Here’s Why Tracking Your Time Matters

It’s easy to believe that since you’re working for yourself, or working from home, that you have to be on at all times. I am so guilty of staying up well past my bed time to finish work (or start work), complete a project, or read blogs or articles to gain new digital marketing insights.

Regardless of your reasoning for feeling like you need to work around the clock, I am here to tell you that is not true.

If you’re not currently tracking your time, here’s why you need to start as soon as possible…

Accepting (or Not Accepting) New Business Opportunities

When I first started my business 6 years old, I accepted every opportunity that came my way. I did not have a great vetting process to decide which opportunities were worthwhile, and which were not aligned with my business or business goals. After two years of this, I decided to get more serious about my prices, packages, and how many hours I wanted to spend on my business.

Today, I use project managements tools and time trackers that help me understand where I am putting my energy on a daily basis.

By understanding how much time is being spent on each client, I’ve been able to:

  1. Ensure I am being properly compensated for my time
  2. Decide if I have enough hours to bring in new clients

Better understanding of which services bring in the most revenue

Since tracking my time, I now know which of my services bring in the most revenue for my business on a monthly basis. With this information I am able to ensure I am marketing this service through all appropriate channels to bring in new business opportunities.

On the other hand, if this is a service I no longer want to offer, I know that I need to pivot my content strategy to avoid speaking to this service too much.

For your own business, take a look at your top products and services and see which items are in your top three. Once you have this list think about…

  1. How much time it takes to products these products or services?
  2. What is your net profit from this product or service?

**Net profit is the actual profit made on a business transaction, sale, etc., or during a specific period of business activity, after deducting all costs from gross receipts.

If the costs don’t add up, then you need to give your business a complete audit to reassess your goals and create a business strategy to meet them.

Need help with your business strategy? Book your 1-hr business strategy session today! Click here to book today.

Don’t Burn Yourself Out

I recognized I was doing the most when my three year old daughter begins to tell me I need stop working and “give [me] attention.” Talk about a reality check!” The whole point of me pushing for full time entrepreneurship was so that I could have more time with her, not make her feel neglected.

Some weeks I would work so much I would get physically ill from the lack of sleep I was getting.

This is NOT normal.

Whether you work in corporate or if you’re a full time entrepreneur, tracking your time is crucial to ensuring you do not burn yourself out. Decide how many hours you want to spend on projects, keep track of how much time you’re spending with clients, make time for your own business, and turn it off when it’s time to turn it off.

**I recently started turning my email and social media notifications off from 5pm to 9am – best decision of my life!

So, now you do understand why you should track your time? Give it a try this week and let me know how it works out!

 

How to Make the Most of Your Day When Working from Home

If you’ve never worked from home before, it is probably more difficult than you can imagine. Our homes are supposed to be our sanctuary, not a place to stress about work!

With the recent circumstances, many of us don’t have a choice but to ditch the office and create a productive work environment in the comfort of our homes.

Why is working from home difficult?

Many people have this false idea that people who work from home are just sitting in their pajamas all day and binging their favorite series. That is far from the truth.

Those us who have the privilege to work from home on a daily basis are aware of the distractions your home causes when work needs to be done. It’s hard to see the laundry that needs doing, or the dishes in the sink, and the dog giving you the sweetest eyes begging for a belly rub and NOT want to give all of these things your time. This is why I choose to pay a membership to a co-working space so I can set some of those boundaries.

Here’s how you can maximize your productivity while working from home…

Whether it’s your first time working from home, or if you’ve tried to in the past and felt like a failure, here are 5 tips to help you maximize your productivity while working from home.

  1. Do not work in bed! Sounds like a good time, but you’ll end up napping/scrolling IG.⠀
  2. Create a designated work space. If you don’t have an office, your kitchen table may work. ⠀
  3. Find a good podcast to tune into. This is much better than watching tv because it’s hard to NOT look at the screen while working. Podcasts are great and all you have to do is tune in!⠀
  4. Set work hours! Whether it’s 9-5 or 10-6, find a time that works for you but stick to it!⠀
  5. Create a to-do list. This will help you stay on task and be mindful of your productivity. ⠀

If you follow the above five steps, I promise you will be able to successfully make it through these next few weeks. If you’re a mompreneur, check out one of my recent #TonnishasTuesdayTip that discusses how to work from home with toddlers.

Do you have any other tips for working from home? Comment below and share!

3 Ways to Turn Your Passion into Content

I’ve posed the question many times and still can’t find the answer….why is content marketing so hard? 

What makes content so important?

  • Content is the QUEEN of digital marketing
  • It helps to build credibility
  • Gives customers another entry point to your website or store front

We know the landscape of social media is changing so we can no longer just rely on these platforms to attract new customers. We have to leverage our experience and expertise in other ways to take our brands and businesses to the next level.

So again, why is content marketing so hard? It is because you are overthinking it. Content marketing sounds like something that is more intricate than it really is.

If we break it down…

Content = your knowledge.

Marketing = the place you decide to distribute your content (social media, email marketing, whitepapers, videos, blogging, etc.).

Here are 3 ways to turn your passion into content:

  1. Keep it basic. The first thing you have to understand is that you have knowledge about your industry that the average person does not. This means that there is no need to go into too much detail over things your audience may never understand. Think about the surface level knowledge you can share with your audience and find ways to translate that information in layman’s terms.
  2. PLAN. You know how I feel about planning. That doesn’t change here. Pull your calendar out and begin thinking about the content pieces you want to put out into the world.
  3. Distribute in a way that makes you feel comfortable. If you enjoy writing, distribute your content through writing. If you’re not scared of video, press record on your phone and get your content out to the world that way. Where people fail at content marketing, is being afraid to just do it – this is partially because they are scared of how they will distribute. Yes, it is important to evolve and push your limits. However, in the beginning, I encourage you to do what makes you feel comfortable.

Ready to turn your passion into content? It’s time to get started!

Need help? Schedule a FREE 15-minute call – let’s connect!

 

Here’s your 2020 Business Checklist

It’s 2020 which is not only a new year, but a new decade! As we enter onto clean slate, it’s time to do things differently. Take a look at your 2020 business checklist to get your year, and your business, off to a great start.

  1. Review Business Tools – Are your current tools helping or hurting your business? Take a deep dive into the systems you’re using and determine what type of impact they are having on your bottom line. Is the ROI worth it? Are you able to obtain more business, more customers, or more sales with this tool? If the answer is no, then it is time to find new tools. **If a tool is not helping OR hurting, then you should still consider finding a new tool that can improve your business. We want to see consistent and steady growth vs remaining stagnant.
  2. Analyze Reports – From social media, to email marketing, and sales channels, making an effort to review your reports will give you a clear understanding of what is working, and what is not. At that point you’re able to create your 2020 strategy with the proper information to create a successful plan for your business.
  3. Content Planning – Decide the type of content you want to produce in 2020 and consider how much it will take you to produce. If you don’t have the skills or resources to execute your goals, then you need to consider outsourcing and allocate enough time to do so. Plus, we all know content planning is KEY to winning at life and business.
  4. Get Organized – Take your ideas from your mind or your journal and implement them into a real project management system that can hold yourself, and your teams accountable. There are plenty of free tools out there that can help you stay organized which will ultimately help you grow as a business owner.
  5. Find Your Tribe – We know how important it is to have a community who you can grow with and learn from. This is equally important in your personal and professional life. If you don’t already have a community, then take the time to find one! Start online and then move those digital relationships to real, in-person connections.

For more business tips, subscribe to Tonnisha’s Tip of the Month mailing list! Plus, check out 6 Ways to Keep Your Sanity in Entrepreneurship.