5 Ways to Work On Your Business

COVID-19 has impacted so many of us in different ways. We cannot control the current climate, but we can control how we respond. 

Before you ask, no, it will not be easy. If you remember my new mantra, I’ve told you that entrepreneurship is not sexy and I mean that. But I mean it x100 during this pandemic. 

What we’re not going to do, is let COVID think it can steal our visions we have for our businesses. I hope you don’t take this as me being insensitive to what you’re going through. If you’re having a hard time, I want you to know that I am seriously here for you. My goal in all of this is to help other business owners and aspiring entrepreneurs thrive on their journey.

Here are 5 ways you can work on your business during these times…

1. Create designated time for YOUR brand

When I made the decision to go into full-time entrepreneurship, I decided immediately that working 9-5 was not for me. I wanted to create a life that allowed me to be best mom and woman I can possibly be. So, I decided I would work 35 hours per week for clients, and those last 5 hours would be spent working on ME and/or MY business. 

I use a tool called Toggl (it’s free check it out) to manage my time and this allows me to hold myself accountable when it comes to working on my business. If you’re one of those people who claim they don’t have the time, that is not true. The time is there, you just have to demand it for yourself.

2. Work on your content strategy

You know I love me some content marketing! I want you to love it for yourself, too. This is the ultimate way to establish yourself as the industry expert in your field and to position yourself as the go-to person for all things <insert whatever it is that you do>.

Do you know how many times I’ve been called “the email girl” or “the content lady”? More times than I can count! That is because I have put myself in position through these emails, posts on social media, live videos, and speaking engagements to be seen as the go-to person when you want to know more about digital. You can do the same for yourself! 

3. Build your tribe

We’ve talked about the importance of having a tribe a few times in these emails. If you don’t believe I practice what I preach, take a look at the lineup for #RTHCon20! I’m blessed to have such a powerful network of business owners. 

How did I meet such amazing people you may ask? Networking! Putting myself out there. Sparking conversations. Attending other people’s event. Them attending mine. Fostering real relationships. 

Building your tribe is NOT a one way street. It’s going to take work on both sides. Put yourself out there and get to work building your community of bosses!

4. Know your numbers

I have some past traumas that have led me to be very afraid of money. I don’t like thinking about it, but I do all the time and it makes me nervous. Since working with Touche Financial Solutions, I have felt more at ease because I know my numbers. I have a clear understanding of how much money my business needs to make in order to thrive. By knowing this number, it helps me make the right business decisions to continue to grow TJE

Spend some time doing a deep dive into your business and personal expenses, and find ways to improve in both of these areas. I’m no expertise in this area. However, I can tell you that doing this has helped me grow tremendously. I highly recommend you reach out to Sierra Thomas of Touche Financial Solutions ASAP!

5. Better tools = better business

Having the right business tools in place is truly amazing. I wish I could explain the feeling of knowing that your business is running properly even when you’re sleeping. 

What are considered business tools? Social media schedulers, email platforms, project management tools, your CRM, etc. I need you to review these tools to make sure they are helping your grow your business. I wrote about this at the beginning of the year, check it out

Spend time going through every tool you are using and make some decisions sooner than later. One recent decision I’ve made is to move 6 years work of email marketing into a brand new platform. This task is not easy (still working on it) but it is necessary if I want to continue to grow my business. 

Now that you have 5 different ways to work on your business, it is time to do the work! If you want to chat, I’m here! Schedule a call today. Click here.

3 Ways to Turn Your Passion into Content

I’ve posed the question many times and still can’t find the answer….why is content marketing so hard? 

What makes content so important?

  • Content is the QUEEN of digital marketing
  • It helps to build credibility
  • Gives customers another entry point to your website or store front

We know the landscape of social media is changing so we can no longer just rely on these platforms to attract new customers. We have to leverage our experience and expertise in other ways to take our brands and businesses to the next level.

So again, why is content marketing so hard? It is because you are overthinking it. Content marketing sounds like something that is more intricate than it really is.

If we break it down…

Content = your knowledge.

Marketing = the place you decide to distribute your content (social media, email marketing, whitepapers, videos, blogging, etc.).

Here are 3 ways to turn your passion into content:

  1. Keep it basic. The first thing you have to understand is that you have knowledge about your industry that the average person does not. This means that there is no need to go into too much detail over things your audience may never understand. Think about the surface level knowledge you can share with your audience and find ways to translate that information in layman’s terms.
  2. PLAN. You know how I feel about planning. That doesn’t change here. Pull your calendar out and begin thinking about the content pieces you want to put out into the world.
  3. Distribute in a way that makes you feel comfortable. If you enjoy writing, distribute your content through writing. If you’re not scared of video, press record on your phone and get your content out to the world that way. Where people fail at content marketing, is being afraid to just do it – this is partially because they are scared of how they will distribute. Yes, it is important to evolve and push your limits. However, in the beginning, I encourage you to do what makes you feel comfortable.

Ready to turn your passion into content? It’s time to get started!

Need help? Schedule a FREE 15-minute call – let’s connect!

 

How to Determine KPIs

There’s no cookie cutter plan or strategy for your business. Every company model relies on a major key element to keep the brand moving forward.

For social influencers, it may be followers and engagement. For someone who makes candles, it may be conversions and sales. As a business owner, it is up to you to determine what KPIs matter for your business.

What are KPIs?

KPIs = key performance indicators.

According to KPI.org, “Key Performance Indicators (KPIs) are the critical (key) indicators of progress toward an intended result. KPIs help provide a focus for strategic and operational improvement, create an analytical basis for decision making and help focus attention on what matters most.”

Why do KPIs matter?

When you have a clear understanding of your goals, you’re able to create a real strategy to reach them. You’re also able to better articulate your message to potential partners and customers.

How do I determine KPIs?

First, you need to have a clear intended result. If you’re running a sale and your goal is to make X amount of dollars, there should be an expected revenue or sales goal in place as you’re building your campaign.

Secondly, you need to consider what drives the bottom line for your business. If sales and revenue move the needle for your brand, then focusing on followers and engagement is a waste of time and resources.

Lastly, you need to be realistic with your KPIs. If you’re unsure about what your goals should be, consider performing an audit on your business to understand the trends of your business before putting KPIs in place. Check out out audits here!

What are some common KPIs?

Here are some common KPIs to help you get started:

Likes/Reactions – The amount of times people have interacted with your post on social media. On Facebook, people are able to react with your post with a ‘Like’, ‘Love’, ‘Wow’, ‘Sad’, or ‘Angry’.

Followers/Page Likes – These are the people who  have decided to stay in the know about your brand or business by agreeing to receive updates on their timeline about you.

Reach – The amount of people who have seen your social post or advertisement.

Impressions – The amount of times your post or advertisement has been seen. This is very similar to ‘Reach’. Here’s how it is different: if three people have seen your post, but you have ten impressions, that means between those three people (reach), your post has been seen ten times (impression).

Engagement – This combines the amount of likes/reactions and comments on a social post. Do you know your engagement score? Find out here.

Conversions – Typically this is when someone takes a desired action such as making a purchase or providing you with their email address or contact information.

Need help setting KPIs for your business? Schedule a 15-minute discovery call to walk us through your concerns. We would be happy to help! Click here to schedule today.

Here’s Why You Need Content Calendars

By now, you should know that I firmly believe content is the QUEEN and the key to all businesses.

Think about it…

  • Netflix has ENDLESS original content you can consume any time of day
  • If you have cable, you are probably super involved in the lives of more reality tv personalities than you can count
  • Close this browser and head over to YouTube and you will find multiple shows, movies, tutorials, and music than your brain can even handle
  • Social media is full of influencers giving us laughs, cries, and advice about life and business

Everyone is searching for the secret sauce when it’s been right in front of us this whole time. CONTENT!

Here’s why you need a content calendar:

  • Allows for strategic planning
  • Helps track past content
  • Can be used later to understand what’s working, and what is not in your strategy

When I’m talking content, I am NOT only talking about social media. This includes:

  • Social media
  • Email campaigns
  • Podcasts
  • Blogs
  • Videos
  • Whitepapers
  • Case studies

And seriously so much more…

The best part about planning content, is that it removes the anxiety that comes with knowing you have to put content out there. By having a plan, you can focus on other aspects of your business. 

If you never had a content calendar or don’t even know what it entails, it only takes 3 major steps.

1. Know the type of content you want to produce and how long it will take to produce.

2. Pick days/time that work best for your audience.

3. Find a scheduling platform that supports your needs.

Simple enough, right?

My goal for 2020 is to create more content! Join me by grabbing your $5 content calendar today. Click here.

Happy content calendar making!

6 Ways to Keep Your Sanity in Entrepreneurship

I’ve been in the entrepreneur world for a little over 6 months now and there is SO much no one told me. For those who are thinking of going full time soon, take some of this rookie advice and prepare for your new life.

1. Surround Yourself with Positivity

Thankfully for me, my family and friends have remained positive and supportive since I made my decision. I partially think it’s because I had been speaking about going full time for over a year now so they were mentally prepared for the day I finally quit.

2. Save Business Woes for Other Entrepreneurs

While having supportive family and friends are great, try to save your business woes for your business friends if possible. When things aren’t going as planned, sometimes your family’s first reaction may be for you to pick up a part-time job, or consider going back to work. However, a business owner will tell you to stick it out or provide you with tools or tactics to grow your business. If being an entrepreneur is truly what you want, you have to tune out the noise.

3. Invest in Tools to Make Your Life Easier

At some point you may outgrow your current systems and need to invest in tools to make your life easier. From task management, time trackers, to social media management tools — you have to be willing to invest in your growth.

4. Don’t Stay Married to Current Tools

I’ve been in business for 5 years and as I’ve grown, I’ve had to move systems and platforms. I’m not using the same task management tool or social media management tool I started with. I am also in the market for a new e-commerce and email marketing tool. If your current systems can’t grow with you, let them go!

5. Find ways to destress

As much as I love the HUSTLE, I understand the need for rest. For me, I enjoy meditation, going to church with my family and friends, and working out. If you have a hard time recognizing when you need to destress, get yourself an accountability partner! At times, I have good friends who remind me when I need to relax. Overtime, you’ll be able to recognize when your anxiety is high and you’ll be able to keep yourself in check.

6. You’re not alone

All entrepreneurs are stressed, anxious, and feeling like there’s still so much more work to do. You’re not alone! Find your tribe and surround yourself with people who can relate to the hustle.

I hope you found these tips helpful! Did I miss anything? Comment below!

Why You Need to Know Your Target Audience

Can we agree that wasting money is not fun? If you don’t know who your target audience is, that is exactly what you’re doing; wasting money.

There are so many reasons why having a clear understanding of your ideal customer is important. Here are my top 3 reasons that have personally impacted my business.

  1. Attract the right clients – I started by business in 2014 without a clear vision into the services I would offer or who I would offer them to. Once I was able to nail down my offerings, I was able to create a strategy to bring in the right clientele.
  2. Offer the right products and services – When you know who your audience is, you understand what your customer needs. Which is amazing because you’ll know exactly what to offer them! In the beginning I had WAY too many offerings which can be confusing for a customer. Sliming down my offerings and creating sub-categories on an as needed basis has been extremely beneficial for my business.
  3. Intentional marketing – Once you know the customer, you probably know where to find them! This has helped me to be intentional in all of my marketing efforts online and offline. Which has allowed me to make a profit and go into my business full time.

I’m currently in the process of identifying new potential clients and I’m excited to hit my next ‘aha’ moment. If you feel like you’re hitting a brick-wall in your business, it may be time to re-identify your target audience.

Join me for an interactive webinar to learn how to truly understand your customer. Take advantage of the webinar + consult ticket to get the webinar for FREE and a 30-minute business consultation where we can talk more in depth about your business goals.