3 Reasons Why You Have to Keep Hustlin’

Monday I hosted my first TJE event titled, Respect the Hustle. The purpose of the event was to bring like-minded women together for an evening of wine and networking. 100 women entrepreneurs registered for this event and nearly 60% of attendees showed up. I’m still trying to wrap my brain around that.

The responses I’ve received thus far have reminded me WHY I need to keep the hustle alive and here’s why you should too:

1. You don’t know who’s watching. While you’re looking in the mirror thinking of all the things you could have done better, there’s someone watching you who believes in you. They believe in your dream and your hustle and they want to see you win!

2. You got shit to do. And goals to reach! You might be closer than you think to the finish line. Sure, there are going to be rough times. That is what builds our character. But you have to push past them and stay resilient to reap the rewards.

3. I need you. Watching the women I’ve build connections to succeed makes me feel like I’m winning, too. I love celebrating your wins! I need you to keep hustlin’ because you motivate me to do the same.

We’re in this together, girl! I know it get hurts but when you want to give up, think about these three things and remind yourself why you started. If you need an accountability, let’s connect and keep each other motivated.

I look forward to seeing you at the next TJE event! Until then, keep hustlin’!

Check out some pictures from the first #RespecttheHustlepictures by Jen Lyttle.

Sponsors:

Wine on Highhttp://www.wineonhigh.com

Stella & Dot by Michelle Vroomhttp://www.stelladot.com/sites/MichelleVroom

Damsel in Defense by Trina D. Harrishttp://www.youdeservesafety.com

Fulciohttps://www.fulcio.life/

Dalisay is Pure – dalisayispure@gmail.com

Bonbons by Linda – bonbonsbylinda@gmail.com

Pure Romance by Tonnisha – pureromance.com/tonnishaenglish

Email marketing has the larger ROI than any other form of marketing. Register today for the first TJE webinar and learn how you can boost for business for nearly, free! Click here to learn more. 

3 Types of Emails Your Business Should Send

As we countdown to Using Email Marketing to Boost Your Business, I’ve had a lot of business owners ask me, “Is email marketing truly something my type of business should invest in?” My short answer: Yes.

If you check the stats from my previous post, you should completely understand the WHY. For those that are still unsure, put yourself in your consumers shoes as you continue to read.

  1. Welcome Email – The first email campaign you should send is a welcome email. This email should let the subscriber know the types of emails they will be receiving and the frequency. The true purpose of this email is to set the tone. When you do that from the beginning, subscribers will know what to expect and are more likely to open future emails.
  2. Newsletter – Many marketers make the mistake of only emailing subscribers when they are trying to sell or promote something. You should have at least one monthly touchpoint that encompasses things happening in the industry, in your business, or even in the community that is relevant.
  3. Follow Up – If you’ve had a recent event, webinar, or meeting with a prospective client, you should send a follow up email to attendees. This should include a recap of the event or conversation you’ve had, and your company information. You should also ask their permission to add them to your mailing list for future communication.

If you think about it, you probably receive these type of messages on a daily basis. That is why content is important. It is what keeps readers coming back. Register for Using Email Marketing to Boost Your Business to learn more about how you can take your brand to the next level.

Want to talk to me directly about how email marketing can help your business? Click here to schedule a one-on-one consultation.

Here’s Why Pepsi Got It Wrong

Pepsi is under a lot of fire today after they released a new commercial starring Kendall Jenner that aired on the anniversary of Dr. Martin Luther King Jr’s untimely assassination.

The commercial shows a crowd of various ethnicities, protesting/parading through the streets when they reach a police line. At first, the officers look angry at the protesters. Until, sweet Kendall gives one of them a Pepsi and all is saved.

From a marketing/PR standpoint I can clearly see the intent of this commercial. However, here are 3 reasons Pepsi got it wrong and guidelines for you to follow to avoid the same PR crisis.

1. Why Kendall Jenner?

I love the Kardashian/Jenner clan just as much as the next twenty-something year old woman. However, Kendall Jenner is the last person that should have been chosen for this commercial. According to Pepsi, their intent was to display unity, peace, and understanding. There are plenty of young, well known activists who could have been a great lead for this commercial.

Takeaway:

If you’re going to use current events to market your brand, make sure you have complete understanding of the issues and ask yourself: Would someone be offended by what I’m doing? Who would be a great fit to get my point across?

2. Check the dates

MLK is by far one of the most prominent persons in not just black history, but American history. He was fatally shot on April 4, 1968 but his legacy continues to live on. I want to truly believe this was an honest mistake by the team at Pepsi. Bernice King also had some words for the company.

Takeaway:

Before launching a major campaign or planning an event, check the dates. Make sure there are not any other major or annual events happening during the duration of your campaign or event. If there are other things going on that would conflict with your campaign, change your date or reach out and try for a collaboration.

3. If you’re going to do it, do it.

What exactly are the protesters in this commercial protesting or marching about? According to Pepsi it was unity and peace. If the company truly wanted to touch on these issues, why not have signs in the commercial that say “Black Lives Matter” or “Love is Love”? Seems like the company was afraid to truly go for what they were trying to say. If that was the case, they should have left this topic alone all together.

Takeaway: 

As a brand, touching on social issues is not a bad thing if you are prepared for the consequences. Yes, you may lose some of your fan base or your customers. But if it is something you truly believe in, why do you care? If you aren’t going to truly embrace a social cause, then it is best you don’t speak on it at all.

Take it from Giuesppe vs Nicki Minaj – once the internet gets involved, there can be major issues for your brand. Be mindful when launching marketing campaigns and be sure respect others in the process.

TJE Communications is a digital marketing agency set out to level the playing field for small, women owned businesses. For business inquiries, please contact tje@tjecommunications.com

Easy Ways to Grow Your Email List

One by one, you’ve probably built up a sizable email list. You probably started organically—capturing emails from orders, for example, or even through registrations on your website.

But now that you’ve got that list, what do you do with it and how do you make it richer and more productive? Growing it through thoughtful strategies is one way.

One method may not have occurred to you: social ads. What makes these so fruitful is that they’re a great way to capture people who probably already have an affinity for your company, product, or service. Plus, Facebook has services built into its structure to make this easy to do.

And when building an email subscription base, more turns out to be more. You need more ways for people to enter their email address—landing page, newsletters, downloads, whatever it takes.

Speaking of downloads, turns out offering free incentives—say, a coupon or an e-book—are also great ways to get people to share an email with you. You can also ask their opinion of your company, product, or service, and use that strategy to capture yet even more emails.

Want more ideas for a better email subscription base? Use this graphic to get started.

Easy Ways to Quickly Grow Your Email Subscriber Base

To boost, or not to boost?

To boost, or not to boost? That is the question.

Whether it’s a page or a post, boosting on Facebook and Instagram can help you reach a greater audience, increase likes on your page, or encourage people to take some sort of action.

Before you decide to boost, there are some questions you need to ask yourself.

Who is my target audience?

This is the first and most important question you need to ask yourself. If you’re unsure, don’t spend money advertising to people who will not be interested in your product or service. Take the time to think about who you want to reach and come up with a campaign to reach those people. 

What am I going to boost?

You’re able to boost pages as well as posts you make. Be sure you follow all the boosting guidelines to ensure a successful campaign.

Why do I want to boost?

What are you hoping the end result will be? Are you looking for engagement or are you looking for reach and impressions. Understand the difference between those things and create a campaign that will give you the desired end result. 

How will I measure success? And then what?

Again, are you hoping to have 100 views or 100 likes? Once your campaign has ended, what do you plan on doing with that data? You should have your next steps prepared before the campaign has ended to keep the momentum going. 

Boosting is a simple and cost efficient way to increase brand awareness. If you think strategically and understand your goals clearly, you can run a successful campaign that will give you the desired outcome.

At TJE Communications, increasing brand awareness is a specialty. Want a consultation on how to increase your brand awareness? Email: tje@tjecommunications.com 

How to obtain and keep a good list

Other than having quality content, having a quality email distribution list is one of the most important aspects of any email marketing campaign strategy. Your email list will impact who opens your emails, if anyone, and the integrity of your business.

Active clients
Active clients should be the first people you add to your email distribution list. If you have someone who often likes, comments, or shares your post on social media, it is likely they will read and engage with your email campaigns.

Keep list current and up-to-date
Your email list should always remain current. If you write new policies, keep note of this and at the end of every month, add these people to your distribution list. Since they are new to your agency, they will be most likely to open and engage with your emails.

Keep it clean
Just as you should add new customers, you need to remove clients you no longer work with. Not only does this avoid these people marking you as spam, it can increase your engagement and open percentage by removing people who are ignoring your emails.

Segment lists
A list segmented into different policies such as personal lines and commercial, allows you send targeted messages to a specific group of people. You can go even further and create a list of home insurance policy holders who don’t have auto insurance and create cross sell campaigns.

Things to avoid:

  • Buying email list: These people don’t know you and more than likely don’t care to.
  • Prospect list: Before you blast out an email campaign to a list of prospects, be sure these people know who you are and are aware you will be sending emails. This list should also be current and have legitimate email addresses.
  • Over selling to current clients: While it is great to have your list segmented so you can cross sell to current clients. Be mindful of how often you are sending cross sell campaigns. Overselling to your current book of business could cause them to ignore or unsubscribe from your mailing list.

4 Factors That Impact Your Email Strategy

Whether you’re experienced in email marketing or just starting out, you should be continuously revisiting your email marketing strategy to find ways to improve.

Over time I have found that there are 4 factors that will always impact your strategy and should be considered as best practices.

1. Segment Lists
Your email distribution lists should always be segmented or broken down into relevant groups. What I find most common and effective for insurance agencies is to break down the lists by policy (personal, commercial, and farm). You can go even further by creating a list for home insurance policy holders without auto insurance to increase cross-sell campaigns.

Why do I need to segment my lists?
This helps create targeted campaigns that are relevant to those specific groups. In turn, customers will find your emails valuable and will more than likely open them in the future.

2. Perfect Send Times
MailChimp will provide you with reports for every campaign you send. Take advantage of this by paying attention to the time subscribers tend to open your emails. If you notice most subscribers read your campaigns in the morning, then you should be sending your campaigns at the beginning of the day versus the end.

How can I figure out my best send time?
Work with your strategist to review your reports thoroughly to find your best send time. You could run a test by utilizing MailChimp’s A/B Testing option. This will let you send to the same email to one list at two different times. From there, you can find what works best for your subscribers.

3. Effective Subject Lines
Your subject line and preheader text are the most important part of your email strategy because they are the first thing subscribers see. You need to make sure your subject line is short, sweet, and relevant to the email.

What type of subject lines are most effective?
Again, short, sweet, and relevant are the big three when it comes to subject lines. You can also utilize emoji’s and hashtags if you see fit and only if they make sense. The A/B Testing option is a good way to test subject lines on your audience.

4. Quality Content
The content is the meat of your email strategy and the retention piece. This will be the determining factor on whether subscribers open your emails in the future. The content should be relevant, relatable, and easy to read.

How do I know if my content is relevant?
Engage with your customers and ask them what type of information they would like to learn more about. You could run a poll on twitter or pose a question on your Facebook page.

** Bonus: 55% of email subscribers open emails on their mobile device. It is important to make sure your emails are compatible and appealing on mobile devices. You can do this with the preview mode on MailChimp. 

Is Email Marketing Worth The Hassle?

If you think email marketing is old school, then you are sadly mistaken. With 85% of the world’s population utilizing email, your company can’t afford to omit this tactic from your marketing plan.

Why is email marketing so effective?

Unlike social media or organic search, you don’t have to think about keywords to determine how you reach your audience. This is your direct line to your customers and potential clients.

For every dollar you spend on email marketing, your average return on investment is $38. Making email marketing essentially pay for itself.

How can you increase your ROI?

There are many things you can do to increase your return on investment with your email campaigns.

To get yourself started, follow these three steps:

1. Segment Your List
This is the best way to create targeted messages for each group your customers fit into. If you have customers with home insurance, but no auto, create a list that reflect thats. Going even further, it makes it easier to send cross-sell campaigns in the future.

2. Plan Ahead
If you really want to be tactical, plan your email campaigns ahead of time. Sending renewal campaigns, or tips for how to prepare your home for different seasons, allows you to stay top of mind to customers and ahead of the competition.

3. Get Customer Feedback
Ask your customers what they would like to see with your email campaigns. Find out what topics they want to learn more about and create the content they want to see.

Practice What You Preach

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If I told you that people who wore yellow in the rain were more likely to get struck by lighting than others, but then you saw me moments later in a yellow shirt during a thunderstorm, would you still believe my theory? Probably not.

I attended a webinar recently where the company hosting did not have ONE employee live tweeting along with the viewers. I instantly became disengaged because it was clear to me that the people of that organization did not find the information that was being shared valuable. So why should I?

This made me think about a simple saying I learned as a child, “Practice what you preach.” If the saying isn’t already self explanatory, it simply means that if you talk the talk, you better walk the walk, too.

As a business owner, you should embody all that it is you are selling. You cannot expect your customers to believe in your brand if you or your employees clearly display that you don’t.

Speaking of employees, as the boss, you have to remain on your A-game at all times to keep the morale of your team up. If your team sees the boss slacking, missing deadlines, showing up late to meetings, your team will do the same. Eventually you will get to the point of no return because your word no longer holds value.

This is the same for your customers. Due to this sole experience I had with this company I will probably never register for any upcoming events.

No one is perfect. I can recount multiple instances where I have had opportunities slip right through my finger tips because I was talking, but I surely was not walking the walk. The important part is that you learn from your mistakes and apply them to your plan moving forward.

For more information about the services and packages TJE Communications has to offer, email me. Also, don’t forget to subscribe to my emails.