Pick a side.

It’s 2018 and the tides are changing once more. Where do you stand? #TonnishasTipoftheMonth

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It’s 2018 and the tides are changing once more. We can check our history books and speak to our elders for proof that when injustices are brought to the horizon, eventually, you have to pick a side. In some cases, there is a very define line between the right side, and the completely wrong side. While in others, it is not.

Let’s take a look back at a moment that will certainly go down in history…

It’s the 2016 NFL season and Colin Kaepernick begins to take a knee during the national anthem to bring awareness to police brutality and the injustices that people of color face on a daily basis. (Fun fact, he first started sitting during the anthem but was told by a U.S. Veteran that kneeling was more appropriate. I also want to note that Kaepernick is not the first athlete to make a “political stance” but for the sake of my point, we’re going to focus on him.)

I’m sure at this point you’re wondering, “why is this your tip of the month and what does this have to do with my business?”

I’m glad you’ve asked…

Yesterday, it was announced that Colin Kaepernick alongside Serena Williams, Odell Beckham Jr., and Shaquem Griffin, are the faces of Nike’s 30th Anniversary “Just Do It” campaign. The internet was clearly divided on this and some even threatened to boycott the brand. While others, including myself, applauded them.

Nike has clearly taken a stance on how they feel about Kaepernick’s decision to kneel during the anthem. This “decision” has even sparked a statement from the president who has made it clear he is not a fan of Kaepernick or any other athlete who decides to kneel during the anthem.

So what does this mean for Nike?

They have made a very bold move that essentially has divided their customer base. Do I believe they will take a loss? No. Do I believe that they TRULY are riding for Kaepernick? I don’t know.

One thing we can probably agree on, is that they did their did research, pulled numbers, and came to an informed decision where they understand the pros and cons about how this could impact their market share. We can conclude that overall, this was a good business move for the brand that majority of leadership has agreed on.

What does this mean for small businesses?

I’m not saying that you need to shout from the rooftop your political views. However, I am telling you to pick a side.

If someone is wearing your brand and posts a video of themselves kneeling during the anthem, how would you feel? Or what if they were protesting a Planned Parenthood? Or what if they were arrested for a hate crime?

It may sound outrageous to think of all of these scenarios. But let’s remind ourselves what happened to Pepsi and Dove. A small “mishap” could truly become a bad press day for your company.

Why do you need to pick a side?

You shouldn’t need to think too long and hard about what you would do if any of those scenarios were to occur. I know we all want to keep politics a secret and out of business and sports alike, but the reality is, we cannot. You should have a clear understanding of your personal values.

Our customers truly WANT to support businesses that care about them. If you want to play it safe and down the middle then please, be my guest. But you may be involved in a scenario where you will be forced to pick a side and I hope you are ready to do so with pride.

As for me, I’ve chosen a side.

TJE Communications and it’s subsidiaries has not and will never tolerate discrimination or disrespect of any kind amongst its event attendees or clients. TJE Communications also will never support or work with those who believe in the discrimination of others.

I challenge you all to make a list of all of the things you value, and find ways to incorporate it into your business model. If you need help, you know where to find me!

Have a question that needs an answer, email info@tjecommunications.com.

#BlkWomeninBiz: Rae The Realtor

Rae The REALTOR is originally from the city of Chicago. She moved to Las Vegas, NV with a specific goal in mind; to be the real estate queen. She has many years of experience in commercial property management, and a love for people. All of this helped influence her to become a full-time REALTOR.

Real estate is not an easy job and make certainly not for the faint of heart. Especially in a major city like Las Vegas! Despite the odds, Rae is determined to find solutions for her clients. She understands that this the largest financial decision that most people ever make. She does her best make that process as smooth as possible.

In her free time she enjoys spending time with family & friends and volunteers with an outreach committee setting time aside to give back to the community. Her ultimate goal is to increase home ownership, which is why is why she has home buyer seminars once every 2 months, to introduce FREE down payment grants. I loves the city of Las Vegas because it is growing and there is still an advantage to own real estate. Interest rates are still at an all time low, and even though prices are on a rise affordable housing still exists.

Looking to own a own in Las Vegas? You know who to call! Follow Rae on social media and connect with her today.

rae.seelasvegasproperties.com

facebook.com/raetherealtorlv

Instagram.com/raetherealtorlv

Rae, thank you for joining our tribe of #BlkWomeninBiz!

How to Create Your IGTV Channel

Long form video has hit Instagram! Become an early adopter and create your IGTV today. Not sure how? Follow my step by step guide below.

If you haven’t heard, long form video has come to Instagram! Why? Well, any person truly invested in digital marketing & SEO could tell you that Google and Facebook have been in competition for YEARS! Facebook wants to be a search engine, Google wants to have a social network. It’s a never ending war, but, those of us who rely on both of these platforms will continue to benefit from all their new innovations.

What is IGTV?

IGTV, or Instagram TV, is just like a having a YouTube channel attached to your Instagram page. You can upload longer videos than the typcial 60 seconds Instagram allows for on a normal post.

Why should I make an IGTV channel?

For starters, I have no doubt in my mind that this will blow up. There are already celebrities like Will Smith taking advantage of IGTV and we know how much he loves YouTube (YT is owned by Google, Instagram is owned by Facebook – see why this is a never ending war?).

In addition, this gives you even more opportunity to bring your followers quality content and to increase engagement.

How do I create my channel?

It’s actually VERY simple!

Step 1. Open your Instagram app and click the orange-ish icon in the top right corner, next to the DM button. When you get there, you’ll see a screen like the one below displaying videos from people you follow.

Step 2. Next you’ll click on the settings button and you’ll get a pop up like the one below that says “Create Channel”.

Step 3. Once you select “Create Channel” you’ll see the following screens. Read through them and select “Create Channel”.

     

Step 4. Once your channel is created, you’ll see a screen like this. Go to your channel and from there you can begin uploading videos. As of now, the video cap is 15 minutes.

Keep in mind the videos have to be vertical. Similar to how an IG Live or Facebook Live video is laid out. I suggest if you have some great lives you want to savor, download them on your computer and send them to yourself to upload.

Don’t forget that titles, tags, and thumbnails matter! It may seem tedious but you want your channel to look good and feel professional.

I’m personally excited for new Instagram feature and will fully take advantage of the war going on between Google and Facebook.

If you’re already on IGTV I would love to know your thoughts on it so far! Reply to this email and let me know.

XOXO

#BlkWomeninBiz: Tyler Townsend

Meet Tyler, a black woman in business striving to lead the way in the cannabis industry.

Tyler Townsend is a 26 years old Cincinnati Ohio native and mother of two. She is also the proud owner of Cincy Sweet Pot. Cincy Sweet Pot provides hemp and cbd infused edibles, oils, soaps and ingredients geared to improve the quality of life.

Tyler has been in the medical field as a lab technician and a phlebotomist for the past 6 years. In 2015, she realized she wanted to be her own boss, but she wanted to make sure that whatever she did, helped others.

She began reading and researching the different ways people use cannabis. When she discovered the different foods that can be made with cannabis, she felt it was perfect fit as she was already an avid cooker; so she began creating her own edibles!

One of the first steps she took to truly explore this new venture, was attending the Mortar Cincinnati Entrepreneur program in 2016. During that program she was able to make connections and learn how to start her own business. From there things seemed to take off!

After Tyler completed the program, she had all the tools and knowledge to turn her business into reality. She got her LLC, a lawyer, a vendors license and a social media page. Many people are unaware that medical Marijuana became legal in the state of Ohio in September of 2016, so at this point she was a step above the competition.

Once it was considered legal, she began traveling to California to meet entrepreneurs and business owners in the cannabis industry. She gained hands on experience and was able to create her own products.

Producing products became easy, but the negative connotation that surrounds cannabis created some hard moments. Tyler had to really educate her peers on the benefits and the components of cannabis. The more she educated others on cannabis, the more the negative connotations subsided.

One of her business goals is to be a WOSB (Women-Owned Small Business). The cannabis industry will be new to Ohio and she’s aiming to be one of the First Leading women in the Industry.

Tyler, thank you for taking the leap to become a leading woman in this new and vastly growing industry. Welcome to our tribe of #BlkWomeninBiz

Visit www.cincysweetpot.com to learn more about Tyler and her business!

What I’ve learned in 4 years as a business owner

Can you believe its been 4 years?! Here’s what I’ve learned.

I didn’t even realize it had been 4 years until LinkedIn reminded me! Now we’re at 4 years and 1 month and in the last few years my life has significantly changed. I graduated college, purchased my first home, become a mother, bought my first car, and not to mention the physical, mental, and emotionally toll that those things bring.

I have had some really low, lows. I’ve also had some successes. Most importantly, I’ve gained wisdom. Here’s a few things you should keep in mind as you grow your business while not losing yourself in the process.

Support is not a given.

You want to know something? Let’s keep it real. Your friends and family don’t believe in you….yet. In my first year or so I had people “support” – share a post here, a RT there. But majority were still skeptical of what I was trying to do. Some still are. Save yourself the disappointment by understanding that support is not a given. Just because you’re besties or related, doesn’t mean you automatically get the support. It’s a hard pill to swallow but you have to respect it. Focus on building and giving people a reason to follow suite.

Stop giving away your shit for free.

Seriously. I’ve had soooooooo (I really want to put a billion o’s but I don’t have enough time for that) many people take advantage of me because I started off giving them free stuff. I thought of it as a way to “build my portfolio” and “gain some experience.” When in reality, people would take advantage of the free and when it was time to pay up, they “no longer needed” my services. Even IF you’re doing free work, you damn sure better be getting something in return.

Routines are mad important. 

I have a fairly strict daily routine for myself that keeps me on track! If I shy away from the routine even just a little bit, I have to accept the fact that I’ll be lacking in other areas. Trust me, I am FAR from perfect. And, no, I do not always hit my daily or even weekly goals. However, at least having them set gives me a general idea of what I should be doing for my business everyday.

Get you a hobby, or two.

I cut cable because I realized I was wasting so much time ready to hit the bed at 8PM so I could lay up and watch every reality television drama you can think of. I mean all of it. Sure these shows are still great in my mind, I had to shift my focus and truly get a hobby.

When I decided to stop working out to lose weight, and start working out to feel great, fitness quickly became a hobby. I compete with my own best results, and I find new ways to challenge myself and test my limits.

Working out truly allows me to clear my mind and relieve stress. If you want to keep a level head in your business, I suggest if you don’t have a hobby (like me until recently) you should do some soul searching to find out what makes you happy – other than your work.

Keep it cute.

People are going to try you, and that’s perfectly fine. Once you decided to become a business owner, you began representing something bigger than you. For me, I hope to build my businesses and hand them down to my daughter one day. That is why it is important to behave professionally at all times. As much as my want to “pop off”, it’s important to keep it cute. You never know who is watching you!

Make your seat unique. 

It’s 2018. More than likely there’s somebody doing what you’re doing. Your job is not to focus on how you can be like them, you need to focus on how you can stand out while staying true to your brand. Once you create a niche for yourself, you’ll be able to be more strategic and you will be much happier!

Disconnect.

Lastly, I’ve learned that at least a few times a week I need to shut it down. No phone, no email, no laptop, nothing. I enjoy taking a step back and just being present. All of the “noise” will still be there when you plug back in.

Thank you to everyone who has been along for the ride! I look forward to seeing where we are at 5 years.

#BlkWomeninBiz: Sharima “Rima” Diaz

Reigning from St. Croix US Virgin Islands, Sharima “Rima” Diaz is a Certified Life Coach, wife, and mother. She is the Visionary behind She is Destined, offering Women’s Empowerment Networking and Consulting organization whose purpose is to Educate, Empower, and Enlighten Women Entrepreneurs and Women in Business.

Throughout this journey, it has been crucial for Rima to stay grounded in God. She heard a lot of “no’s” which initially discouraged her. She realized overtime that the no’s were just God’s way of telling her she was seeking guidance from the wrong person. She knew she needed to completely trust Him and seek His guidance only. The no’s quickly became “YES.” And although she may still receive a “no” every now and then, she knows it’s God ways of telling her, “not right now.”

Black Women in Business - Sharima Diaz

“Being a minority female business owner helps me to understand that within every struggle comes success. Not everyone will be there to assist us but the legacy that we are striving to leave behind is worth every struggle we endure.”

With a growing marketing of business coaches, Rima knows that her authenticity, transparency, and foundation in God ensures she will continue to reach great heights in her career. She has had many amazing accomplishments in her business, including her Chic Print selling out all 100 copies within two weeks of its soft launch – TWICE!

Rima’s advice for a woman wanting to pursue a similar career: just do it! She encourages us all to take the risk and never give up. “Use the fear as your fuel.”

Let’s completely welcome Rima into our tribe of #BlkWomeninBiz by visiting her website and following her on social media!

#BlkWomeninBiz: Leah Williams

Originally from Cheltenham, MD, Leah Williams made history when she graduated from Delaware State University (DSU) in 2015 as the first person to ever be awarded both the Presidential Academic Award for her 4.0 GPA all eight semesters, and the Presidential Leadership Award for her leadership throughout campus. Leah returned the following year to pursue her Masters of Business Administration degree, which she completed in just one year.

During her MBA, Leah was selected by the White House to serve as an HBCU All-Star, supporting President Obama’s Initiative to promote the excellence, innovation, and sustainability of HBCU’s. Leah represented DSU at the HBCU Conference where she had the opportunity of introducing Vice President Biden. Leah has also been featured on numerous communication platforms including AspireTV network and the The HBCU Nation Radio Show radio show.

During her time at DSU, she founded two organizations on campus, which are still active today, and served as a supplemental instructor for multiple classes, tutored many students, and mentored freshmen.

Outside of her many academic accomplishments, Leah plays nine instruments and was a dedicated member of the marching, concert, jazz, and pep bands. When available, Leah continues to provide assistance to the band program who still play some of her arrangements.

Leah has always had a business mindset and even created a student-run Christian Organization on the campus of Delaware State University. Alongside her best friend, they created F.O.R.C.E Ministry (Focusing On Renewing Christ-like Existence) in order to provide students with an opportunity to fellowship in Christ. The organization is continuing to grow and flourish on DSU’s campus today.

Leah’s accomplishments did not come easy. In 2015, one month into her MBA, Leah thought she was just sick, but ended up being diagnosed with Crohn’s disease. Her battle with this disease has been an extremely tough one but she strives to overcome it and be an inspiration to others.

Today, Leah is an employee of Northrop Grumman, an American global aerospace and defense technology company. She has received several company awards, and plans to continue to climb up the corporate ladder in her career, while also making an impact in her community.

Being a minority female in the aerospace defense industry holds a special meaning for Leah. She wants to represent herself and others who look like her, and show the world that race, background, and gender do not determine worth. It is the heart of a person that really makes you who you are.

Leah’s advice for other minority women considering joining the aerospace industry:

Go for it! Don’t hold back, dream big, be true to yourself , and strive to do everything with a spirit of excellence.

Leah has an impeccable work ethic and puts her all into everything she does. She is a humble, hardworking, and ambitious young professional working to leave her mark on the world.

Leah, thank you for continuing to push yourself to be an amazing representation of what a black woman in business looks like. It is because of women like you who push through adversity everyday that inspire others to keep working towards their dreams. Thank you for joining our tribe of #BlkWomeninBiz!

Do you know an amazing black woman in business climbing the corporate ladder? Send her information to info@tjecommunications.com.