3 Things to Do Before Q1 is Over

Believe it or not, we are almost a quarter of the way through 2021! As we move forward, here are 3 things you should be working on:
 
  1. Setting/Updating Goals
If you set 2021 goals, now is the time to see if you’re on track to meet them. Take a moment to review what those goals were and make adjustments if needed.
 
  1. Clean Your Office
IDK about you, but my office is a DISASTER! Between me working in here daily, my niece occasionally doing virtual school, and Tegan just being her messy self…it looks crazy in here. And quite frankly it’s messing with my vibes! This weekend I’ll be spending time doing spring cleaning!
 
  1. Relax…we’re still in a pandemic
Please, do not get hard on yourself. We are still very much battling a global pandemic and the world is still not “back to normal.” This is not a time to beat yourself up for not reaching goals or having a messy office. We are all doing the best we can!
 
With that being said, we will soon be launching our Respect the Hustle Community where you will receive weekly resources to help you:
  • Grow Your Business
  • Build Your Brand
  • Practice Self-Care as a Business Owner
 
And soooo much more! From exclusive webinars to discounts on events, our tribe is genuinely here to help you become your best self AND to excel as an entrepreneur!

Click here to join the #RespecttheHustle mailing list and to stay in the know of when the community will officially launch!

How to Prep for Your DIY Photoshoot

There’s a lot of different pieces that go into the branding puzzle. We mostly hear people talking about the perfect colors, the right logo, and building a website. However, something that doesn’t get discussed enough is brand photography!

Why is having professional photography important?

We all love a good selfie! However, if you’re serious about growing your brand, a selfie just won’t cut it when it comes to posting to your business’ social media. When people see you investing in your brand and taking yourself seriously with quality photos, they will begin to take you seriously, too.

I was able to do a brand photoshoot in the past and it was such a great experience! Plus, I was able to use the photos and videos across my social media for a few months.

While doing the shoot was fun, it’s not cost-effective for me to set up monthly shoots for my business; especially during our current circumstances. So, I decided to invest in a good camera and get to work on learning how to do photoshoots for my business on my own!

Thinking about doing the same? Here are a few ways I prepped myself for my DIY shoot and tips on how you can do the same!

Pick your location
My location was my home because 1) it’s where I’m working these days thanks to COVID-19 and 2) I wanted to save myself the embarrassment of doing a DIY shoot in public!

As you’re planning your shoot, think about what location makes the most sense for your brand. If you’re a fitness instructor, your photoshoot should be in a gym or outside. For hairstylists, it should in your salon or work station.

The location should be on brand and in tune with who you are as a business owner.

Mix it up with multiple outfits
As someone who is committed to posting to social media at least 5 times per week (10 times if you include the stories), I run through about 20-30 photos per month! Even though we plan ahead with our social media, we still want it to look real and fresh. That means making sure you have a few outfit changes during your shoot.

Canon vs. iPhone
I have taken great photos with my iPhone and I am not opposed to doing full-blown photoshoots with your phone in portrait mode. There are pros and cons to both using a real camera or your smartphone!

Camera

  • Pros
    • Wider angles
    • Multiple settings
    • App on your phone connects to the camera for self-timer
  • Cons
    • Prices vary
    • Learning curve
    • Some accessories aren’t included (i.e. memory disk, multiple lenses)

iPhone

  • Pros
    • You already have one (sorry Android peeps! I don’t know anything about how your cameras work but I still love you!)
    • The portrait setting is already on your phone
    • Easy to use
  • Cons
    • Not great for wide angles
    • Inconvenient to set the timer in the middle of your shoot

Take a look at some examples from my shoot below…

Canon EOS Rebel T17

 

iPhone XS Max (Portrait Mode)


Pick the perfect day
If you don’t have lighting for your shoot, check the weather and pick a day where it’ll be best to maximize natural light. From my experience, working with natural light makes your photos come out amazing and you will need minimal editing if any at all.

Set the stage
You will hate every photo if you don’t set the mood. That means eating a decent breakfast, getting your morning coffee, and choosing a playlist that will keep you hype and energized throughout the shoot.

If you use Tidal, check out my “BOSS MOVES” playlist and put it on shuffle during your next DIY shoot: click here. I am also open to song suggestions!

Do you feel ready for your DIY brand photoshoot? I can’t wait to see your pics! If you need help, just click here and schedule a 15-minute consult today!

XOXO,

Prepare Your Marketing Plan for 2021

Are you preparing for 2021?

There’s still so much uncertainty in regards to how our future will look, but that doesn’t mean we shouldn’t try to plan as best as possible. Here are a few things you should consider adding to your 2021 business plans…

Business Goals
If you were unable to reach your 2020 goals, you’re about to get a chance to start over. Create your list of business goals and think about how you will execute them. Some common goals might include revenue goals, increasing social media following, or growing your email list.

Crisis Communication Plan
One thing you should have learned from 2020, as a business owner, you need a crisis communication plan. This should include how you plan to communicate to your team and stakeholders about any new protocols or changes due to a crisis…like a global pandemic.

Other items to include in your crisis communication plan are:

  • Press Release Templates
  • Media Contacts
  • Phone Tree
  • List of Stakeholders

Professional Growth Plan
Yes, you should be thinking about your own professional growth going into 2021! Regardless of if we’ll be back to a new normal, or if we’re still in a virtual space, there are still lots of things you can do to work on your professional growth.
Here is a list of things you can do FOR FREE to grow professionally:

  • Listen to an industry podcast
  • Attend free virtual events
  • Connect with new professionals on LinkedIn
  • Subscribe to industry-related newsletters
Ready to start planning? We’re just a little over one month away from 2021! This year has been wild, but I’m ready to look towards a positive future.If you need help, I’m always here! Visit tjecommunications.com/connect to schedule a call.

7 Tips for Vacationing as an Entrepreneur

DISCLAIMER: I fully understand that not everyone feels safe to travel during this current climate. The following tip of the month is from my own personal experiences. I highly encourage you all to wear your masks at all times, especially when traveling and in public. 

I recently traveled to San Juan, Puerto Rico for the third time and it was a much needed get away. I don’t know about you, but my anxiety has been almost unmanageable.

Not sure if you know this but I’m a single mom on top of running my business full time. With Tegan being home 24/7 (and if you’re my Facebook friend you know she is eccentric and lively LOL) it has been tough to find peace.

I was initially hesitant about traveling again. But after some discussions with friends, we decided to go for it.

We wore our masks in the airports, Ubers, and when gracing the streets of Old San Juan. We also spent 98% of our time frolocking on the beach to avoid being close to others.

Believe it or not ya girl left her laptop AT HOME! I did have to do minor work things on the trip but for the most part I spent my time enjoying the sun.

On my way back, I was reflecting on the fact that this was my SECOND vacation as a full time boss. Can you believe that? My first time even being on the beach was 2016 and my 2020 I have funded myself, my business, and some vacations to top it off.

While it is important to make a budget for yourself and stick to it, it is also important that you still remember to make time for yourself. If you’re afraid that following your dreams means you won’t be able to have some fun, I’m here to tell you that is 1,000% not true.

Here are my 7 tips to vacationing as an entrepreneur:

1. Travel with Friends – This makes paying for hotels much cheaper! Plus, who wants to vacation alone?
2. Pick Hotels with FREE Breakfast – That’s ONE less meal you have to pay for.
3. Look for Cheap Flights – I flew Spirit for the first time on this last trip and I had a good experience. I’ll most likely fly with them again in the future. Just make sure that bag is 40lbs or less!
4. Pack Smart – Make yourself a checklist so you don’t forget to anything.
5. Buy a Bottle When You Get There – So much cheaper to buy a bottle than buying multiple drinks at every bar! Get your buzz on BEFORE going anywhere.
6. WEAR YOUR MASK! – On the plane, in the airport, and in public! Respect the places you’re traveling to by being safe and following their guidelines.
7. Self-Quarantine – Upon your return, do us all a favor by staying at home to quarantine!

I hope if you do decide to travel, you do it smart and keep the health and safety of yourself, and others, at the top of mind.

Safe travels!

How to Manage Mom Life & Business

Let’s cut to the chase. There’s no way in hell anyone can do it all on their own and maintain sanity at all times. I’m often asked “How do you do it all?” Or hear comments like, “Wow, you’re really running your business and mom life so well!”

To be honest, some days I feel like I have no idea what I’m doing; as a mom or as a business owner. Here’s a little back story…

I started my business in 2014 after having trouble finding a full-time job in my field after graduation. I spent that summer doing free-freelance work, working at an eyeglasses shop, and working at a summer internship. After working at a major non-profit, a startup marketing agency, and for a large retail brand, I stepped out on faith and decided to work for myself running TJE Communications full time.

During that time I bought a house, had a baby, and quickly had to learn how to balance my ambitious career goals with a child on my hip.

Our days are not always fun; especially during quarantine. I get frustrated and sad and stressed and anxious. However, I have gotten a better grasp on how to handle momming and marketing pretty well. If you are an aspiring entrepreneur, here are a few tips to help you learn how to manage your babies and your businesses.

  1. Establish Boundaries – My daughter has learned that when my computer is open, that means mommy is working. Which also means that she needs to keep her “asks” to a minimum. Keep in mind my daughter is turning 4 next month so it has gotten easier. It was much harder last year when I first quit my job. If possible, try to  set boundaries with your children so they know when mommy is in work mode, and when mommy is ready for cuddles and kisses.
  2. Be Open to Untraditional Business Hours – Momma, you ain’t about to work 9 to 5 with the kids at home. It’ll be more like 7am – 9am, then an intermission for breakfast, then back at it from 10am to 12pm, with another break to feed a “starving” child, followed by a potential temper tantrum that could push you back 2 hours. Now it’s 2pm and you still have work to do. It’s okay. Get used to it! This is the life of every mompreneur. Due to this, I try to schedule my meetings during times I know Tegan will be content. She has also learned that if I’m on the phone or in a meeting that she shouldn’t interrupt. Although, by now people actually enjoy my daughter jumping in on calls to say “hello” to the team.
  3. Stop Trying to Do It All – I have to remind myself this DAILY! I beat myself up over not getting items on my to-do list 100% completed, or when my daughter really wants to cuddle but I really want to get work done. It truly causes me to have so much anxiety. I’m (still) learning that it is OK if items on your to-do list go unchecked–there’s always tomorrow.
  4. Let Yourself Feel – Whether it’s mad, sad, happy, or even angry. Let yourself feel it! Go to your tribe and let it all out when you need to. I used to be afraid to ask for help and advice because I feel moms get so much judgement for being frustrated with their kids. Now when I’m frustrated, I humbly seek counsel through prayer and my community.
  5. Find Your Outlet – I’ve been running again lately and it has helped me so much with my anxiety. I also started on some home outdoor projects and have been playing my clarinet again. Find a new hobby or pick up an old one and use this as a way to relieve stress.

Quarantine life is coming to a close for some of us and I hope all of you have been hanging in there. Managing your anxiety and stress levels will be even more important once we all start getting our lives somewhat back to normal. Try these tips and let me know if they’ve helped!

Be sure to follow TJE Communications on Instagram and Twitter and don’t forget to like us on Facebook and share how you’re raising babies and businesses!

3 Things to Do Before Outsourcing Marketing

TJE Communications has officially turn 6 years old and as a company, we have experienced some ups and downs when it comes to business and clients. I say “we” because I’ve had my fair share of interns and strategic partnerships who have helped me move the needle along the way.

I took another look at my target customer as I was preparing to step into full-time entrepreneurship, and I realized some of the clients I had worked with were truly not ready to outsource their marketing services. Which ultimately contributed to some of those partnerships ending; on a good note for the most part.

Before you decide to outsource your marketing efforts, here are three things you should try first:

1. Try to DIY One (of the many) mistakes I have made in business is not asking a prospective client if they’ve tried to handle their digital marketing on their own or with another marketer in the past. If I were to ask you this question, would you say “yes” – or would you say something like, “I would, but I don’t know how.” If the answer is the latter, you should not outsource marketing. What you should do instead is invest in gaining marketing knowledge through webinars, conferences, seminars, and trainings. Then, try to do it yourself. Once you’ve done this for a minimum of 6-12 months, if you still feel like you need help….check out steps 2 & 3.

I’m sure you’re thinking…”why does it matter if I’ve tried it myself?” What I’ve learned over the last 6 years is that until you have tried it yourself, or had someone else before me, you truly will not understand or value having a marketing consultant on your team.

Digital marketing is more than just posting aesthetically pleasing photos to Instagram. It takes consistency, strategy, and advertising dollars to build real campaigns to drive revenue for your business. On top of that, digital marketing does not equal social media marketing. Digital marketing also encompasses email, content, vlogging, and so much more.

2. Ensure you can pay for marketing services for at least 3 months — If you’re planning to outsource marketing services, make sure you can pay for them even when business is down. Most marketers require a retainer and a contract where you are committing to pay for their services for an agreed upon time. Just because business is down for you, doesn’t mean you get to forgo your contracts.

I get it, if business is down, you can’t take care of your family. But guess what…marketing professionals have a family to take care of, too! When you pay your invoices late, or not at all (both have happen to me), it is a poor reflection of business.

To avoid this issue, make sure your money is in order so that you can be certain you can fulfill your contract before signing on the dotted line.

**Also keep in mind if you do have issues paying your invoices, just communicate! Most people are willing to be somewhat flexible when life happens. 

3. Have a clear understanding of your business goals — You can’t bring someone in to help you promote your business if you don’t understand your business either. When you bring in a marketing professional, we’re there to help you take your brand to the next level. But if you don’t have the foundational pieces in place, then we don’t have a solid ground to stand on.

Yes, the marketing consultant you hire can help you with the foundational aspects of your business. However, you must keep in mind that by doing this, you are taking time away from them doing actual digital marketing strategy. So you can’t fault them if you’re “seeing no results.”

If you’re unsure if you have your business goals and messaging in place, instead of hiring someone to help you with digital marketing, hire someone to help you with business strategy and then try implementing some DIY digital marketing strategies. Or, if you can get your business strategist and marketing professional to work hand-in-hand, that’s even better! Both of these people are equally important and need each other to produce great work!

Now that you’ve read through this, do you still think you’re ready to outsource your marketing efforts? If yes, then go for it! Having a skilled digital marketing professional on your team can help grow your brand tremendously – especially if you’re willing to spend a few dollars on ads.

If you read this and realized you’re not quite ready, that is awesome! It is better to know now than to get yourself caught up.

Need help deciding either way? Schedule a FREE 15-minute call with me today. Click here to schedule.

Here’s Why Tracking Your Time Matters

It’s easy to believe that since you’re working for yourself, or working from home, that you have to be on at all times. I am so guilty of staying up well past my bed time to finish work (or start work), complete a project, or read blogs or articles to gain new digital marketing insights.

Regardless of your reasoning for feeling like you need to work around the clock, I am here to tell you that is not true.

If you’re not currently tracking your time, here’s why you need to start as soon as possible…

Accepting (or Not Accepting) New Business Opportunities

When I first started my business 6 years old, I accepted every opportunity that came my way. I did not have a great vetting process to decide which opportunities were worthwhile, and which were not aligned with my business or business goals. After two years of this, I decided to get more serious about my prices, packages, and how many hours I wanted to spend on my business.

Today, I use project managements tools and time trackers that help me understand where I am putting my energy on a daily basis.

By understanding how much time is being spent on each client, I’ve been able to:

  1. Ensure I am being properly compensated for my time
  2. Decide if I have enough hours to bring in new clients

Better understanding of which services bring in the most revenue

Since tracking my time, I now know which of my services bring in the most revenue for my business on a monthly basis. With this information I am able to ensure I am marketing this service through all appropriate channels to bring in new business opportunities.

On the other hand, if this is a service I no longer want to offer, I know that I need to pivot my content strategy to avoid speaking to this service too much.

For your own business, take a look at your top products and services and see which items are in your top three. Once you have this list think about…

  1. How much time it takes to products these products or services?
  2. What is your net profit from this product or service?

**Net profit is the actual profit made on a business transaction, sale, etc., or during a specific period of business activity, after deducting all costs from gross receipts.

If the costs don’t add up, then you need to give your business a complete audit to reassess your goals and create a business strategy to meet them.

Need help with your business strategy? Book your 1-hr business strategy session today! Click here to book today.

Don’t Burn Yourself Out

I recognized I was doing the most when my three year old daughter begins to tell me I need stop working and “give [me] attention.” Talk about a reality check!” The whole point of me pushing for full time entrepreneurship was so that I could have more time with her, not make her feel neglected.

Some weeks I would work so much I would get physically ill from the lack of sleep I was getting.

This is NOT normal.

Whether you work in corporate or if you’re a full time entrepreneur, tracking your time is crucial to ensuring you do not burn yourself out. Decide how many hours you want to spend on projects, keep track of how much time you’re spending with clients, make time for your own business, and turn it off when it’s time to turn it off.

**I recently started turning my email and social media notifications off from 5pm to 9am – best decision of my life!

So, now you do understand why you should track your time? Give it a try this week and let me know how it works out!

 

How to Make the Most of Your Day When Working from Home

If you’ve never worked from home before, it is probably more difficult than you can imagine. Our homes are supposed to be our sanctuary, not a place to stress about work!

With the recent circumstances, many of us don’t have a choice but to ditch the office and create a productive work environment in the comfort of our homes.

Why is working from home difficult?

Many people have this false idea that people who work from home are just sitting in their pajamas all day and binging their favorite series. That is far from the truth.

Those us who have the privilege to work from home on a daily basis are aware of the distractions your home causes when work needs to be done. It’s hard to see the laundry that needs doing, or the dishes in the sink, and the dog giving you the sweetest eyes begging for a belly rub and NOT want to give all of these things your time. This is why I choose to pay a membership to a co-working space so I can set some of those boundaries.

Here’s how you can maximize your productivity while working from home…

Whether it’s your first time working from home, or if you’ve tried to in the past and felt like a failure, here are 5 tips to help you maximize your productivity while working from home.

  1. Do not work in bed! Sounds like a good time, but you’ll end up napping/scrolling IG.⠀
  2. Create a designated work space. If you don’t have an office, your kitchen table may work. ⠀
  3. Find a good podcast to tune into. This is much better than watching tv because it’s hard to NOT look at the screen while working. Podcasts are great and all you have to do is tune in!⠀
  4. Set work hours! Whether it’s 9-5 or 10-6, find a time that works for you but stick to it!⠀
  5. Create a to-do list. This will help you stay on task and be mindful of your productivity. ⠀

If you follow the above five steps, I promise you will be able to successfully make it through these next few weeks. If you’re a mompreneur, check out one of my recent #TonnishasTuesdayTip that discusses how to work from home with toddlers.

Do you have any other tips for working from home? Comment below and share!

How to Determine KPIs

There’s no cookie cutter plan or strategy for your business. Every company model relies on a major key element to keep the brand moving forward.

For social influencers, it may be followers and engagement. For someone who makes candles, it may be conversions and sales. As a business owner, it is up to you to determine what KPIs matter for your business.

What are KPIs?

KPIs = key performance indicators.

According to KPI.org, “Key Performance Indicators (KPIs) are the critical (key) indicators of progress toward an intended result. KPIs help provide a focus for strategic and operational improvement, create an analytical basis for decision making and help focus attention on what matters most.”

Why do KPIs matter?

When you have a clear understanding of your goals, you’re able to create a real strategy to reach them. You’re also able to better articulate your message to potential partners and customers.

How do I determine KPIs?

First, you need to have a clear intended result. If you’re running a sale and your goal is to make X amount of dollars, there should be an expected revenue or sales goal in place as you’re building your campaign.

Secondly, you need to consider what drives the bottom line for your business. If sales and revenue move the needle for your brand, then focusing on followers and engagement is a waste of time and resources.

Lastly, you need to be realistic with your KPIs. If you’re unsure about what your goals should be, consider performing an audit on your business to understand the trends of your business before putting KPIs in place. Check out out audits here!

What are some common KPIs?

Here are some common KPIs to help you get started:

Likes/Reactions – The amount of times people have interacted with your post on social media. On Facebook, people are able to react with your post with a ‘Like’, ‘Love’, ‘Wow’, ‘Sad’, or ‘Angry’.

Followers/Page Likes – These are the people who  have decided to stay in the know about your brand or business by agreeing to receive updates on their timeline about you.

Reach – The amount of people who have seen your social post or advertisement.

Impressions – The amount of times your post or advertisement has been seen. This is very similar to ‘Reach’. Here’s how it is different: if three people have seen your post, but you have ten impressions, that means between those three people (reach), your post has been seen ten times (impression).

Engagement – This combines the amount of likes/reactions and comments on a social post. Do you know your engagement score? Find out here.

Conversions – Typically this is when someone takes a desired action such as making a purchase or providing you with their email address or contact information.

Need help setting KPIs for your business? Schedule a 15-minute discovery call to walk us through your concerns. We would be happy to help! Click here to schedule today.