When was the last time you looked at your website? Or did you forget you have a website? It is so important that you keep up with trends in SEO (search engine optimizations), Google’s algorithm, updates within your industry, and transfer that knowledge into updating your website at least once per quarter.
Spring is here and it’s time to clean house! We briefly touched on the significance of updating your website in 3 Things You Can Do Today to Polish Your Digital Presence, but now it’s time to dive deeper. Follow these 5 steps to begin optimizing your website today.
1. Remove or hide unused pages.
If you have pages on your site that no longer fit your brand goals or serve a purpose, remove or hide them from your website navigation. There’s no reason for you to have pages on your website that don’t make sense for your business or that you don’t plan to update.
2. Update your website content.
Make some updates to your homepage or about us content, add more blog posts, put your pictures in your gallery, or add new testimonials. Every page on your website should have a purpose and a clear call to action. Put yourself in the customers shoes and think, “if someone landed on this page, would they understand what I want them to do?” If the answer is no, it’s time to make some changes.
3. Add your favicon.
This may seem trivial, but this simple fix is all about the customer experience. Not only does it help website visitors know they’re in the right place, it allows them to browse the web and easily get back to your site if they have multiple tabs open. Your favicon should be simple – preferably your logo. The space is limited so choose wisely. See below for examples of favicons from Facebook, MailChimp, WordPress, and yours truly.
4. Make it pretty.
We have all left a website because of aesthetics. If your pictures are blurry, fonts are hard to read, colors too loud, you are increasing your chances to have a low site time and a higher bounce rate. I am a stickler for ugly websites. When I see a website that is not up to par, I assume this person doesn’t care about their brand image. If a business doesn’t I’m trying to work with doesn’t care how about how they look, how can I expect them to care about me?! Whether you’re completely coding your website, or using a platform with built-in templates, pay attention to readability and be mindful of the customer experience.
5. If you can’t do it right, find someone who does.
There are some things we just have to leave to experts; website development should be one of them. If you’re unable to make the necessary updates to your site to make it beautiful, functional, and SEO friendly, then you may want to pay someone who does. There’s nothing wrong with outsourcing the work. I always use the example, “would you fix your own roof?” I would hope not! If the changes you want to make are too difficult to make on your own, there’s are tons of people out there who can help.
We put a lot into building our websites and they should return the favor! Shannon Mattern, your WordPress BFF, helps people build their website, build their audience, and build their income. We will have the pleasure of hearing from her on April 26th to discuss how to begin monetizing our websites. Grab your ticket today and visit her website to learn more.