If I told you that people who wore yellow in the rain were more likely to get struck by lighting than others, but then you saw me moments later in a yellow shirt during a thunderstorm, would you still believe my theory? Probably not.
I attended a webinar recently where the company hosting did not have ONE employee live tweeting along with the viewers. I instantly became disengaged because it was clear to me that the people of that organization did not find the information that was being shared valuable. So why should I?
This made me think about a simple saying I learned as a child, “Practice what you preach.” If the saying isn’t already self explanatory, it simply means that if you talk the talk, you better walk the walk, too.
As a business owner, you should embody all that it is you are selling. You cannot expect your customers to believe in your brand if you or your employees clearly display that you don’t.
Speaking of employees, as the boss, you have to remain on your A-game at all times to keep the morale of your team up. If your team sees the boss slacking, missing deadlines, showing up late to meetings, your team will do the same. Eventually you will get to the point of no return because your word no longer holds value.
This is the same for your customers. Due to this sole experience I had with this company I will probably never register for any upcoming events.
No one is perfect. I can recount multiple instances where I have had opportunities slip right through my finger tips because I was talking, but I surely was not walking the walk. The important part is that you learn from your mistakes and apply them to your plan moving forward.