Here’s your 2020 Business Checklist

It’s 2020 which is not only a new year, but a new decade! As we enter onto clean slate, it’s time to do things differently. Take a look at your 2020 business checklist to get your year, and your business, off to a great start.

  1. Review Business Tools – Are your current tools helping or hurting your business? Take a deep dive into the systems you’re using and determine what type of impact they are having on your bottom line. Is the ROI worth it? Are you able to obtain more business, more customers, or more sales with this tool? If the answer is no, then it is time to find new tools. **If a tool is not helping OR hurting, then you should still consider finding a new tool that can improve your business. We want to see consistent and steady growth vs remaining stagnant.
  2. Analyze Reports – From social media, to email marketing, and sales channels, making an effort to review your reports will give you a clear understanding of what is working, and what is not. At that point you’re able to create your 2020 strategy with the proper information to create a successful plan for your business.
  3. Content Planning – Decide the type of content you want to produce in 2020 and consider how much it will take you to produce. If you don’t have the skills or resources to execute your goals, then you need to consider outsourcing and allocate enough time to do so. Plus, we all know content planning is KEY to winning at life and business.
  4. Get Organized – Take your ideas from your mind or your journal and implement them into a real project management system that can hold yourself, and your teams accountable. There are plenty of free tools out there that can help you stay organized which will ultimately help you grow as a business owner.
  5. Find Your Tribe – We know how important it is to have a community who you can grow with and learn from. This is equally important in your personal and professional life. If you don’t already have a community, then take the time to find one! Start online and then move those digital relationships to real, in-person connections.

For more business tips, subscribe to Tonnisha’s Tip of the Month mailing list! Plus, check out 6 Ways to Keep Your Sanity in Entrepreneurship.

How to own your spaces, audience, and attention

Last night the hashtag #DeleteFacebook generated over 20K tweets (as of 1am – yes, I’m a night owl) following a development that Mark Zuckerberg had a “secret dinner” with Trump in October. The best part is, he refuses to share details about the dinner.

When it comes to political advertisement, Zuckerberg believes that whether the content is accurate or false, consumers should,  “…see for themselves what politicians are saying so they can make their own judgements.”

Why does this matter?

As business owners we are on these platforms for one thing: attention. We want everyone in the world to know who we are, consume our content, and buy our products or services. Society is evolving into a very conscious ecosystem. People want to consume content/products that come from an ethical place and make them feel good. As society evolves, so will the platforms we use.

Do you remember…Myspace? Xenga? Vine?

Facebook doubling down on not wanting to remove political ads regardless of content, has caused me to think…”if they don’t care about displaying political ads with false content to billions of users knowing that this has impacted political elections across the globe, then do they really care about my privacy and data and all of the other life events I share on their platform?”

The answer: probably not.

So now what?

It’s time to take a serious look at how well you own your spaces, audience, and attention.

Space: This is the place your content lives.

Audience: These are your customers and prospects.

Attention: This is how you get your audience to see what you’re selling/talking about.

If you don’t own these spaces, here’s how to get started on it:

  1. Grow your mailing list
  2. Build your website
  3. Share content daily
  4. Create your tribe/community

To answer the question “should we #DeleteFacebook?” My answer is: no. However, we should be ready to jump on the next thing as early adaptors to obtain as much organic reach as possible before it becomes saturated; like Facebook.

How do you feel about Facebook’s stance on this? Comment and share your thoughts!

 

6 Ways to Keep Your Sanity in Entrepreneurship

I’ve been in the entrepreneur world for a little over 6 months now and there is SO much no one told me. For those who are thinking of going full time soon, take some of this rookie advice and prepare for your new life.

1. Surround Yourself with Positivity

Thankfully for me, my family and friends have remained positive and supportive since I made my decision. I partially think it’s because I had been speaking about going full time for over a year now so they were mentally prepared for the day I finally quit.

2. Save Business Woes for Other Entrepreneurs

While having supportive family and friends are great, try to save your business woes for your business friends if possible. When things aren’t going as planned, sometimes your family’s first reaction may be for you to pick up a part-time job, or consider going back to work. However, a business owner will tell you to stick it out or provide you with tools or tactics to grow your business. If being an entrepreneur is truly what you want, you have to tune out the noise.

3. Invest in Tools to Make Your Life Easier

At some point you may outgrow your current systems and need to invest in tools to make your life easier. From task management, time trackers, to social media management tools — you have to be willing to invest in your growth.

4. Don’t Stay Married to Current Tools

I’ve been in business for 5 years and as I’ve grown, I’ve had to move systems and platforms. I’m not using the same task management tool or social media management tool I started with. I am also in the market for a new e-commerce and email marketing tool. If your current systems can’t grow with you, let them go!

5. Find ways to destress

As much as I love the HUSTLE, I understand the need for rest. For me, I enjoy meditation, going to church with my family and friends, and working out. If you have a hard time recognizing when you need to destress, get yourself an accountability partner! At times, I have good friends who remind me when I need to relax. Overtime, you’ll be able to recognize when your anxiety is high and you’ll be able to keep yourself in check.

6. You’re not alone

All entrepreneurs are stressed, anxious, and feeling like there’s still so much more work to do. You’re not alone! Find your tribe and surround yourself with people who can relate to the hustle.

I hope you found these tips helpful! Did I miss anything? Comment below!

Social Media Influencers: Ask the Right Questions

Followers, likes, retweets, cute pics with the perfect filter; there’s more to choosing the right social media influencer.

Unfortunately, this surface mindset is why so many people feel like they’re failing and often give up on social media marketing all together. Anyone who is currently working in social media marketing, working with an agency, or plan to, should ask the REAL questions. The surface questions like: “How many followers do we have?” or “How many likes did the post get?” are the exact reason why situations like the below, happen.

Since this blog is meant to educate you, I will not go into detail about who the social media influencer is. My goal is not to ridicule her, but to help you understand why you need think deeper when it comes to social media marketing.

social media influencers tjecommunications.com“Stacy” is a social media influencer and has well over 2.6 million followers on Instagram. She recently launched a clothing line because…duh! You have 2.6 million followers so you’re bound to make money from them, right? All Stacy had to do was sell 36 pieces for the production company to continue to work with her and she failed. Yes. She has 2.6 MILLION followers and could not sell 36 pieces. Now she has to refund all of the customers who did purchase, and go back to the drawing board.

Here’s what you need to ask social media influencers BEFORE you agree to work with them.

What is your Instagram engagement score?

In this case, Stacy has 2.6 million followers, and her most liked post in the last week has 65,800+ likes. This means her engagement score on her best post is a 2.5% – this is a low average/good engagement rate.  Considering some posts range from 16,000+ likes to 45,000+, her score on average is much lower.

When choosing influencers to work with, you should be looking at working with engagement scores of at least 3% or more. The goal should be to work with brands or individuals who have followers interacting with them, not just following.

Have you had experience working with similar brands?

Rapper Kreayshawn recently reminisced on the time she royalty p*ssed off Flat Tummy Tea. The company was not happy that she insinuated that their products could be smoked.

Or how about Scott Disick’s experience with Flat Tummy Tea. I’m almost positive they didn’t want him to copy and past the entire email like this. YIKES!

social media influencers tjecommunications.com

Before you start sending free product to your favorite bloggers, set the standard on how you want your social media influencers to represent your brand. Have them send you sample social media posts of brands they’ve worked with in the past. Plus, in your contract their needs to be a clause in case the influencer violates the terms of the contract – like the above!

In addition, you need to ask for stats on the campaigns they ran with other companies including performance and revenue generated.

Ask for references!

As we know, anyone can fluff numbers. Ask your potential influencer for references – preferably of companies they’ve worked with in the past and their points of contacts during the contract. If an influencer refuses to provide such information, that should be an automatic red flag!

I know it’s easy to get caught up in the social media game. However, if you truly want to grow, you have to think deeper, more strategic, and invest in the right people!

My engagement score last month was a 5.76% which puts me in the high engagement rate category. On average, my clients range from 4% – 7% engagement rate. If you’re looking for ways to increase your engagement score, schedule a 30 minute consultation today!

Social Media: How to Stay Consistent

Social media marketing in 2019 is filled with noise and ever-changing algorithms. The key to success no matter what you do is consistency.

Yes, that means you can’t post once a week to your social media pages and expect to see any traction. You should be posting a minimum of once per day. If that sounds scary, here are a few simple ways you can stay consistent with posting.

  1. Create a plan – Content planning! As you’ve heard me say before, content planning allows you to be strategic and takes away the stress of not knowing what to post. If you’ve never planned your content before, grab my content calendar and get started!
  2. Set expectations with your audience – Every Tuesday my audience knows that I go Facebook Live. And trust me when I don’t, people ask me about it! When you have set the expectations, you have to give the people what they want, right? Create your staple piece of content that people can look forward to and keep them coming back for more.
  3. Schedule your posts – Do you think I’m sitting around posting on social media in real time? Absolutely not! I use a social media management tool that allows me to schedule my content and it even provides me with recommended posting times for the highest engagement.
  4. Find an accountability partner – You’re not in this alone! There are times when I am so busy I get behind on scheduling my content. Find a buddy that you can check in with when you see them lacking in posting and vise vera.

We’re playing the long game here! Try one, or all 4 of these tips and see which works best for you. While you’re at it, sign up for my 7 days to social media series. In this series you will receive 7 days of prompts and tips to help you post on social media everyday.

Why You Need to Know Your Target Audience

Can we agree that wasting money is not fun? If you don’t know who your target audience is, that is exactly what you’re doing; wasting money.

There are so many reasons why having a clear understanding of your ideal customer is important. Here are my top 3 reasons that have personally impacted my business.

  1. Attract the right clients – I started by business in 2014 without a clear vision into the services I would offer or who I would offer them to. Once I was able to nail down my offerings, I was able to create a strategy to bring in the right clientele.
  2. Offer the right products and services – When you know who your audience is, you understand what your customer needs. Which is amazing because you’ll know exactly what to offer them! In the beginning I had WAY too many offerings which can be confusing for a customer. Sliming down my offerings and creating sub-categories on an as needed basis has been extremely beneficial for my business.
  3. Intentional marketing – Once you know the customer, you probably know where to find them! This has helped me to be intentional in all of my marketing efforts online and offline. Which has allowed me to make a profit and go into my business full time.

I’m currently in the process of identifying new potential clients and I’m excited to hit my next ‘aha’ moment. If you feel like you’re hitting a brick-wall in your business, it may be time to re-identify your target audience.

Join me for an interactive webinar to learn how to truly understand your customer. Take advantage of the webinar + consult ticket to get the webinar for FREE and a 30-minute business consultation where we can talk more in depth about your business goals.

The Power of Mentorship

In May 2014 I graduated college. At this point I had 10 internships, and held the title “President” in two campus organizations, and I was unable to find a job in my field.

Side note: If you’ve never read Let’s face it, your degree isn’t good enough, please do.

I was 22 and I knew I wanted to start my own business. When I applied for all of the great local agency’s that every kid in PRSSA dreamed of working at, no one called me back. I thought: Well if they don’t want to hire me, I’ll become their competition.

I knew nothing about starting a business or what was required to make me look “legit.” I had no idea what I should charge or how I should charge and this led to be being ripped off and unpaid for projects from time to time – YIKES!

Thankfully for me, throughout my time in college I attended every networking event I possibly could. I would stand out because I would be the only 18 year old kid in a room full of business professionals. Throughout my years of networking, I had made some connections I was able to reach out to who helped me begin to shape TJE.

Now at 27, I can keep it real with myself and say I had NO CLUE what I was doing trying to start a business at 22. I am lucky to have some amazing mentors in my life I can call on when I’m need and I encourage you all to do the same.

If you don’t currently have a mentor or two, here’s how to effectively find the right person for you.

1. Seek out local organizations that provide mentorship.

There are so many local organizations that provide mentorship as a perk of being a member. I’m currently a member of The Diva Movement, Black Career Women’s Network, and Women in Digital. If you’re feeling nervous about the thought of having a mentor, starting out in groups like this can help ease you into the idea and help you creative expectations for mentorship.

2. You should have something to give if you’re willing to take.

When I seek information from my mentors, I make it a point to offer something in return. All of the people in my network are bossed up and they should not be providing me with free advice every time I want it. You should be open and willing to give your time and resources to the people who are helping you grow.

3. Seek REAL connections, not people with a lot of connections.

Don’t fall for someone’s social media persona. Before you spend $100+ on a coaching session, you need to do your research. Be sure you are choosing someone REAL, authentic, and someone who aligns with your goals.

4. Ask your network.

Reach out to your network for a recommendation on a mentor or for any mentoring groups they are members of.

5. Your mentor doesn’t have to be in the same field as you.

Having a mentor in a different industry could provide you with a new business perspective. Broaden your horizon! Find someone who has a teaching style you can learn from.

Mentorship is truly powerful and I hope you all take the time to seek out mentors or become one yourself. If you have a mentor, what is some of the best advice they’ve given you? Comment below!

How to Set Up Facebook Ads

We’re knees deep in the season of holidays sales, deals, and promotions. It’s easy for your customers to become overwhelmed with the overload of emails and mailers coming to their door. If you’re looking to standout, aside from having great content and products to promote, you should consider running Facebook Ads this holiday season. Never done it before? Here’s a step by step guide to creating your first advertisement.
1. Determine the type of ad you want to create

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Facebook breaks their ads down into three main categories:

  1. Awareness
  2. Consideration
  3. Conversion

You need to have a clear understanding of your objective with this advertisement before you get started. Having a solidified goal in place will ensure you set up your ad correctly, and receive the best results when the campaign is over. The campaign you create can be new, or you can use a past or existing campaign to run your new ad with.

2. Create your audience

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Once you have your campaign objectives in place, you need to create your audience. The audience is THE most important part of your campaign. Targeting the wrong person for your ads is a sure way to lose money and have a poor ad performance.

It is important to not be too specific, or too vague. If you do not have a clear understanding of your target audience, think back to your campaign objectives. What is the end goal of your campaign and what would intrigue the ideal customer to engage with your ad? Here are a few questions to ask yourself:

  • Where do they live?
  • Where do they shop?
  • What is their annual income?
  • Are they married?
  • Do they have children?
  • What are their hobbies?
  • Do they have disposable income?
  • How old are they?
  • What are their political views?

Understanding your target audience is crucial to your business and the advertisement you are producing. If you’re unsure, I would recommend taking a step back and performing some market research to get to know your ideal customer.

3. Determine your budget and schedule

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If you’re doing ads on Facebook for the first time, I recommend setting a budget of a dollar amount you aren’t afraid to lose or are willing to invest into this campaign. You can set up a daily budget or a lifetime budget. The more money you are willing to spend, the more people you will reach. However, I do recommend if it is your first campaign, you should set a lifetime budget or an end date to be safe.
4. Create your ad

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When it comes to creating your ad, you can also decide if you want to start from scratch, or use an existing post. If you decide to use an existing post, please keep in mind that once the ad goes live, you cannot make edits to that post again. Even after the campaign has ended, changes cannot be made. I would recommend creating a new ad that is unique to the campaign you are working on to avoid any issues.
5. Review your ad

Before you confirm, carefully review your campaign set up. Double check the audience you’ve selected, be sure the budget you set matches with your marketing plan, and confirm the “end date” of the campaign aligns with the product or service you are launching. You should also be sure things are spelled correctly and are grammatically correct.
6. Review performance

Once the campaign has ended, your work is far from done! You should review the performance of your ad to see if your original objectives were met. If they were, the next time you create an ad you may want to increase your budget.

If your goal was not met, you should take a deep dive into your results to determine what went wrong and create a plan to improve for next time.

Do you plan on running ads during the holidays? They’re not as expensive as you think. You can set a daily budget of $5 or $500+! I encourage you all to set aside a budget for ads in 2019 if you haven’t already. If you want to learn more about Facebook ads for your business, schedule a 30 minute business consultation today!

4 Steps to Prepare for Holiday Emails

‘Tis the season for email holiday prep! If you don’t already have a strategic plan in place, it’s time to get the ball rolling. Here are a few ideas to get you ready to spread some cheer through email marketing.

Create Your Content Calendar

You all know I love a good content calendar! The point of having this calendar is so that you can begin to plan your overall marketing strategy throughout the holiday season. Your calendar should include content, graphics, and which channels those pieces of content will live.

If you are planning to do some boosting/promoting or creating advertisements, include your budget and the channels in which your ads will be placed.

See below for an example of what my content calendar looks like.

I would recommend creating a rough idea of content through the beginning of January. We all know how busy things can get around the holidays. This will help you stay on track.

Clean Your Mailing List

It’s the perfect time to clean your mailing list and reengage inactive subscribers. Start scrubbing your list by removing soft bounces. If you’re using a system that does not automatically remove hard bounces (God forbid), then remove those as well.

Side note..

Hard bounce: This happens when you send an email to an address that does not exist.

Soft bounce: This can happen if a subscribers mailbox is too full, their server is busy, or maybe your message is too large for their inbox.

To get subscribers reengaged, try sending them an offer code for a percentage off their next purchase with you. If they still don’t open your email, you may want to consider to removing them from your list to increase your deliverability and open rates.

Segment Your List

Segmenting your list is just as important as cleaning it. By creating segments, you’re able to truly send targeted messages to your subscribers.

For example: Let’s say you’re a candle maker and you have 100 people on your mailing list. 10 of them have only purchased your cinnamon apple scent. You can send those 10 purchasers an offer to try your other cinnamon apple products such as wax melts or essential oils. Or you can try to entice them by giving a coupon to use on a new scent.

Create Your Drip Campaigns/Email Automations

Now that you have your content calendar planned, and a clean-segmented list, begin setting up your holiday drip campaigns and automations. You should have automations in place for new subscribers and current subscribers. Once the funnels are in place, all you should have to do is plug in your content and let the workflow do it’s thing!

I am excited to introduce new products throughout the holiday season! I have currently created a plan through November and currently working on December. Have you started yet? What are some things you are focusing on? Comment below and let me know!