5 Ways to Work On Your Business

COVID-19 has impacted so many of us in different ways. We cannot control the current climate, but we can control how we respond. 

Before you ask, no, it will not be easy. If you remember my new mantra, I’ve told you that entrepreneurship is not sexy and I mean that. But I mean it x100 during this pandemic. 

What we’re not going to do, is let COVID think it can steal our visions we have for our businesses. I hope you don’t take this as me being insensitive to what you’re going through. If you’re having a hard time, I want you to know that I am seriously here for you. My goal in all of this is to help other business owners and aspiring entrepreneurs thrive on their journey.

Here are 5 ways you can work on your business during these times…

1. Create designated time for YOUR brand

When I made the decision to go into full-time entrepreneurship, I decided immediately that working 9-5 was not for me. I wanted to create a life that allowed me to be best mom and woman I can possibly be. So, I decided I would work 35 hours per week for clients, and those last 5 hours would be spent working on ME and/or MY business. 

I use a tool called Toggl (it’s free check it out) to manage my time and this allows me to hold myself accountable when it comes to working on my business. If you’re one of those people who claim they don’t have the time, that is not true. The time is there, you just have to demand it for yourself.

2. Work on your content strategy

You know I love me some content marketing! I want you to love it for yourself, too. This is the ultimate way to establish yourself as the industry expert in your field and to position yourself as the go-to person for all things <insert whatever it is that you do>.

Do you know how many times I’ve been called “the email girl” or “the content lady”? More times than I can count! That is because I have put myself in position through these emails, posts on social media, live videos, and speaking engagements to be seen as the go-to person when you want to know more about digital. You can do the same for yourself! 

3. Build your tribe

We’ve talked about the importance of having a tribe a few times in these emails. If you don’t believe I practice what I preach, take a look at the lineup for #RTHCon20! I’m blessed to have such a powerful network of business owners. 

How did I meet such amazing people you may ask? Networking! Putting myself out there. Sparking conversations. Attending other people’s event. Them attending mine. Fostering real relationships. 

Building your tribe is NOT a one way street. It’s going to take work on both sides. Put yourself out there and get to work building your community of bosses!

4. Know your numbers

I have some past traumas that have led me to be very afraid of money. I don’t like thinking about it, but I do all the time and it makes me nervous. Since working with Touche Financial Solutions, I have felt more at ease because I know my numbers. I have a clear understanding of how much money my business needs to make in order to thrive. By knowing this number, it helps me make the right business decisions to continue to grow TJE

Spend some time doing a deep dive into your business and personal expenses, and find ways to improve in both of these areas. I’m no expertise in this area. However, I can tell you that doing this has helped me grow tremendously. I highly recommend you reach out to Sierra Thomas of Touche Financial Solutions ASAP!

5. Better tools = better business

Having the right business tools in place is truly amazing. I wish I could explain the feeling of knowing that your business is running properly even when you’re sleeping. 

What are considered business tools? Social media schedulers, email platforms, project management tools, your CRM, etc. I need you to review these tools to make sure they are helping your grow your business. I wrote about this at the beginning of the year, check it out

Spend time going through every tool you are using and make some decisions sooner than later. One recent decision I’ve made is to move 6 years work of email marketing into a brand new platform. This task is not easy (still working on it) but it is necessary if I want to continue to grow my business. 

Now that you have 5 different ways to work on your business, it is time to do the work! If you want to chat, I’m here! Schedule a call today. Click here.

3 Simple Ways to Support Black Businesses

Do you talk the talk and walk the walk?

Everyone is speaking up during this time and that is fine and dandy. However, I like to consider myself a woman of ACTION. It’s time to put your words in motion.

I have decided to stop focusing on the world at large and instead, focus on my community which ideally, would impact the globe if every person I touch, shares these thoughts and ideas with someone else, and so forth.

For starters, as a black-woman and business owner, I have faced microagression and implicit bias since the day I stepped foot into my professional career. My goal is to now begin to educate my peers when I witness them displaying acts of microagression and implicit bias to others.

What does microagression mean?
A microagresion is a statement, action, or incident regarded as an instance of indirect, subtle, or unintentional discrimination against members of a marginalized group such as a racial or ethnic minority.⠀

For example: If someone says, “Wow you’re so articulate!” OR “I never would have expected that from a woman with your background!” ⠀

What is implicit bias?
This refers to the attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner.

While I believe that some people truly do not understand they are being offensive at times, it is 2020. So…..excuses are running out and patience is running thin.

If you want to support the black community but you’re not sure where to start, here are 3 simple ways you can support black businesses today.

1. Use your platform to amplify black voices and businesses.
If you’re hosting a conference, a podcast, or special event, consider putting black people in the speaker line up.

2. Choose black-owned venues and spaces for your events.
There are PLENTY of amazing ones. Do your research and at best, consider these spaces for your next event.

3. Pay full price for products and services.
Do not expect discounts! Pay full price like you would any other business.

Also, let’s stop the narrative that black businesses lack in customer service. That is not true. I’ve had great and terrible service from all types of businesses. General statements like this put a negative connotation on black businesses and is harmful to the community.

We all have to be willing and open to learn and grow. Try these 3 very simple ways to support today!