Here’s Why You Need Content Calendars

By now, you should know that I firmly believe content is the QUEEN and the key to all businesses.

Think about it…

  • Netflix has ENDLESS original content you can consume any time of day
  • If you have cable, you are probably super involved in the lives of more reality tv personalities than you can count
  • Close this browser and head over to YouTube and you will find multiple shows, movies, tutorials, and music than your brain can even handle
  • Social media is full of influencers giving us laughs, cries, and advice about life and business

Everyone is searching for the secret sauce when it’s been right in front of us this whole time. CONTENT!

Here’s why you need a content calendar:

  • Allows for strategic planning
  • Helps track past content
  • Can be used later to understand what’s working, and what is not in your strategy

When I’m talking content, I am NOT only talking about social media. This includes:

  • Social media
  • Email campaigns
  • Podcasts
  • Blogs
  • Videos
  • Whitepapers
  • Case studies

And seriously so much more…

The best part about planning content, is that it removes the anxiety that comes with knowing you have to put content out there. By having a plan, you can focus on other aspects of your business. 

If you never had a content calendar or don’t even know what it entails, it only takes 3 major steps.

1. Know the type of content you want to produce and how long it will take to produce.

2. Pick days/time that work best for your audience.

3. Find a scheduling platform that supports your needs.

Simple enough, right?

My goal for 2020 is to create more content! Join me by grabbing your $5 content calendar today. Click here.

Happy content calendar making!

Here’s your 2020 Business Checklist

It’s 2020 which is not only a new year, but a new decade! As we enter onto clean slate, it’s time to do things differently. Take a look at your 2020 business checklist to get your year, and your business, off to a great start.

  1. Review Business Tools – Are your current tools helping or hurting your business? Take a deep dive into the systems you’re using and determine what type of impact they are having on your bottom line. Is the ROI worth it? Are you able to obtain more business, more customers, or more sales with this tool? If the answer is no, then it is time to find new tools. **If a tool is not helping OR hurting, then you should still consider finding a new tool that can improve your business. We want to see consistent and steady growth vs remaining stagnant.
  2. Analyze Reports – From social media, to email marketing, and sales channels, making an effort to review your reports will give you a clear understanding of what is working, and what is not. At that point you’re able to create your 2020 strategy with the proper information to create a successful plan for your business.
  3. Content Planning – Decide the type of content you want to produce in 2020 and consider how much it will take you to produce. If you don’t have the skills or resources to execute your goals, then you need to consider outsourcing and allocate enough time to do so. Plus, we all know content planning is KEY to winning at life and business.
  4. Get Organized – Take your ideas from your mind or your journal and implement them into a real project management system that can hold yourself, and your teams accountable. There are plenty of free tools out there that can help you stay organized which will ultimately help you grow as a business owner.
  5. Find Your Tribe – We know how important it is to have a community who you can grow with and learn from. This is equally important in your personal and professional life. If you don’t already have a community, then take the time to find one! Start online and then move those digital relationships to real, in-person connections.

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Navigating Instagram without ‘Likes’

There has been so much chatter about Instagram removing likes from the platform and here are some things you should know.

1. You will still be able to see your likes AND the likes of others. You just have to take an extra step to get to them.

2. The way you navigate Instagram shouldn’t change.

This change comes from Instagram wanting to create “…a less pressurized environment where people feel comfortable expressing themselves.” 

While this change hasn’t been rolled out for all users, majority of us are slowly seeing the removal of likes. Here are 3 tips to navigate Instagram with this update (hint: you should already be doing this on every platform).

Utilize IGTV

Instagram TV is a great way to share BTS of your brand or business, and share your expertise in your field.

For example: every Tuesday I post a tip on Facebook Live, I then take that live and add it to my Instagram TV channel. This gives me the opportunity to share my insight into happenings within the industry, and give my advice on how to navigate your digital channels. This is called “content marketing” and IGTV is the perfect place to do this!

Create Instagram Stories

I personally receive more engagement on Instagram stories than actual posts. People are enjoying the story feature on Instagram so you should be using it!

The great thing about stories is that you don’t need to put too much effort into it. Simply taking a pic of the meeting you’re in, asking questions utilizing the “polls” or the “questions” feature, and posting a fun Boomerang would suffice.

Make your stories fun, informative, and engaging!

Imagery Matters

You have to invest in great images for your Instagram. Aesthetics are vital! No one wants to see a profile full of pixelated photos and bad graphics.

If photography and design are not your strong suit, find someone who has the skills to help you out.

Your posts should be professional, clean, and should truly be a representation of your brand.

Easy enough, right?

As you begin creating your next content strategy, try incorporating these ideas into your calendar. You are guaranteed to see growth in your brand or business!

Make Your Seat Unique

I had a conversation with a friend recently about her business idea and she was feeling discouraged because there are so many people doing what she wants to do. I have seen other people have this same complaint.

“I can’t do ____ because _____ is already doing that!”

“I won’t succeed in ____ because there’s too many of those!”

Karl Benz created Mercedes-Benz in 1883, Henry Ford founded Ford in 1903, and Messrs Rolls and Royce came shortly after in 1906.

What if Toyota, Volkswagen, and Honda thought it was too late for them because three companies had already been established? See where I’m going with this?

There’s a seat for all of us at the table, you just have to determine what makes your seat unique. Here’s how to do it:

1. Who is your product for?
Sure, Ralph Lauren sells Sunglasses, and so does Oakley. It’s clear that their target audience is two very different people. Understand the WHO, so you can properly market the WHY!

2. Branding. BRANDING. Branding.
Yes, branding. If you don’t know by now, branding is EVERYTHING! Branding is the difference between something being high-fashion, and sold in your local Wal-Mart. Both can be equally great! However, you have to determine what image you want to put out into the world.

3. Get your marketing together!
The way you market your product, will determine who buys it. If you’re target audience are affluent persons, but you’re marketing is not on point, how can you expect those persons to purchase your product? From packaging, to product placement, and advertising, this all goes into what sets your brand apart from someone else’s.

Paint your seat gold, pink, or throw glitter on it! Whatever you do, make it unique and make it yours. There’s a sit at the table for all us to win!

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Content Planning: Why & How

2018 is here and it’s time for you to get your content strategy revamped and ready for the new year. If you do not plan out your content, you’re not giving yourself the opportunity to truly measure your success.
As a one-woman shop, we have two major roles to play: we have to work IN the business and ON the business. Planning out your content will give you more time to focus on other major tasks that are going to take your business to the next level.

What exactly is content?

Content is king. It is everything you see from a business including videos, blogs, posts on social media, eCourses, etc.

How do I plan my content?

  1. You need to decide what type of content you want to circulate and how you plan to disseminate every piece of content you produce. For example, if you decide to create videos and you plan to post them on social media, you need to remember you will have to create the blog content in addition to your social media content.
  2. Next, you should think about frequency. How often do you plan to produce content? Too much content may cause people to ignore you if it’s not of quality, not enough content may cause people to forget you. Find your happy medium.
  3. Find the right tools and resources that work for you. From scheduling tools, to editing tools, do your research and find out what works best for your brand, and your budget. There are a lot of free tools out there to help you get started. Keep in mind as you grow, you may want to start to investing in some platforms that will make sure life easier.
  4. Keep track of how long it takes you to work on each piece of content. This will help you understand which projects need to take priority, and which you can hold off on. As your business grows, you may want to start delegating some of these tasks to employees or third parties if it is taking up too much of your time.
  5. If you’re a visual person like me, you should create a content calendar so that you can keep track of which content is going out, and which platforms they are going to. I use a simple Excel Document that is color-coded for each platform I use. Join my mailing list to get your free content calendar template.

To be completely transparent, I fully understand how hard it is to plan your content in advance and sometimes, I don’t. However, when I do, it is completely life changing for my business and allows me to be able to put my time towards other things.

Download my template and get started on planning out the remainder of January and the first few weeks of February.

Happy Planning!

3 Types of Emails Your Business Should Send

As we countdown to Using Email Marketing to Boost Your Business, I’ve had a lot of business owners ask me, “Is email marketing truly something my type of business should invest in?” My short answer: Yes.

If you check the stats from my previous post, you should completely understand the WHY. For those that are still unsure, put yourself in your consumers shoes as you continue to read.

  1. Welcome Email – The first email campaign you should send is a welcome email. This email should let the subscriber know the types of emails they will be receiving and the frequency. The true purpose of this email is to set the tone. When you do that from the beginning, subscribers will know what to expect and are more likely to open future emails.
  2. Newsletter – Many marketers make the mistake of only emailing subscribers when they are trying to sell or promote something. You should have at least one monthly touchpoint that encompasses things happening in the industry, in your business, or even in the community that is relevant.
  3. Follow Up – If you’ve had a recent event, webinar, or meeting with a prospective client, you should send a follow up email to attendees. This should include a recap of the event or conversation you’ve had, and your company information. You should also ask their permission to add them to your mailing list for future communication.

If you think about it, you probably receive these type of messages on a daily basis. That is why content is important. It is what keeps readers coming back. Register for Using Email Marketing to Boost Your Business to learn more about how you can take your brand to the next level.

Want to talk to me directly about how email marketing can help your business? Click here to schedule a one-on-one consultation.

Map out the journey with email marketing

When one audience member asked the panel, “If you could only utilize ONE marketing platform for the rest of your life, what would it be?” Mike Whaling, Founder of 30 Lines interjected and answered with “email.”

Email marketing is the one channel that remains fairly consistent in how it works, and what you can expect from it. Yet, so many companies fail to utilize this platform as efficiently as they could.

A common theme at Content is King hosted by the Columbus Chamber of Commerce was the art of storytelling is imperative when it comes to content marketing.

Bob LeBoeuf, General Manager at Propel Marketing and Dispatch Media Group said it best with, “Savvy marketing is understanding the journey to purchase and putting messages in between.”

In other words, to get customers to purchase your product you need to understand your audience and create content to get them to the point of purchase.

So how do you map out the journey using email marketing?

Study and understand the behavior flow of your audience and create targeted messages to get to the point of purchase. There are tools, like Google Analytics, that you can utilize to review your analytics and begin this purchase.

Email marketing platforms like MailChimp allow you to set up automation emails – or as some call it, drip campaigns. These type of campaigns send automated messages to subscribers based off where they are in the point of purchase process.

As with any marketing platform, creating quality content and getting your messages to the right people is the first rule of thumb in content marketing.

At TJE Communications, a major focus is understanding the intended audience and creating unforgettable messages. Email me today at tje@tjecommunications.com to learn more about how you can map out your point of purchase journey.