Make Your Seat Unique

I had a conversation with a friend recently about her business idea and she was feeling discouraged because there are so many people doing what she wants to do. I have seen other people have this same complaint.

“I can’t do ____ because _____ is already doing that!”

“I won’t succeed in ____ because there’s too many of those!”

Karl Benz created Mercedes-Benz in 1883, Henry Ford founded Ford in 1903, and Messrs Rolls and Royce came shortly after in 1906.

What if Toyota, Volkswagen, and Honda thought it was too late for them because three companies had already been established? See where I’m going with this?

There’s a seat for all of us at the table, you just have to determine what makes your seat unique. Here’s how to do it:

1. Who is your product for?
Sure, Ralph Lauren sells Sunglasses, and so does Oakley. It’s clear that their target audience is two very different people. Understand the WHO, so you can properly market the WHY!

2. Branding. BRANDING. Branding.
Yes, branding. If you don’t know by now, branding is EVERYTHING! Branding is the difference between something being high-fashion, and sold in your local Wal-Mart. Both can be equally great! However, you have to determine what image you want to put out into the world.

3. Get your marketing together!
The way you market your product, will determine who buys it. If you’re target audience are affluent persons, but you’re marketing is not on point, how can you expect those persons to purchase your product? From packaging, to product placement, and advertising, this all goes into what sets your brand apart from someone else’s.

Paint your seat gold, pink, or throw glitter on it! Whatever you do, make it unique and make it yours. There’s a sit at the table for all us to win!

Join my mailing list for full access to a Tonnisha’s Tip of the Tip!

Content Planning: Why & How

2018 is here and it’s time for you to get your content strategy revamped and ready for the new year. If you do not plan out your content, you’re not giving yourself the opportunity to truly measure your success.
As a one-woman shop, we have two major roles to play: we have to work IN the business and ON the business. Planning out your content will give you more time to focus on other major tasks that are going to take your business to the next level.

What exactly is content?

Content is king. It is everything you see from a business including videos, blogs, posts on social media, eCourses, etc.

How do I plan my content?

  1. You need to decide what type of content you want to circulate and how you plan to disseminate every piece of content you produce. For example, if you decide to create videos and you plan to post them on social media, you need to remember you will have to create the blog content in addition to your social media content.
  2. Next, you should think about frequency. How often do you plan to produce content? Too much content may cause people to ignore you if it’s not of quality, not enough content may cause people to forget you. Find your happy medium.
  3. Find the right tools and resources that work for you. From scheduling tools, to editing tools, do your research and find out what works best for your brand, and your budget. There are a lot of free tools out there to help you get started. Keep in mind as you grow, you may want to start to investing in some platforms that will make sure life easier.
  4. Keep track of how long it takes you to work on each piece of content. This will help you understand which projects need to take priority, and which you can hold off on. As your business grows, you may want to start delegating some of these tasks to employees or third parties if it is taking up too much of your time.
  5. If you’re a visual person like me, you should create a content calendar so that you can keep track of which content is going out, and which platforms they are going to. I use a simple Excel Document that is color-coded for each platform I use. Join my mailing list to get your free content calendar template.

To be completely transparent, I fully understand how hard it is to plan your content in advance and sometimes, I don’t. However, when I do, it is completely life changing for my business and allows me to be able to put my time towards other things.

Download my template and get started on planning out the remainder of January and the first few weeks of February.

Happy Planning!

New Year, New Goals, Time to Hustle

This past year has been life-changing for my business. I have grown my network, discovered new interests that I was able to incorporate into my overall strategy, and I have been able to look at my weaknesses and improve on them. Whether you’re an entrepreneur, or someone interested in climbing the corporate ladder, it’s time to move full speed ahead into 2018.

Here are 3 things I plan to do in 2018 and you should, too!

  1. Stop making excuses – We’re all guilty of it. “If your dreams don’t scare you, then they are probably not big enough.” Stop thinking you can’t accomplish things because your thoughts become reality.
  2. Plan content on a monthly basis – Last year there were moments when I didn’t plan content ahead of time and it was nerve-wracking! This year I’m vowing to plan my content on a monthly basis. Not only will this help me keep my sanity, but it will clear my head to be able to create even better events, webinars, and content.
  3. Celebrate my wins – It’s hard for me to celebrate my wins because I always feel like there was something I could have done better. This year I have promised myself that I am going to celebrate my successes, no matter how small they may seem.

What are your business goals for 2018? Comment below to share!

P.S. Here are some things I hope you left in 2017!

3 Things Creators Should Leave in 2017


Surprise! Respect the Hustle is growing and coming to a city near you! Follow Respect the Hustle on Instagram for upcoming events. New events will be announced soon!

Respect the Hustle

The Black Women in Business Series is also growing and I have some new amazing women to be featured in 2018! Catch up on past features and complete the form below to be featured yourself! Follow the Black Women in Business Series on Instagram.

Black Women in Business

 

3 Steps to Build Your Social Media Strategy

Just because you’re a one-woman shop, doesn’t mean you cannot achieve a social media presence that makes you look like you have an entire social team behind you. At the recent Respect the Hustle event, Kelsea Wiggins taught us the ins and out of the top social media platforms out there. I would recommend downloading her presentation so that you can decide on the right platform for you and your business.

Once you decide which platform works for you, it’s time to create a real social media strategy. Here are 3 steps to get started:

  1. Plan Content – You can use an excel sheet, word document, or even hand-written notes if you prefer. In your plan, decide how often you want to post (I would recommend 1-3 times per week), what days you want to post, and the purpose of each post. For example: If you’re a motivation speaker, maybe you will decide Monday is Motivational Monday, Wednesday is Wellness Wednesday, etc. By creating a formula for yourself, your audience will know what to expect and will begin to look forward to those posts. Note: This strategy can also be used for email marketing. 
  2. Measure Your Success – Before you can measure success, you must know what you want your return on investment to be. Honestly, social media is not going to significantly increase revenue for your business – unless you plan to spend money on advertising. However, it will increase brand awareness, connect you to prospects, and then you can turn those prospects into customers.
  3. Analyze and Tweak – So, what are you measuring? Impressions? Reach? Engagement? Followers? If you’re not hitting your benchmarks, it’s time for you to reevaluate your strategy and make changes. You should do this at the end of quarter.

Ready to build your strategy? You can use Kelsea’s presentation as a baseline to get started. Not sure you can do this on your own? You can always connect with me and I can either handle all your social media, or I can help you build your strategy.

Do you already have your social media strategy in place? Comment below and share what you’re doing in 2018!

3 Reasons Why You Have to Keep Hustlin’

Monday I hosted my first TJE event titled, Respect the Hustle. The purpose of the event was to bring like-minded women together for an evening of wine and networking. 100 women entrepreneurs registered for this event and nearly 60% of attendees showed up. I’m still trying to wrap my brain around that.

The responses I’ve received thus far have reminded me WHY I need to keep the hustle alive and here’s why you should too:

1. You don’t know who’s watching. While you’re looking in the mirror thinking of all the things you could have done better, there’s someone watching you who believes in you. They believe in your dream and your hustle and they want to see you win!

2. You got shit to do. And goals to reach! You might be closer than you think to the finish line. Sure, there are going to be rough times. That is what builds our character. But you have to push past them and stay resilient to reap the rewards.

3. I need you. Watching the women I’ve build connections to succeed makes me feel like I’m winning, too. I love celebrating your wins! I need you to keep hustlin’ because you motivate me to do the same.

We’re in this together, girl! I know it get hurts but when you want to give up, think about these three things and remind yourself why you started. If you need an accountability, let’s connect and keep each other motivated.

I look forward to seeing you at the next TJE event! Until then, keep hustlin’!

Check out some pictures from the first #RespecttheHustlepictures by Jen Lyttle.

Sponsors:

Wine on Highhttp://www.wineonhigh.com

Stella & Dot by Michelle Vroomhttp://www.stelladot.com/sites/MichelleVroom

Damsel in Defense by Trina D. Harrishttp://www.youdeservesafety.com

Fulciohttps://www.fulcio.life/

Dalisay is Pure – dalisayispure@gmail.com

Bonbons by Linda – bonbonsbylinda@gmail.com

Pure Romance by Tonnisha – pureromance.com/tonnishaenglish

Email marketing has the larger ROI than any other form of marketing. Register today for the first TJE webinar and learn how you can boost for business for nearly, free! Click here to learn more. 

3 Types of Emails Your Business Should Send

As we countdown to Using Email Marketing to Boost Your Business, I’ve had a lot of business owners ask me, “Is email marketing truly something my type of business should invest in?” My short answer: Yes.

If you check the stats from my previous post, you should completely understand the WHY. For those that are still unsure, put yourself in your consumers shoes as you continue to read.

  1. Welcome Email – The first email campaign you should send is a welcome email. This email should let the subscriber know the types of emails they will be receiving and the frequency. The true purpose of this email is to set the tone. When you do that from the beginning, subscribers will know what to expect and are more likely to open future emails.
  2. Newsletter – Many marketers make the mistake of only emailing subscribers when they are trying to sell or promote something. You should have at least one monthly touchpoint that encompasses things happening in the industry, in your business, or even in the community that is relevant.
  3. Follow Up – If you’ve had a recent event, webinar, or meeting with a prospective client, you should send a follow up email to attendees. This should include a recap of the event or conversation you’ve had, and your company information. You should also ask their permission to add them to your mailing list for future communication.

If you think about it, you probably receive these type of messages on a daily basis. That is why content is important. It is what keeps readers coming back. Register for Using Email Marketing to Boost Your Business to learn more about how you can take your brand to the next level.

Want to talk to me directly about how email marketing can help your business? Click here to schedule a one-on-one consultation.

Here’s Why Email Marketing Matters

Email marketing is a science that specialists and marketing pros work diligently to understand. Why? Because there are billions of people in the world and 85% of the population has at least one email address.

What could this mean for your business?

If you could create your personal algorithm for your business where you know exactly what to send, who to send to, and how frequently to send email campaigns, wouldn’t you? Especially if it meant increased revenue for your business?

Here are some other reasons why email marketing matters:

Want to learn how you can use email marketing to boost your business? Register for our webinar today. Click here to reserve your spot.

Here's Why Email Matters

Incorporating email marketing into your business plan is the perfect way to build brand awareness, increase customer retention, and revenue for your company. Join me on September 23rd for a special webinar about how to use email marketing to boost your business. Click here to reserve your spot today.

 

The harsh reality of owning a business 

We all want to be a Cinderella story. The business that booms with overnight success and millions of happy clientele. 

Throughout the years I have worked with many different people but they all have the same goal in mind: to be #1. Whether that means ranking #1 or being the best at wherever their craft may be. 

The harsh reality of owning a business is that it never works that way. But here’s what you can do in the meantime:

Be realistic

If you have a brand new website with a brand new domain, you will not rank #1 on Google tomorrow. It’s impossible. It’s great to set high standards for yourself but you should also set realistic goals.

Money can’t buy success

Sure money helps your business significantly, but throwing money at your problems won’t fix it. When facing an issue with your business, think about how you can restructure your goals versus how much money you can spare for a temporary fix.

Invest in yourself

No matter your industry, if you’re not constantly surrounding yourself with like minded people then you’re already losing. Don’t get too comfortable with your own knowledge. Join networking groups and organizations that relate to your business to expand your mind. 

Be patient

Remember, for most of us it won’t happen overnight. You have to keep your goals in mind and continue to work hard. 

As a business owner myself, I still struggle to accept that I will not be the #1 marketing agency for small and women owned businesses tomorrow. However, I understand that with hardwork, patience, and the willingness to invest in myself, there’s no telling where I will be years from now!