Why You Need to Know Your Target Audience

Can we agree that wasting money is not fun? If you don’t know who your target audience is, that is exactly what you’re doing; wasting money.

There are so many reasons why having a clear understanding of your ideal customer is important. Here are my top 3 reasons that have personally impacted my business.

  1. Attract the right clients – I started by business in 2014 without a clear vision into the services I would offer or who I would offer them to. Once I was able to nail down my offerings, I was able to create a strategy to bring in the right clientele.
  2. Offer the right products and services – When you know who your audience is, you understand what your customer needs. Which is amazing because you’ll know exactly what to offer them! In the beginning I had WAY too many offerings which can be confusing for a customer. Sliming down my offerings and creating sub-categories on an as needed basis has been extremely beneficial for my business.
  3. Intentional marketing – Once you know the customer, you probably know where to find them! This has helped me to be intentional in all of my marketing efforts online and offline. Which has allowed me to make a profit and go into my business full time.

I’m currently in the process of identifying new potential clients and I’m excited to hit my next ‘aha’ moment. If you feel like you’re hitting a brick-wall in your business, it may be time to re-identify your target audience.

Join me for an interactive webinar to learn how to truly understand your customer. Take advantage of the webinar + consult ticket to get the webinar for FREE and a 30-minute business consultation where we can talk more in depth about your business goals.

3 Simple Ways to Increase Customer Retention

So many times businesses experience dealings with one time buyers and wonder why they never come back. As I’ve said before, if you want loyal consumers, you have to acknowledge them and make them feel a part of the brand.

Recently I purchased a crew neck from Pockets Are Everything by Kay Dupree and received a hand-written personalized thank you note. This was shocking to me because I have never experienced this before but I will definitely make another purchase because of it.

As a small business, customer retention should be a vital part of your business plan. Without customers, our businesses will fall flat.

Here are three simple ways to increase customer retention:

  1. Send a ‘thank you’ note: As I mentioned, a ‘thank you’ note can go a long way. Sure this may take a little extra time but the result could be great for your business and not only produce a returning customer, but even a referral.
  2. Follow-up: After the order comes through and you ship it off, do you ever think about it again? Probably not! After about a week or so, personally reach out to the customer by phone and make sure they are satisfied with their purchase. This is a great opportunity for you to get to know what your customer’s like and get feedback or a review.
  3. Acknowledge them on social media: Sure it may be a little hard to shout out every person that purchases from your business. But how difficult would it be to do a customer of the week on your social platforms? Simple showcase a customer with their purchase and give them a shout out. This too can turn into referrals as the customer is bound to share your post.

These three simple things are a great business practice moving forward to increase customer retention. Taking a little extra time to acknowledge your consumers can go a long way.

Know any other ways to build customer retention? Comment below.