Meet Ibriz M; a senior studying Political Science and Community Development at Howard University. Reigning from Philly, Ibriz was raised by her great-grandmother and mother who are both cosmetologist and beauty salon owners. Needless to say, being an entrepreneur runs through her veins.
Growing up she was always encouraged to pursue her dreams rather than take on your average 9-5. She knew from an early age that she was going to be her own boss. When she was around 7 years old, she and her cousin began making jewelry out of beads and plastic cord. This was only one of her first business ideas.
Her current hustle is her makeup line; Dipped Cosmetics. Many black women can relate to the woes of trying to find your perfect foundation shade. Ibriz saw this as she began learning more about makeup through YouTube. She created Dipped Cosmetics to bridge the gap in makeup for enthusiasts of color.
Previewed this on Instagram last year! Thinking it’s the perfect time to release it 🤔 pic.twitter.com/DpFNrW2f0l
— Dipped Cosmetics (@DippedCosmetics) September 12, 2017
How did she do it?
She dedicated an entire summer to researching the cosmetic industry, manufacturers, and other successful companies. She worked tirelessly all day and night working on logos, coming up with new business ideas, and planning her launch. She committed herself to creating her brand and in the end, she made her dream a reality.
While that may sound simple enough, Ibriz had to make many sacrifices to build her business.
#TBT @1poeticdrugs wearing our 100% mink lashes. Lash styles are only $8 right now but quantities are limited. Shop now ✨ pic.twitter.com/3j2ycWHsNy
— Dipped Cosmetics (@DippedCosmetics) September 7, 2017
“The money that I used to start my business was supposed to buy my first car. I had to give my dad an entire business plan in order to convince him to let me invest the money in buying mink lashes rather than a car.”
To this day, gaining support from family and others alike has been one of the most challenging aspects of her business. When you dedicate your life to your business, there are some days you want to ask yourself, “is this even worth it?”
“I had a few great friends who held it down and supported me from the very beginning without me having to ask but there were more people that I love that never supported my brand but would call me from the Sephora store asking what I suggest they get.”
Overtime Ibriz has learned a lot about herself, and the harsh reality of being a black woman in business.
“Starting my brand really helped me realize that everyone won’t always be happy for you or eager to support you but as long as you stay true to your vision, your dedication will pay off.”
After a while Ibriz didn’t even have time to acknowledge the non-supporters because she was too busy sending packages out to complete strangers from all over the country. She is inspired by black women who have paved the way in the industry such as Blac Chyna with her Lashed brand.
“It’s empowering to be a part of a collection of independent women who are grinding to make their dreams a reality.”
One piece of advice Ibriz would give to other women wanting to start their own cosmetic line? Commitment. You have to be prepared to make the sacrifice to begin to be recognized amongst the big-name brands. If you’re ready to put it all on the line, then go for it!
Ibriz, thank you for being amongst this tribe of black women in business. Your drive and dedication is inspiring to me and all the women who will follow your lead. Never stop, never give up. WE need you!