3 Types of Emails Your Business Should Send

As we countdown to Using Email Marketing to Boost Your Business, I’ve had a lot of business owners ask me, “Is email marketing truly something my type of business should invest in?” My short answer: Yes.

If you check the stats from my previous post, you should completely understand the WHY. For those that are still unsure, put yourself in your consumers shoes as you continue to read.

  1. Welcome Email – The first email campaign you should send is a welcome email. This email should let the subscriber know the types of emails they will be receiving and the frequency. The true purpose of this email is to set the tone. When you do that from the beginning, subscribers will know what to expect and are more likely to open future emails.
  2. Newsletter – Many marketers make the mistake of only emailing subscribers when they are trying to sell or promote something. You should have at least one monthly touchpoint that encompasses things happening in the industry, in your business, or even in the community that is relevant.
  3. Follow Up – If you’ve had a recent event, webinar, or meeting with a prospective client, you should send a follow up email to attendees. This should include a recap of the event or conversation you’ve had, and your company information. You should also ask their permission to add them to your mailing list for future communication.

If you think about it, you probably receive these type of messages on a daily basis. That is why content is important. It is what keeps readers coming back. Register for Using Email Marketing to Boost Your Business to learn more about how you can take your brand to the next level.

Want to talk to me directly about how email marketing can help your business? Click here to schedule a one-on-one consultation.

The bright side of mass unsubscribe services

There are so many new mass unsubscribe services on the rise that seem to be causing some concerns within the email marketing industry. Yes, it is true that there are a lot of cons to these services. However, where there are cons, there is always a bright side.

Quality Content

Mass unsubscribe services should light a fire in you to make you want to create quality content. If you are producing quality information in every email campaign, you should not be worried about mass unsubscribe services impacting your email strategy.

Relevance

Who cares if these apps cause multiple people to unsubscribe from your list if those people have no relevance within your strategy? Take this time to re-identify who your target audience is by asking yourself the following questions:

1. Who would benefit most from my email campaign?

2. What type of information does my target audience want to see?

3. How can I create quality content that is relevant to my target audience?

Restructure Strategy

Maybe your email strategy is completely outdated. Maybe you have tons of broken links within your campaigns. Take this time to restructure your strategy to enhance your chances of engagement. Content matters but so do aesthetics and functionality.

As these mass unsubscribe services begin to surface, don’t use them as a cop out as to why your email campaigns aren’t receiving the type of engagement you’ve hoped for. Instead look on the bright side!

Take this opportunity to produce quality content that is relevant to your audience, and reconstruct your email marketing strategy to ensure it is up to date.

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