6 Ways to Keep Your Sanity in Entrepreneurship

I’ve been in the entrepreneur world for a little over 6 months now and there is SO much no one told me. For those who are thinking of going full time soon, take some of this rookie advice and prepare for your new life.

1. Surround Yourself with Positivity

Thankfully for me, my family and friends have remained positive and supportive since I made my decision. I partially think it’s because I had been speaking about going full time for over a year now so they were mentally prepared for the day I finally quit.

2. Save Business Woes for Other Entrepreneurs

While having supportive family and friends are great, try to save your business woes for your business friends if possible. When things aren’t going as planned, sometimes your family’s first reaction may be for you to pick up a part-time job, or consider going back to work. However, a business owner will tell you to stick it out or provide you with tools or tactics to grow your business. If being an entrepreneur is truly what you want, you have to tune out the noise.

3. Invest in Tools to Make Your Life Easier

At some point you may outgrow your current systems and need to invest in tools to make your life easier. From task management, time trackers, to social media management tools — you have to be willing to invest in your growth.

4. Don’t Stay Married to Current Tools

I’ve been in business for 5 years and as I’ve grown, I’ve had to move systems and platforms. I’m not using the same task management tool or social media management tool I started with. I am also in the market for a new e-commerce and email marketing tool. If your current systems can’t grow with you, let them go!

5. Find ways to destress

As much as I love the HUSTLE, I understand the need for rest. For me, I enjoy meditation, going to church with my family and friends, and working out. If you have a hard time recognizing when you need to destress, get yourself an accountability partner! At times, I have good friends who remind me when I need to relax. Overtime, you’ll be able to recognize when your anxiety is high and you’ll be able to keep yourself in check.

6. You’re not alone

All entrepreneurs are stressed, anxious, and feeling like there’s still so much more work to do. You’re not alone! Find your tribe and surround yourself with people who can relate to the hustle.

I hope you found these tips helpful! Did I miss anything? Comment below!

Why You Need to Know Your Target Audience

Can we agree that wasting money is not fun? If you don’t know who your target audience is, that is exactly what you’re doing; wasting money.

There are so many reasons why having a clear understanding of your ideal customer is important. Here are my top 3 reasons that have personally impacted my business.

  1. Attract the right clients – I started by business in 2014 without a clear vision into the services I would offer or who I would offer them to. Once I was able to nail down my offerings, I was able to create a strategy to bring in the right clientele.
  2. Offer the right products and services – When you know who your audience is, you understand what your customer needs. Which is amazing because you’ll know exactly what to offer them! In the beginning I had WAY too many offerings which can be confusing for a customer. Sliming down my offerings and creating sub-categories on an as needed basis has been extremely beneficial for my business.
  3. Intentional marketing – Once you know the customer, you probably know where to find them! This has helped me to be intentional in all of my marketing efforts online and offline. Which has allowed me to make a profit and go into my business full time.

I’m currently in the process of identifying new potential clients and I’m excited to hit my next ‘aha’ moment. If you feel like you’re hitting a brick-wall in your business, it may be time to re-identify your target audience.

Join me for an interactive webinar to learn how to truly understand your customer. Take advantage of the webinar + consult ticket to get the webinar for FREE and a 30-minute business consultation where we can talk more in depth about your business goals.

Shoot Your Shot

So much has changed in my life over the last month. One big win I’ve had is securing my conference keynote speaker, Dawn W. Dickson!

Dawn is a trailblazer in the tech community and has been featured in many publications including Black EnterpriseForbes, and most recently, The Breakfast Club.

When I first had the idea for a conference my mindset was “go big or just forget about it.” I’m a risk taker and I knew if I wanted this to work, I had to solidify a big speaker.

This brings to my tip this month: shoot your shot.

If you really want to reach your greatest potential, you have to fearlessly chase your goals. You cannot be scared to go after that big speaker or big sponsor.

With that being said, it’s also important that you have your sh*t together, too.

Before you go sliding in the DM’s of every business owner you know, make sure to ask yourself these few questions:

1. Is my branding on point?
If a big sponsor/speaker saw your website and social media, would they feel comfortable letting you use their likeness to promote an event?

2. Do I have the budget?
We all want to secure that big speaker or that dream venue. But be honest with yourself about your budget and how much your return on investment will be.

3. Do I have any typos in my proposal?
Believe it or not, having a type in your proposal can cause someone to not want to work with you.

4. Is my elevator speech prepared?
Get to the point. Avoid sending a lengthy email or message. Simply give your pitch in a few sentences and request a meeting/conversation that will allow you to go into more details.

Have you ever shot your shot at a potential sponsor or speaker for an event? What did you learn from the experience? Send an email to info@tjecommunications.com to share your story!

XOXO

#BlkWomeninBiz: Kay Dupree

Born and raised in the Bronx, by 9 years old, Kay Dupree knew that being a fashion designer was her calling. She grew up around fashionable family members and would often sketch what they were wearing and create her own Barbie clothes.

Kay was destined to become an entrepreneur – it runs through her veins. Her dad owned a construction business for over 30 years. Watching her father run his own company made her realize that being a businesswoman was her calling.

She attended the Art Institute of NYC and graduated with a degree in fashion design in 2006. Every time she went shopping, she knew something was missing. She knew that there were other women out there who felt the same way. That is when she realized that she needed to start her own line of clothing.

Her first business idea was an urban chic fashion line which would include bomber jackets, joggers, and denim on denim everything. Some of her first designs were the “Adore My Curves” and “Heart Soul & Curves” tees.

Kay Dupree is bringing the classic, yet chic and bold flavor that the plus size industry is missing. Many companies try to make a garment bigger and call it “plus size” – but is it really? A true plus size designer, like Kay, designs full pieces for plus size women. She puts her heart and soul into her creations and you can feel it with every stitch. Who better to design for plus size woman, than a plus size woman understands the frustrations of going shopping? She simply decided not to run from her purpose.

There is a lot of challenging work, trials, and tribulations that go into starting a brand like Kay did. There is also a lot of prejudice when it comes to being an indie designer. Most manufacturers charge double the price because she is creating plus size clothing. They prefer smaller sizes because it takes less time and fabric to create. As a result, customers have to pay more – which is not fair. Since the clothes weigh more, she has to pay more to ship to her customers. As an independent company, she is charged extra for nearly every aspect of the process.

One thing Kay has learned during these harsh realities, is that there is nothing else she would rather be doing.

“I overcome these moments by reminding myself to stay in my lane. My moment will come when it’s supposed to and I can’t rush it.”

As a minority, female business owner, adversity is everywhere, but Kay is resilient. Black women in business are breaking barriers and are by the most successful group of entrepreneurs stepping out, pushing fear to the left and following the dream.

One piece of advice Kay has for anyone looking to start their own line – research…and lots of RESEARCH. This business is not for the faint of heart.

“Know your customer and understand them fully. Don’t worry about what anyone else is doing. Stay in your lane and focus on your business.”

Kay, as a fellow black woman in business, I commend you for your dedication to this process. It is because of woman like you, that others to follow will have the opportunity to serve a demographic that is, until recently, overlooked. Thank you for standing up to the industry, and taking the plunge to be amongst #BlkWomeninBiz.

Know another #BlkWomeninBiz killing it in her field? Send your submission below.