As a young girl, Laura Kinney knew she wanted to be an entrepreneur. Her parents and grandparents (both maternal and paternal) were business owners, so it’s safe to say it’s in her DNA.
Before starting her own business, Laura was working mundane desk jobs and cleaning houses in her spare time. This quickly grew old and she decided to attend Full Sail University where she obtained her B.S. in Media Communications.
In 2011, Laura created 3rd Generation Cleaning Service, a janitorial business providing services to office buildings, medical practices, retail stores, fitness studios, religious centers, and multi-unit common areas. Throughout her time in school, she was able to gain an abundance of skills including career development, entrepreneurship, web design, and more. These skills helped Laura to market her business, and communicate with her clients.
Laura’s janitorial career started long before 2011. As a child she would work alongside her maternal grandmother, owner of Crawford’s Cleaning Service. She would help her clean churches, doctor offices, and schools. Her paternal grandparents, Sherman and Mattie Bell Kinney, were owners of the first black-owned janitorial service in the city of Cincinnati, S.K. Janitorial Service. Laura’s parents, John and Pamela, are the owners of The Janitorial Section, continuing the family business.
If you haven’t caught on, the name 3rd Generation Cleaning Service is due to the fact that Laura is continuing the family legacy by being a third generation janitorial business owner. But don’t be fooled! Just because Laura has the natural ability to run a business, doesn’t mean she didn’t take the necessary steps to truly build her brand.
First, she did her research to ensure no one else had her business name. Next, she ordered her business cards and created a website. After that, she began to work on obtaining client and building her network.
Like many of us, it’s hard to not doubt yourself from time to time. Laura is combating this by surrounding herself with like-minded business owners within her industry. Having this network gives her the ability to ask industry specific questions to a group that fully supports one another.
Have you ever heard the quote, “I am my ancestors wildest dreams” — that’s what being a black woman in business means to Laura. She is making waves in a male dominated industry and is proud to honor her family.
Laura’s advice for those curious about starting their own janitorial business is to do your research. There is a lot more that goes into this business than the obvious, and it’s something you should make sure you are truly prepared for.
If you’re looking for a new cleaning service for your business, make sure you keep 3rd Generation Cleaning Service at the top of mind.
Laura, thank you for taking the time to join the #BlkWomeninBiz series. I look forward to your continued success!
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