Practice What You Preach

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If I told you that people who wore yellow in the rain were more likely to get struck by lighting than others, but then you saw me moments later in a yellow shirt during a thunderstorm, would you still believe my theory? Probably not.

I attended a webinar recently where the company hosting did not have ONE employee live tweeting along with the viewers. I instantly became disengaged because it was clear to me that the people of that organization did not find the information that was being shared valuable. So why should I?

This made me think about a simple saying I learned as a child, “Practice what you preach.” If the saying isn’t already self explanatory, it simply means that if you talk the talk, you better walk the walk, too.

As a business owner, you should embody all that it is you are selling. You cannot expect your customers to believe in your brand if you or your employees clearly display that you don’t.

Speaking of employees, as the boss, you have to remain on your A-game at all times to keep the morale of your team up. If your team sees the boss slacking, missing deadlines, showing up late to meetings, your team will do the same. Eventually you will get to the point of no return because your word no longer holds value.

This is the same for your customers. Due to this sole experience I had with this company I will probably never register for any upcoming events.

No one is perfect. I can recount multiple instances where I have had opportunities slip right through my finger tips because I was talking, but I surely was not walking the walk. The important part is that you learn from your mistakes and apply them to your plan moving forward.

For more information about the services and packages TJE Communications has to offer, email me. Also, don’t forget to subscribe to my emails.

 

The bright side of mass unsubscribe services

There are so many new mass unsubscribe services on the rise that seem to be causing some concerns within the email marketing industry. Yes, it is true that there are a lot of cons to these services. However, where there are cons, there is always a bright side.

Quality Content

Mass unsubscribe services should light a fire in you to make you want to create quality content. If you are producing quality information in every email campaign, you should not be worried about mass unsubscribe services impacting your email strategy.

Relevance

Who cares if these apps cause multiple people to unsubscribe from your list if those people have no relevance within your strategy? Take this time to re-identify who your target audience is by asking yourself the following questions:

1. Who would benefit most from my email campaign?

2. What type of information does my target audience want to see?

3. How can I create quality content that is relevant to my target audience?

Restructure Strategy

Maybe your email strategy is completely outdated. Maybe you have tons of broken links within your campaigns. Take this time to restructure your strategy to enhance your chances of engagement. Content matters but so do aesthetics and functionality.

As these mass unsubscribe services begin to surface, don’t use them as a cop out as to why your email campaigns aren’t receiving the type of engagement you’ve hoped for. Instead look on the bright side!

Take this opportunity to produce quality content that is relevant to your audience, and reconstruct your email marketing strategy to ensure it is up to date.

email marketing

Fake New Balance Advertisement Causes Social Media Fire Storm

In the midst of the Baltimore Riots, New Balance is putting out its own fire storm.

Recently what appeared to be screen shots from New Balance’s company website surfaced the internet using protesters to “promote” the company. Twitter users have retweeted the fake screen shots over 1,500 times and favorited the tweet more than 700 times.

New Balance took to social media to tell users that the advertisement was not generated by New Balance and asked that users do not retweet the post:

“This is clearly not a New Balance generated post – we ask that you please do not re-tweet.”

  
“We did not regenerate the ad.”

  
Check out the fake screen shots below and tell us what you think: