4 Steps to Prepare for Holiday Emails

‘Tis the season for email holiday prep! If you don’t already have a strategic plan in place, it’s time to get the ball rolling. Here are a few ideas to get you ready to spread some cheer through email marketing.

Create Your Content Calendar

You all know I love a good content calendar! The point of having this calendar is so that you can begin to plan your overall marketing strategy throughout the holiday season. Your calendar should include content, graphics, and which channels those pieces of content will live.

If you are planning to do some boosting/promoting or creating advertisements, include your budget and the channels in which your ads will be placed.

See below for an example of what my content calendar looks like.

I would recommend creating a rough idea of content through the beginning of January. We all know how busy things can get around the holidays. This will help you stay on track.

Clean Your Mailing List

It’s the perfect time to clean your mailing list and reengage inactive subscribers. Start scrubbing your list by removing soft bounces. If you’re using a system that does not automatically remove hard bounces (God forbid), then remove those as well.

Side note..

Hard bounce: This happens when you send an email to an address that does not exist.

Soft bounce: This can happen if a subscribers mailbox is too full, their server is busy, or maybe your message is too large for their inbox.

To get subscribers reengaged, try sending them an offer code for a percentage off their next purchase with you. If they still don’t open your email, you may want to consider to removing them from your list to increase your deliverability and open rates.

Segment Your List

Segmenting your list is just as important as cleaning it. By creating segments, you’re able to truly send targeted messages to your subscribers.

For example: Let’s say you’re a candle maker and you have 100 people on your mailing list. 10 of them have only purchased your cinnamon apple scent. You can send those 10 purchasers an offer to try your other cinnamon apple products such as wax melts or essential oils. Or you can try to entice them by giving a coupon to use on a new scent.

Create Your Drip Campaigns/Email Automations

Now that you have your content calendar planned, and a clean-segmented list, begin setting up your holiday drip campaigns and automations. You should have automations in place for new subscribers and current subscribers. Once the funnels are in place, all you should have to do is plug in your content and let the workflow do it’s thing!

I am excited to introduce new products throughout the holiday season! I have currently created a plan through November and currently working on December. Have you started yet? What are some things you are focusing on? Comment below and let me know!

Advertisements

How to Create Your IGTV Channel

Long form video has hit Instagram! Become an early adopter and create your IGTV today. Not sure how? Follow my step by step guide below.

If you haven’t heard, long form video has come to Instagram! Why? Well, any person truly invested in digital marketing & SEO could tell you that Google and Facebook have been in competition for YEARS! Facebook wants to be a search engine, Google wants to have a social network. It’s a never ending war, but, those of us who rely on both of these platforms will continue to benefit from all their new innovations.

What is IGTV?

IGTV, or Instagram TV, is just like a having a YouTube channel attached to your Instagram page. You can upload longer videos than the typcial 60 seconds Instagram allows for on a normal post.

Why should I make an IGTV channel?

For starters, I have no doubt in my mind that this will blow up. There are already celebrities like Will Smith taking advantage of IGTV and we know how much he loves YouTube (YT is owned by Google, Instagram is owned by Facebook – see why this is a never ending war?).

In addition, this gives you even more opportunity to bring your followers quality content and to increase engagement.

How do I create my channel?

It’s actually VERY simple!

Step 1. Open your Instagram app and click the orange-ish icon in the top right corner, next to the DM button. When you get there, you’ll see a screen like the one below displaying videos from people you follow.

Step 2. Next you’ll click on the settings button and you’ll get a pop up like the one below that says “Create Channel”.

Step 3. Once you select “Create Channel” you’ll see the following screens. Read through them and select “Create Channel”.

     

Step 4. Once your channel is created, you’ll see a screen like this. Go to your channel and from there you can begin uploading videos. As of now, the video cap is 15 minutes.

Keep in mind the videos have to be vertical. Similar to how an IG Live or Facebook Live video is laid out. I suggest if you have some great lives you want to savor, download them on your computer and send them to yourself to upload.

Don’t forget that titles, tags, and thumbnails matter! It may seem tedious but you want your channel to look good and feel professional.

I’m personally excited for new Instagram feature and will fully take advantage of the war going on between Google and Facebook.

If you’re already on IGTV I would love to know your thoughts on it so far! Reply to this email and let me know.

XOXO

Easy Ways to Grow Your Email List

One by one, you’ve probably built up a sizable email list. You probably started organically—capturing emails from orders, for example, or even through registrations on your website.

But now that you’ve got that list, what do you do with it and how do you make it richer and more productive? Growing it through thoughtful strategies is one way.

One method may not have occurred to you: social ads. What makes these so fruitful is that they’re a great way to capture people who probably already have an affinity for your company, product, or service. Plus, Facebook has services built into its structure to make this easy to do.

And when building an email subscription base, more turns out to be more. You need more ways for people to enter their email address—landing page, newsletters, downloads, whatever it takes.

Speaking of downloads, turns out offering free incentives—say, a coupon or an e-book—are also great ways to get people to share an email with you. You can also ask their opinion of your company, product, or service, and use that strategy to capture yet even more emails.

Want more ideas for a better email subscription base? Use this graphic to get started.

Easy Ways to Quickly Grow Your Email Subscriber Base

Drake + Apple: Is Tidal In Trouble?

It’s no secret that Tidal is struggling to get subscribers. BUT, we cannot deny that the idea behind Tidal is genius.

Apple – being the innovators they are – were one-uped by Mr. Carter so they quickly decided to snag Drake and bring exclusivity to iTunes.

That’s right! Drake has officially partnered with Apple and now his music will come exclusively to iTunes. Wow!

On top of that, the company announced at its WWDC 2015 that Apple streaming will be available June 30th. This means even more artists will be able to offer exclusivity to fans. This dynamic music service will empower artist and music lovers. Sound familiar?

The difference? Apple Music’s monthly subscription is $9.99 with an option to have a family plan for $14.99. On top of that, Apple Music, Beats and Connect will work together to give users the ultimate music experience. 

Exclusivity is sexy and cool. But how much are consumers really willing to pay for it?

It’ll be interesting to see both companies go tick for tack to be the winners of exclusivity and giving the ultimate music experience for the best price. 

It’s safe to say that Apple has made a new rival in Tidal and Jay-Z won’t go down without a fight.

As a fan of music. It’s going to take more than Drake and Beyoncé to convince me to pay a monthly subscription for music. Especially when my favorite artist release albums every 1-2 years? I could care less about seeing a live performance that I was not in attendance.

What do you think: Apple or Tidal? Comment below.

Photo credit: SAN FRANCISCO, CA – JUNE 08: Jimmy Iovine announces Apple Music during Apple WWDC on June 8, 2015 in San Francisco, California. Apple’s annual developers conference runs through June 12. (Photo by Justin Sullivan/Getty Images)

Fake New Balance Advertisement Causes Social Media Fire Storm

In the midst of the Baltimore Riots, New Balance is putting out its own fire storm.

Recently what appeared to be screen shots from New Balance’s company website surfaced the internet using protesters to “promote” the company. Twitter users have retweeted the fake screen shots over 1,500 times and favorited the tweet more than 700 times.

New Balance took to social media to tell users that the advertisement was not generated by New Balance and asked that users do not retweet the post:

“This is clearly not a New Balance generated post – we ask that you please do not re-tweet.”

  
“We did not regenerate the ad.”

  
Check out the fake screen shots below and tell us what you think:

   

   

Heart of it All Fashion Experience: A 3 Day Fashion Showcase

I am happy to announce that TJE Communications will be a part of the Heart of it All Fashion Experience!

Heart of it All Fashion is comprised of a group of students at Ohio State. Their vision behind creating the organization is to provide a platform for designers, fashion institutions, clothing brands, boutiques and blogs; serving as a vessel for aspiring talent throughout Ohio to show off their skills cohesively and contribute to the fashion capital of the Midwest.

The founders, Aaron Carey and Nadiyah Harper, had a vision to add to the fashion culture and are doing so with the Heart of it All Fashion Experience.

The Heart of it All Fashion Experience is a three day showcase of design talent from Ohio institutions and clothing brands.

The showcase begins April 24th with the 17th Dissent Art Exhibition at Dude Locker and goes through April 26th with the Flight HOA 1803 Designer Fashion Show being held in the Archie Griffin Grand Ballroom.

There are also two events on April 25th:

HOA Avenue: This event will feature vendors and pop up shops from 12-5pm at 527 Hudson St.

Turbulence Street Wear Show Presented by Dr. Martens: Check out designs from established and emerging street wear brands, business and boutiques.

I’m very excited to be a part of this experience because I cannot recall seeing anything like it before. The best part is that it is being put on by young professionals and entrepreneurs! 

Be sure to grab your tickets to these events ASAP because I am sure they will sell out! 

Also, keep your eyes right here as I will be attending all of the events and posting videos and pictures.

Check out Heart of It All Fashion right here.

‘Be Ventilated’ – It’s Story Time In the Marketing World

While brands across the board are constantly trying to tell a ‘story’ in their marketing efforts, not all of them can get it right.

Luckily for Reebok, they snagged Kendrick Lamar for a very cool ‘Be Ventilated’ commercial for their Ventilator OG shoe. Reebok, as most brands do, loves to partner with some of the hottest people in popular culture and Kendrick is definitely one of them.

Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent,” said Lamar. (source: #ThisIsKendrick)

Three months ago Reebok and Kendrick Lamar created a short film directed by Anthony Mandler shot in the streets of Compton, CA that further tells the story of the new shoe and why he chose to be a part of the brand.

The trend we are beginning to notice with brands like Reebok, or what Powerade did a few months ago with Derrick Rose, is that brands are beginning to understand the art of storytelling.

Yes, brands have finally caught on that millennials don’t give a rats ass about a brand that they will never have an opportunity to be a part of. Millennials will not buy in if they cannot fit in. In order to grasp the youth you have to give them something to believe in. Those old traditional marketing tricks will no longer work.

This is why I proudly embrace the fact that my team and I are twenty-something year old entrepreneurs. We understand what the youth wants because we are a part of the culture. The youth will always win. Even when I’m in my 40’s I will have to understand that the youth will always control the tide. In order to stay relevant you have to stay with the times – and they are constantly changing.

Reebok, Powerade and Dick’s Sporting Goods in the last few years have caught on to the art of storytelling and recognize the wants of the youth which is why people buy into those brands. Sure, every brand that is generating revenue has a consumer buy-in of some sort. But a simple story can be told over and over again.

What do you think about Reebok’s partnership with Kendrick Lamar? Comment below or tweet us and give your opinion: