Drake + Apple: Is Tidal In Trouble?

It’s no secret that Tidal is struggling to get subscribers. BUT, we cannot deny that the idea behind Tidal is genius.

Apple – being the innovators they are – were one-uped by Mr. Carter so they quickly decided to snag Drake and bring exclusivity to iTunes.

That’s right! Drake has officially partnered with Apple and now his music will come exclusively to iTunes. Wow!

On top of that, the company announced at its WWDC 2015 that Apple streaming will be available June 30th. This means even more artists will be able to offer exclusivity to fans. This dynamic music service will empower artist and music lovers. Sound familiar?

The difference? Apple Music’s monthly subscription is $9.99 with an option to have a family plan for $14.99. On top of that, Apple Music, Beats and Connect will work together to give users the ultimate music experience. 

Exclusivity is sexy and cool. But how much are consumers really willing to pay for it?

It’ll be interesting to see both companies go tick for tack to be the winners of exclusivity and giving the ultimate music experience for the best price. 

It’s safe to say that Apple has made a new rival in Tidal and Jay-Z won’t go down without a fight.

As a fan of music. It’s going to take more than Drake and Beyoncé to convince me to pay a monthly subscription for music. Especially when my favorite artist release albums every 1-2 years? I could care less about seeing a live performance that I was not in attendance.

What do you think: Apple or Tidal? Comment below.

Photo credit: SAN FRANCISCO, CA – JUNE 08: Jimmy Iovine announces Apple Music during Apple WWDC on June 8, 2015 in San Francisco, California. Apple’s annual developers conference runs through June 12. (Photo by Justin Sullivan/Getty Images)

Fake New Balance Advertisement Causes Social Media Fire Storm

In the midst of the Baltimore Riots, New Balance is putting out its own fire storm.

Recently what appeared to be screen shots from New Balance’s company website surfaced the internet using protesters to “promote” the company. Twitter users have retweeted the fake screen shots over 1,500 times and favorited the tweet more than 700 times.

New Balance took to social media to tell users that the advertisement was not generated by New Balance and asked that users do not retweet the post:

“This is clearly not a New Balance generated post – we ask that you please do not re-tweet.”

  
“We did not regenerate the ad.”

  
Check out the fake screen shots below and tell us what you think:

   

   

Heart of it All Fashion Experience: A 3 Day Fashion Showcase

I am happy to announce that TJE Communications will be a part of the Heart of it All Fashion Experience!

Heart of it All Fashion is comprised of a group of students at Ohio State. Their vision behind creating the organization is to provide a platform for designers, fashion institutions, clothing brands, boutiques and blogs; serving as a vessel for aspiring talent throughout Ohio to show off their skills cohesively and contribute to the fashion capital of the Midwest.

The founders, Aaron Carey and Nadiyah Harper, had a vision to add to the fashion culture and are doing so with the Heart of it All Fashion Experience.

The Heart of it All Fashion Experience is a three day showcase of design talent from Ohio institutions and clothing brands.

The showcase begins April 24th with the 17th Dissent Art Exhibition at Dude Locker and goes through April 26th with the Flight HOA 1803 Designer Fashion Show being held in the Archie Griffin Grand Ballroom.

There are also two events on April 25th:

HOA Avenue: This event will feature vendors and pop up shops from 12-5pm at 527 Hudson St.

Turbulence Street Wear Show Presented by Dr. Martens: Check out designs from established and emerging street wear brands, business and boutiques.

I’m very excited to be a part of this experience because I cannot recall seeing anything like it before. The best part is that it is being put on by young professionals and entrepreneurs! 

Be sure to grab your tickets to these events ASAP because I am sure they will sell out! 

Also, keep your eyes right here as I will be attending all of the events and posting videos and pictures.

Check out Heart of It All Fashion right here.

‘Be Ventilated’ – It’s Story Time In the Marketing World

While brands across the board are constantly trying to tell a ‘story’ in their marketing efforts, not all of them can get it right.

Luckily for Reebok, they snagged Kendrick Lamar for a very cool ‘Be Ventilated’ commercial for their Ventilator OG shoe. Reebok, as most brands do, loves to partner with some of the hottest people in popular culture and Kendrick is definitely one of them.

Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent,” said Lamar. (source: #ThisIsKendrick)

Three months ago Reebok and Kendrick Lamar created a short film directed by Anthony Mandler shot in the streets of Compton, CA that further tells the story of the new shoe and why he chose to be a part of the brand.

The trend we are beginning to notice with brands like Reebok, or what Powerade did a few months ago with Derrick Rose, is that brands are beginning to understand the art of storytelling.

Yes, brands have finally caught on that millennials don’t give a rats ass about a brand that they will never have an opportunity to be a part of. Millennials will not buy in if they cannot fit in. In order to grasp the youth you have to give them something to believe in. Those old traditional marketing tricks will no longer work.

This is why I proudly embrace the fact that my team and I are twenty-something year old entrepreneurs. We understand what the youth wants because we are a part of the culture. The youth will always win. Even when I’m in my 40’s I will have to understand that the youth will always control the tide. In order to stay relevant you have to stay with the times – and they are constantly changing.

Reebok, Powerade and Dick’s Sporting Goods in the last few years have caught on to the art of storytelling and recognize the wants of the youth which is why people buy into those brands. Sure, every brand that is generating revenue has a consumer buy-in of some sort. But a simple story can be told over and over again.

What do you think about Reebok’s partnership with Kendrick Lamar? Comment below or tweet us and give your opinion:

Ask The Interns – Coming Soon!

One addition to my life recently is that I want to try new things. I’ve decided at the start of each week I will find a new hobby, practice or research to participate in. At the beginning of this week, I felt it was only right to incorporate my new practice with TJE Communications’ innovative and interactive advancements.

With that being said, Intern Da’Twane Harris, President Billy Eakins and myself will be participating in weekly video blogs in which we will touch on our feelings and thoughts – which ladies, men do have – on topics like why the sky is blue to political and social current events, and virtually everything in between. This is also a way for us to fill you in and keep you up-to-date on the expansions and advancements of TJE Communications, LLC.

BUT, we can’t do this with out you!

To help keep the blogs relevant and appealing to you, as the now viewer, we want YOU to give US topics and situations to discuss! Tweet @tjecomm on twitter, or comment potential topics below! The video’s will be taped on weekends, and aired on Tuesdays, starting next week, April 14th.  With that being said, all topics will be taken and accepted by each Saturday, those topics posted after Saturday will be included on the following weeks blog.

I speak on behalf of everyone at TJE Communications, LLC, when I say we are excited to get you involved in a more interactive manner! We also look forward to reading your topic suggestions!

Remember, do something new! Happy Hump Day!

Dez stewart

Just a kid from Chicago | D. Rose & Powerade

“You see, you wouldn’t ask why the rose that grew from the concrete had damaged petals. On the contrary, we would all celebrate its tenacity. We would all love its will to reach the sun.”

That is how the new Powerade commercial starts out featuring Derrick Rose and voice over by the late and great Tupac Shakur.

Rose has faced a lot of adversity over the last few seasons suffering injury after injury. Now that’s he’s out for the season, yet again, basketball fans are not happy and have been very verbal on social media.

Instead of laying low, Rose is rising to the occasion with his new ad campaign with Powerade #JustAKid.

How can we relate this to our businesses?

Let’s be honest, entrepreneurs can make a lot of mistakes. For those of us just starting out, like me, you’re probably making twice as many.

Derrick Rose is showing us that mistakes happen – some are preventable while others are not. You can have yourself a pity party or you can get up and try again. At least this time you know what doesn’t work.

We’re all just a kid with a dream. Don’t let anyone stop you from pursuing it.

Check out the Powerade #JustAKid campaign below:

How Not To Get Retweeted

As an entrepreneur, when I write a blog post, my objective is to get other people to read it and take something away from it. Sometimes this happens simultaneously and sometimes I don’t get many views at all. But that is the nature of the game.

Of course we all want 100+ retweets and thousands of views on our post but for most of us, that will never happen. There’s a lot you can do to get retweeted but lets start with what not to do.

Here is a list of of 5 things not to do if you want to get retweeted:

1. Asking for retweets is a huge no. If you want to be retweeted, create meaningful content for your viewers.

2. Sending the “I made a new blog post” tweet with a link to your site to everyone on your timeline is a quick way to get unfollowed and blocked. If you want people to see your post, add relevant #hashtags to your tweet.

3. Speaking of hashtags, using trending topics in your post to solicit viewers when they have no relevance to your blog topic shows that you have no idea how to use social media. This makes no sense and screams desparation. You will also not get retweeted. Always remember to use hashtags that are relevant to your blog topic.

4. If your link looks like this: http://tjecommunications.com/2014/11/16/why-kim-kardashian-is-still-winning/ it is too long and will probably not be retweeted. Lucky for you, most of the time Twitter shortens the link for you. There are many tools out there to shrink links; such as Hootsuite.

5. Posting link after link and tweeting like robot. If you post only links to your blog, you will not get retweets and probably not even followers. Try engaging in Twitter chats and interacting with followers to build rapport.

Am I missing something? Comment below.

Why Kim Kardashian Is Still Winning

Kim K has been under a lot of scrutiny over the last week due to her “breaking the internet” after Paper Magazine revealed her…revealing her.

This article from Elite Daily states 51 questions that supposedly everyone has for Kim K after the magazine spread. Questions included, “Do you still talk to Ray J?” “Have you ever read a book in its entirety?” “Is nothing sacred anymore.” And our favorite, “Are you mad everyone thinks you’re boring?”

While these questions may have sparked some laughter. It sparked some interesting conversations on Twitter. How does a woman who stepped into pop culture after her ex-boyfriend leaks their sex tape manage to remain relevant? How did she go from Ray J’s ex-girlfriend to her name being a brand in itself?

So, we created a list of questions for Kim Kardashian, too!

1. Who handles your PR?

2. How did you put the team together?

3. What type of credentials were you looking for?

4. How did your team turn a crisis into a multimillion dollar opportunity?

5. How is your team handling all of the negative backlash from your Paper Magazine spread?

6. Did your team already have a crisis management plan in place before the release of the article?

So, why is she still winning after all of this you ask? She’s the mom of a beautiful daughter, a successful entrepreneur touching every industry from mobile apps to tanning lotion, she has a supportive family, a loyal fan base, she clearly is an extremely confident and brave woman and she’s married to Kanye West. Does life get better?

While Kim Kardashian would not be our first pick in the role model draft, you have to admit that she knows a thing or two about turning lemons into lemonade.

Instead of bashing her based on your own ideologies of right and wrong, take a deeper look into her brand. She is the prime example of how in business, and in life, you can take an unfortunate mishap and turn it into an everlasting opportunity. She has a television show, a clothing line, a shoe line and is one of the most talked about figures in pop culture.

This should be a lesson to all small and women owned businesses. Whether it be another organization or ex-employee slandering your brand, you still are in charge of your own success. You decide whether or not you fold under pressure or bite the bullet and keep moving forward.

4 Things We Can Learn from Reese’s Maggot Crisis

Being on social media, for a brand, means more than scheduling posts of the office cat and random company updates. When a brand decides to join the world wide web on a social media platform, they are opening themselves up to the harsh unfiltered thoughts of consumers around the world.

Recently, a disturbing video of maggots coming out of a Reese’s Peanut Buttercup has surfaced all over YouTube and even got a hit on popular gossip site World Star Hip Hop. The video consisted of a consumer breaking open her Reese’s only to find live maggots inside of the candy. After searching through YouTube, it appears that multiple consumers have had the same incident occur over the last year.

The video has since gone viral and caused a frenzy amongst peanut buttercup lovers who are second guessing their favorite candy. Some have even vowed not to eat the candy ever again!

photo 1photo 2photo 3 

Reese’s have since done damage control on social media by responding to inquiries from consumers in a timely fashion and exemplified a great example of how to respond in a crisis situation.

As a small or women owned business, it is inevitable that you will run into mishaps here and there. Even the large companies like Reese’s have their hiccups. The worst thing you can do in a situation is ignore your consumers when they are experiencing issues with your product or service.

The best practice for crisis communication:

1. Listen to the comments and concerns of your consumers

2. Empathize with the consumer by putting yourself in their shoes. How would you feel if you found maggots embedded in your chocolate?

3. Acknowledge that you are aware of the issues

4. Take preventative action so that an issue like this never occurs again

Sure, I will probably not have a Reese’s Cup for quite some time, but I admire their timely responses to consumers and their willingness to make themselves vulnerable by providing the information and working on the next preventative steps.

If you were Reese’s, how would you have handled this situation?