It’s no secret that the 2016 election was influenced by the power of social media and advertising. Mark Zuckerburg and Facebook have been under fire since and as recently as last week, he continues to defend Facebook to Congress; despite Facebook employees continuously speaking out and further confirming Mark, along with top execs, were fully aware there were bots pushing “fake news” through paid advertisements.
Jack Dorsey took a big stance when he announced that Twitter will no longer allow political advertising on its platform across the globe. This includes political ads from candidates, current elected officials, and those pushing issues or candidates. Check out his Twitter thread below…
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵
— jack 🌍🌏🌎 (@jack) October 30, 2019
How will this shape social media forever?
This is going to open up doors for us to truly evaluate all social advertising; separate the real from the fake.
We’ve already seen this happen on Instagram where influencers are now required to make it clear when posts are paid ads. They’ve even added the “branded content” option where you connect the brands you’re working with and tag them on posts as partners.
We should expect this to go deeper than advertisements. Even deeper than making it clear you’re getting paid for a post.
How will we begin to handle influential social media users will vulnerable followers? Will they be held to a higher standard and required to go through a fact checking process for posts that seem to be encouraging their followers to take action? Who knows!
What should brands do with this information?
It is more important today than it has ever been to truly understand your brand voice. Who are you to the core? What does your business stand up for? What is the mission?
When you strip away advertising and algorithm, the only thing you have left is brand.
- Know who your target audience is.
- Understand your brand message.
- Focus on your tribe and the others will come.
Questions that I still want answers to…
- Will Facebook follow suit on this “no political ads” policy?
- If not, what is their game plan for 2020 elections?
- How will politicians truly drive reach on social media without the help of political advertisement?
- What are the potential ramifications to this policy? More bots? More hacking?
- How will be “fact check” social media posting on all platforms in the future?
What are your thoughts on this? Do you think Jack did the right thing? Comment and share below!