl commercials.

Budweiser’s Best Buds commercial made us cry (if you didn’t cry watching this you have no soul) and the commercial for Dove’s Men Plus Care was a decent. We even got a good laugh out of FIAT’s commercial about a car popping viagra pills and the Snickers Brady Bunch mash-up.

There were some commercials that did not spark humor. Like Nationwide’s commercial about preventable accidents. While this commercial was sad to watch, it’s a harsh reality that needed to be touched on.

The commercial that took the cake for us was Coca-Cola’s Make It Happy commercial. This ad touched on bullying but it was more of a call to action. Coca-Cola encouraged those who see negative tweets to reply with #MakeItHappy and they’ll do the rest! Check out some of their #MakeItHappy tweets below:

https://twitter.com/CocaCola/status/562086649979760642

The worst commercial goes out to Nissan’s With Dad commercial. Can’t help but think they just really wanted to make a “dad” commercial like everyone else. The commercial was way too long and it had to be watched multiple times to understand it. Quite frankly, I still don’t get it!

What were some of your best and worst commercials? Comment below.

Kim K teams up with T-Mobile #KimDataStash

Could have sworn this blog told you that Kim K was still winning months ago – and it’s still true.

Kim has teamed up with T-Mobile for a clever commercial regarding unused data. She pokes fun at herself and all of her Instagram posts of her outfits, vacations and more outfits.

This commercial is PERFECT! And Kim is still the perfect example of how to turn a crisis into a masterpiece.

You don’t have to like Kim, but you can’t deny that woman’s hustle.

Check out the commercial and let me know what you think:

What can we learn from popular culture?

There’s a lot going on in popular culture that we can learn from and apply to our businesses and every day lives. The juiciest rumor report from Angela Yee can spark an idea for a business plan. Take a look at the current events happening in popular culture that we can learn from:

1. Yasmen Eleby, 40 Marries Herself As bizarre as that sounds, it is true! Yasmen made a promise that if she wasn’t married by 40, she would marry herself, and she did. So what, if anything can we learn here? If you have a dream that no one believes in,  set a goal, grab it by the reigns and make it happen by yourself.

2.  Paul McCartney teams up with Kanye, then Kanye AND Rihanna How cool is this? The lesson here is simple: think outside of the box. Are there avenues you haven’t thought of? Possible collaborations that seem impossible? You won’t know what you’re capable of unless you dream big and aren’t afraid to fail.

45Seconds – Rihanna ft. Paul McCartney and Kanye West

Only One – Kanye West ft. Paul McCartney

3. Kobe Bryant out for the season due to rotator cuff injury Kobe Bryant has been a victim of injury for the last two seasons. Let’s be clear, I respect Kobe as a ball player, but we all got to know when to hold ’em and when to fold ’em. In Seth Godin’s The Dip, he teaches us when to quit; but quitting isn’t quitting if you do it right. What can we learn from Mr. Bryant? Know when it is your time to quit and do so gracefully by starting a new venture or adding a new element to your business model.

Who knew we could learn so much from popular culture!? Everything around you is a learning opportunity. Cease it.

What are some other happenings in popular culture we can learn from? Comment below.

What if anything did we learn from Lifetime?

Recently Lifetime Movie Network premiered the biopic to the late Aaliyah Haughton titled, “Aaliyah: The Princess of R&B.” There have been talks of the movie for years and finally we thought we had our movie!

Tension began to rise during the filming of the movie due to Aaliyah’s family being completely against it and refusing to give Lifetime and producers any information about the late singer. As the family spoke out against the film, singer Zendaya Coleman who was set to play the superstar, backed out of the film. It is also rumored that rapper Drake was supposed to do a song for the soundtrack but also backed out when he learned of the family’s disapproval.

Despite the disapproval from the Haughton’s and the lead dropping out of the movie, Lifetime and producers decided to continue with the making of the film.

Unfortunately, their continued effort to complete the film quickly backlashed moments after the movie aired. There were hundreds of negative comments from Twitter users and even Timbaland, Aaliyah’s friend and producer, spoke out about the film on his Instagram.

Lifetime continued to air reruns of the film and never released a statement as to why they continued with filming despite criticism or how they felt about the backlash. Wendy Williams, co-producer of the film did release a statement completely supporting and standing behind the decision to make the movie.

So, what if anything did we learn from Lifetime that we can apply to our own business endeavors?

1) Listen to Your Audience

Assuming Lifetime wanted Aaliyah’s family, friends and fans to watch the movie. The first thing they should have done is listen to their target audience. If the family did not like how the film was going, Lifetime should have let the family be a part of the creative process. Applying that to our businesses: if your audience is not moved by what you’re doing, find out what they want and then give them what they want!

2) Not All Money Is Good Money

I’m sure Lifetime and Wendy Williams got a nice check from the movie as well as the actors, but not all money is good money. In business and in life, we call this “making a deal with the devil.” Sure you will probably receive a payment that will last for now. However, it is important to think long term. What will happen when the money runs out? You can make more money, but people will never forget the things you do with it.

3) If You Believe In Your Product, Stand Behind It

I must say, I respect Wendy Williams for standing behind her product. As a first time entrepreneur and recent grad, I am not perfect. Sometimes we make mistakes and that is ok! The important thing is that we take ownership and either admit we made a mistake, or forget the haters and shout from the mountain tops how awesome we are!

Did I miss anything? What if anything did you learn from the movie? Comment below.

See Zendaya’s interview about why she dropped out of the film:

How Not To Get Retweeted

As an entrepreneur, when I write a blog post, my objective is to get other people to read it and take something away from it. Sometimes this happens simultaneously and sometimes I don’t get many views at all. But that is the nature of the game.

Of course we all want 100+ retweets and thousands of views on our post but for most of us, that will never happen. There’s a lot you can do to get retweeted but lets start with what not to do.

Here is a list of of 5 things not to do if you want to get retweeted:

1. Asking for retweets is a huge no. If you want to be retweeted, create meaningful content for your viewers.

2. Sending the “I made a new blog post” tweet with a link to your site to everyone on your timeline is a quick way to get unfollowed and blocked. If you want people to see your post, add relevant #hashtags to your tweet.

3. Speaking of hashtags, using trending topics in your post to solicit viewers when they have no relevance to your blog topic shows that you have no idea how to use social media. This makes no sense and screams desparation. You will also not get retweeted. Always remember to use hashtags that are relevant to your blog topic.

4. If your link looks like this: http://tjecommunications.com/2014/11/16/why-kim-kardashian-is-still-winning/ it is too long and will probably not be retweeted. Lucky for you, most of the time Twitter shortens the link for you. There are many tools out there to shrink links; such as Hootsuite.

5. Posting link after link and tweeting like robot. If you post only links to your blog, you will not get retweets and probably not even followers. Try engaging in Twitter chats and interacting with followers to build rapport.

Am I missing something? Comment below.

Why Kim Kardashian Is Still Winning

Kim K has been under a lot of scrutiny over the last week due to her “breaking the internet” after Paper Magazine revealed her…revealing her.

This article from Elite Daily states 51 questions that supposedly everyone has for Kim K after the magazine spread. Questions included, “Do you still talk to Ray J?” “Have you ever read a book in its entirety?” “Is nothing sacred anymore.” And our favorite, “Are you mad everyone thinks you’re boring?”

While these questions may have sparked some laughter. It sparked some interesting conversations on Twitter. How does a woman who stepped into pop culture after her ex-boyfriend leaks their sex tape manage to remain relevant? How did she go from Ray J’s ex-girlfriend to her name being a brand in itself?

So, we created a list of questions for Kim Kardashian, too!

1. Who handles your PR?

2. How did you put the team together?

3. What type of credentials were you looking for?

4. How did your team turn a crisis into a multimillion dollar opportunity?

5. How is your team handling all of the negative backlash from your Paper Magazine spread?

6. Did your team already have a crisis management plan in place before the release of the article?

So, why is she still winning after all of this you ask? She’s the mom of a beautiful daughter, a successful entrepreneur touching every industry from mobile apps to tanning lotion, she has a supportive family, a loyal fan base, she clearly is an extremely confident and brave woman and she’s married to Kanye West. Does life get better?

While Kim Kardashian would not be our first pick in the role model draft, you have to admit that she knows a thing or two about turning lemons into lemonade.

Instead of bashing her based on your own ideologies of right and wrong, take a deeper look into her brand. She is the prime example of how in business, and in life, you can take an unfortunate mishap and turn it into an everlasting opportunity. She has a television show, a clothing line, a shoe line and is one of the most talked about figures in pop culture.

This should be a lesson to all small and women owned businesses. Whether it be another organization or ex-employee slandering your brand, you still are in charge of your own success. You decide whether or not you fold under pressure or bite the bullet and keep moving forward.

4 Things We Can Learn from Reese’s Maggot Crisis

Being on social media, for a brand, means more than scheduling posts of the office cat and random company updates. When a brand decides to join the world wide web on a social media platform, they are opening themselves up to the harsh unfiltered thoughts of consumers around the world.

Recently, a disturbing video of maggots coming out of a Reese’s Peanut Buttercup has surfaced all over YouTube and even got a hit on popular gossip site World Star Hip Hop. The video consisted of a consumer breaking open her Reese’s only to find live maggots inside of the candy. After searching through YouTube, it appears that multiple consumers have had the same incident occur over the last year.

The video has since gone viral and caused a frenzy amongst peanut buttercup lovers who are second guessing their favorite candy. Some have even vowed not to eat the candy ever again!

photo 1photo 2photo 3 

Reese’s have since done damage control on social media by responding to inquiries from consumers in a timely fashion and exemplified a great example of how to respond in a crisis situation.

As a small or women owned business, it is inevitable that you will run into mishaps here and there. Even the large companies like Reese’s have their hiccups. The worst thing you can do in a situation is ignore your consumers when they are experiencing issues with your product or service.

The best practice for crisis communication:

1. Listen to the comments and concerns of your consumers

2. Empathize with the consumer by putting yourself in their shoes. How would you feel if you found maggots embedded in your chocolate?

3. Acknowledge that you are aware of the issues

4. Take preventative action so that an issue like this never occurs again

Sure, I will probably not have a Reese’s Cup for quite some time, but I admire their timely responses to consumers and their willingness to make themselves vulnerable by providing the information and working on the next preventative steps.

If you were Reese’s, how would you have handled this situation?