There’s a lot of different pieces that go into the branding puzzle. We mostly hear people talking about the perfect colors, the right logo, and building a website. However, something that doesn’t get discussed enough is brand photography!
Why is having professional photography important?
We all love a good selfie! However, if you’re serious about growing your brand, a selfie just won’t cut it when it comes to posting to your business’ social media. When people see you investing in your brand and taking yourself seriously with quality photos, they will begin to take you seriously, too.
I was able to do a brand photoshoot in the past and it was such a great experience! Plus, I was able to use the photos and videos across my social media for a few months.
While doing the shoot was fun, it’s not cost-effective for me to set up monthly shoots for my business; especially during our current circumstances. So, I decided to invest in a good camera and get to work on learning how to do photoshoots for my business on my own!
Thinking about doing the same? Here are a few ways I prepped myself for my DIY shoot and tips on how you can do the same!
Pick your location
My location was my home because 1) it’s where I’m working these days thanks to COVID-19 and 2) I wanted to save myself the embarrassment of doing a DIY shoot in public!
As you’re planning your shoot, think about what location makes the most sense for your brand. If you’re a fitness instructor, your photoshoot should be in a gym or outside. For hairstylists, it should in your salon or work station.
The location should be on brand and in tune with who you are as a business owner.
Mix it up with multiple outfits
As someone who is committed to posting to social media at least 5 times per week (10 times if you include the stories), I run through about 20-30 photos per month! Even though we plan ahead with our social media, we still want it to look real and fresh. That means making sure you have a few outfit changes during your shoot.
Canon vs. iPhone
I have taken great photos with my iPhone and I am not opposed to doing full-blown photoshoots with your phone in portrait mode. There are pros and cons to both using a real camera or your smartphone!
- Wider angles
- Multiple settings
- App on your phone connects to the camera for self-timer
- Prices vary
- Learning curve
- Some accessories aren’t included (i.e. memory disk, multiple lenses)
- You already have one (sorry Android peeps! I don’t know anything about how your cameras work but I still love you!)
- The portrait setting is already on your phone
- Easy to use
- Not great for wide angles
- Inconvenient to set the timer in the middle of your shoot
Take a look at some examples from my shoot below…
Canon EOS Rebel T17
iPhone XS Max (Portrait Mode)
Pick the perfect day
If you don’t have lighting for your shoot, check the weather and pick a day where it’ll be best to maximize natural light. From my experience, working with natural light makes your photos come out amazing and you will need minimal editing if any at all.
Set the stage
You will hate every photo if you don’t set the mood. That means eating a decent breakfast, getting your morning coffee, and choosing a playlist that will keep you hype and energized throughout the shoot.
If you use Tidal, check out my “BOSS MOVES” playlist and put it on shuffle during your next DIY shoot: click here. I am also open to song suggestions!
Do you feel ready for your DIY brand photoshoot? I can’t wait to see your pics! If you need help, just click here and schedule a 15-minute consult today!