3 Things to Consider When Starting Email Marketing

I love email marketing! However, I understand that it can seem intimidating. Especially if it’s something you’ve never done before.

Email marketing can be fundamental to the growth of your business. It has one of the largest ROIs (for every $1 spent, the average return on investment is $36) and gives you a direct line to your consumers.

Here are some other email marketing statistics you should know:

  1. Over 300 billion emails are sent in a day.
  2. 60% of consumers have made a purchase as the result of an email campaign they’ve received.
  3. 61% of consumers enjoy receiving promotional emails weekly.

Statistics via Constant Contact — click here to read more.

As you get started with sending your own emails for your brand or business, take these things into consideration:

📌 Email Platform
While all platforms have the same goal. They are not all built the same. Choose a platform that is compatible with other marketing tools you’re using and a platform that is easy to navigate.

📌 Signup Form
Think of your signup form as your first impression with potential subscribers. Give them some insight into what type of emails they can expect from you.

📌 Email Goals
Are you looking to build brand awareness or sell more products? Set this goal BEFORE you get started. This will make it easier for you to create a strategy.

Want to chat more about email marketing? Click here to schedule a 15-minute call with me!

5 Ways to Work On Your Business

COVID-19 has impacted so many of us in different ways. We cannot control the current climate, but we can control how we respond. 

Before you ask, no, it will not be easy. If you remember my new mantra, I’ve told you that entrepreneurship is not sexy and I mean that. But I mean it x100 during this pandemic. 

What we’re not going to do, is let COVID think it can steal our visions we have for our businesses. I hope you don’t take this as me being insensitive to what you’re going through. If you’re having a hard time, I want you to know that I am seriously here for you. My goal in all of this is to help other business owners and aspiring entrepreneurs thrive on their journey.

Here are 5 ways you can work on your business during these times…

1. Create designated time for YOUR brand

When I made the decision to go into full-time entrepreneurship, I decided immediately that working 9-5 was not for me. I wanted to create a life that allowed me to be best mom and woman I can possibly be. So, I decided I would work 35 hours per week for clients, and those last 5 hours would be spent working on ME and/or MY business. 

I use a tool called Toggl (it’s free check it out) to manage my time and this allows me to hold myself accountable when it comes to working on my business. If you’re one of those people who claim they don’t have the time, that is not true. The time is there, you just have to demand it for yourself.

2. Work on your content strategy

You know I love me some content marketing! I want you to love it for yourself, too. This is the ultimate way to establish yourself as the industry expert in your field and to position yourself as the go-to person for all things <insert whatever it is that you do>.

Do you know how many times I’ve been called “the email girl” or “the content lady”? More times than I can count! That is because I have put myself in position through these emails, posts on social media, live videos, and speaking engagements to be seen as the go-to person when you want to know more about digital. You can do the same for yourself! 

3. Build your tribe

We’ve talked about the importance of having a tribe a few times in these emails. If you don’t believe I practice what I preach, take a look at the lineup for #RTHCon20! I’m blessed to have such a powerful network of business owners. 

How did I meet such amazing people you may ask? Networking! Putting myself out there. Sparking conversations. Attending other people’s event. Them attending mine. Fostering real relationships. 

Building your tribe is NOT a one way street. It’s going to take work on both sides. Put yourself out there and get to work building your community of bosses!

4. Know your numbers

I have some past traumas that have led me to be very afraid of money. I don’t like thinking about it, but I do all the time and it makes me nervous. Since working with Touche Financial Solutions, I have felt more at ease because I know my numbers. I have a clear understanding of how much money my business needs to make in order to thrive. By knowing this number, it helps me make the right business decisions to continue to grow TJE

Spend some time doing a deep dive into your business and personal expenses, and find ways to improve in both of these areas. I’m no expertise in this area. However, I can tell you that doing this has helped me grow tremendously. I highly recommend you reach out to Sierra Thomas of Touche Financial Solutions ASAP!

5. Better tools = better business

Having the right business tools in place is truly amazing. I wish I could explain the feeling of knowing that your business is running properly even when you’re sleeping. 

What are considered business tools? Social media schedulers, email platforms, project management tools, your CRM, etc. I need you to review these tools to make sure they are helping your grow your business. I wrote about this at the beginning of the year, check it out

Spend time going through every tool you are using and make some decisions sooner than later. One recent decision I’ve made is to move 6 years work of email marketing into a brand new platform. This task is not easy (still working on it) but it is necessary if I want to continue to grow my business. 

Now that you have 5 different ways to work on your business, it is time to do the work! If you want to chat, I’m here! Schedule a call today. Click here.

Here’s Why You Need Content Calendars

By now, you should know that I firmly believe content is the QUEEN and the key to all businesses.

Think about it…

  • Netflix has ENDLESS original content you can consume any time of day
  • If you have cable, you are probably super involved in the lives of more reality tv personalities than you can count
  • Close this browser and head over to YouTube and you will find multiple shows, movies, tutorials, and music than your brain can even handle
  • Social media is full of influencers giving us laughs, cries, and advice about life and business

Everyone is searching for the secret sauce when it’s been right in front of us this whole time. CONTENT!

Here’s why you need a content calendar:

  • Allows for strategic planning
  • Helps track past content
  • Can be used later to understand what’s working, and what is not in your strategy

When I’m talking content, I am NOT only talking about social media. This includes:

  • Social media
  • Email campaigns
  • Podcasts
  • Blogs
  • Videos
  • Whitepapers
  • Case studies

And seriously so much more…

The best part about planning content, is that it removes the anxiety that comes with knowing you have to put content out there. By having a plan, you can focus on other aspects of your business. 

If you never had a content calendar or don’t even know what it entails, it only takes 3 major steps.

1. Know the type of content you want to produce and how long it will take to produce.

2. Pick days/time that work best for your audience.

3. Find a scheduling platform that supports your needs.

Simple enough, right?

My goal for 2020 is to create more content! Join me by grabbing your $5 content calendar today. Click here.

Happy content calendar making!

3 Types of Emails Your Business Should Send

As we countdown to Using Email Marketing to Boost Your Business, I’ve had a lot of business owners ask me, “Is email marketing truly something my type of business should invest in?” My short answer: Yes.

If you check the stats from my previous post, you should completely understand the WHY. For those that are still unsure, put yourself in your consumers shoes as you continue to read.

  1. Welcome Email – The first email campaign you should send is a welcome email. This email should let the subscriber know the types of emails they will be receiving and the frequency. The true purpose of this email is to set the tone. When you do that from the beginning, subscribers will know what to expect and are more likely to open future emails.
  2. Newsletter – Many marketers make the mistake of only emailing subscribers when they are trying to sell or promote something. You should have at least one monthly touchpoint that encompasses things happening in the industry, in your business, or even in the community that is relevant.
  3. Follow Up – If you’ve had a recent event, webinar, or meeting with a prospective client, you should send a follow up email to attendees. This should include a recap of the event or conversation you’ve had, and your company information. You should also ask their permission to add them to your mailing list for future communication.

If you think about it, you probably receive these type of messages on a daily basis. That is why content is important. It is what keeps readers coming back. Register for Using Email Marketing to Boost Your Business to learn more about how you can take your brand to the next level.

Want to talk to me directly about how email marketing can help your business? Click here to schedule a one-on-one consultation.

Here’s Why Email Marketing Matters

Email marketing is a science that specialists and marketing pros work diligently to understand. Why? Because there are billions of people in the world and 85% of the population has at least one email address.

What could this mean for your business?

If you could create your personal algorithm for your business where you know exactly what to send, who to send to, and how frequently to send email campaigns, wouldn’t you? Especially if it meant increased revenue for your business?

Here are some other reasons why email marketing matters:

Want to learn how you can use email marketing to boost your business? Register for our webinar today. Click here to reserve your spot.

Here's Why Email Matters

Incorporating email marketing into your business plan is the perfect way to build brand awareness, increase customer retention, and revenue for your company. Join me on September 23rd for a special webinar about how to use email marketing to boost your business. Click here to reserve your spot today.


Map out the journey with email marketing

When one audience member asked the panel, “If you could only utilize ONE marketing platform for the rest of your life, what would it be?” Mike Whaling, Founder of 30 Lines interjected and answered with “email.”

Email marketing is the one channel that remains fairly consistent in how it works, and what you can expect from it. Yet, so many companies fail to utilize this platform as efficiently as they could.

A common theme at Content is King hosted by the Columbus Chamber of Commerce was the art of storytelling is imperative when it comes to content marketing.

Bob LeBoeuf, General Manager at Propel Marketing and Dispatch Media Group said it best with, “Savvy marketing is understanding the journey to purchase and putting messages in between.”

In other words, to get customers to purchase your product you need to understand your audience and create content to get them to the point of purchase.

So how do you map out the journey using email marketing?

Study and understand the behavior flow of your audience and create targeted messages to get to the point of purchase. There are tools, like Google Analytics, that you can utilize to review your analytics and begin this purchase.

Email marketing platforms like MailChimp allow you to set up automation emails – or as some call it, drip campaigns. These type of campaigns send automated messages to subscribers based off where they are in the point of purchase process.

As with any marketing platform, creating quality content and getting your messages to the right people is the first rule of thumb in content marketing.

At TJE Communications, a major focus is understanding the intended audience and creating unforgettable messages. Email me today at tje@tjecommunications.com to learn more about how you can map out your point of purchase journey.

Easy Ways to Grow Your Email List

One by one, you’ve probably built up a sizable email list. You probably started organically—capturing emails from orders, for example, or even through registrations on your website.

But now that you’ve got that list, what do you do with it and how do you make it richer and more productive? Growing it through thoughtful strategies is one way.

One method may not have occurred to you: social ads. What makes these so fruitful is that they’re a great way to capture people who probably already have an affinity for your company, product, or service. Plus, Facebook has services built into its structure to make this easy to do.

And when building an email subscription base, more turns out to be more. You need more ways for people to enter their email address—landing page, newsletters, downloads, whatever it takes.

Speaking of downloads, turns out offering free incentives—say, a coupon or an e-book—are also great ways to get people to share an email with you. You can also ask their opinion of your company, product, or service, and use that strategy to capture yet even more emails.

Want more ideas for a better email subscription base? Use this graphic to get started.

Easy Ways to Quickly Grow Your Email Subscriber Base

How to obtain and keep a good list

Other than having quality content, having a quality email distribution list is one of the most important aspects of any email marketing campaign strategy. Your email list will impact who opens your emails, if anyone, and the integrity of your business.

Active clients
Active clients should be the first people you add to your email distribution list. If you have someone who often likes, comments, or shares your post on social media, it is likely they will read and engage with your email campaigns.

Keep list current and up-to-date
Your email list should always remain current. If you write new policies, keep note of this and at the end of every month, add these people to your distribution list. Since they are new to your agency, they will be most likely to open and engage with your emails.

Keep it clean
Just as you should add new customers, you need to remove clients you no longer work with. Not only does this avoid these people marking you as spam, it can increase your engagement and open percentage by removing people who are ignoring your emails.

Segment lists
A list segmented into different policies such as personal lines and commercial, allows you send targeted messages to a specific group of people. You can go even further and create a list of home insurance policy holders who don’t have auto insurance and create cross sell campaigns.

Things to avoid:

  • Buying email list: These people don’t know you and more than likely don’t care to.
  • Prospect list: Before you blast out an email campaign to a list of prospects, be sure these people know who you are and are aware you will be sending emails. This list should also be current and have legitimate email addresses.
  • Over selling to current clients: While it is great to have your list segmented so you can cross sell to current clients. Be mindful of how often you are sending cross sell campaigns. Overselling to your current book of business could cause them to ignore or unsubscribe from your mailing list.

4 Factors That Impact Your Email Strategy

Whether you’re experienced in email marketing or just starting out, you should be continuously revisiting your email marketing strategy to find ways to improve.

Over time I have found that there are 4 factors that will always impact your strategy and should be considered as best practices.

1. Segment Lists
Your email distribution lists should always be segmented or broken down into relevant groups. What I find most common and effective for insurance agencies is to break down the lists by policy (personal, commercial, and farm). You can go even further by creating a list for home insurance policy holders without auto insurance to increase cross-sell campaigns.

Why do I need to segment my lists?
This helps create targeted campaigns that are relevant to those specific groups. In turn, customers will find your emails valuable and will more than likely open them in the future.

2. Perfect Send Times
MailChimp will provide you with reports for every campaign you send. Take advantage of this by paying attention to the time subscribers tend to open your emails. If you notice most subscribers read your campaigns in the morning, then you should be sending your campaigns at the beginning of the day versus the end.

How can I figure out my best send time?
Work with your strategist to review your reports thoroughly to find your best send time. You could run a test by utilizing MailChimp’s A/B Testing option. This will let you send to the same email to one list at two different times. From there, you can find what works best for your subscribers.

3. Effective Subject Lines
Your subject line and preheader text are the most important part of your email strategy because they are the first thing subscribers see. You need to make sure your subject line is short, sweet, and relevant to the email.

What type of subject lines are most effective?
Again, short, sweet, and relevant are the big three when it comes to subject lines. You can also utilize emoji’s and hashtags if you see fit and only if they make sense. The A/B Testing option is a good way to test subject lines on your audience.

4. Quality Content
The content is the meat of your email strategy and the retention piece. This will be the determining factor on whether subscribers open your emails in the future. The content should be relevant, relatable, and easy to read.

How do I know if my content is relevant?
Engage with your customers and ask them what type of information they would like to learn more about. You could run a poll on twitter or pose a question on your Facebook page.

** Bonus: 55% of email subscribers open emails on their mobile device. It is important to make sure your emails are compatible and appealing on mobile devices. You can do this with the preview mode on MailChimp.