4 Steps to Prepare for Holiday Emails

‘Tis the season for email holiday prep! If you don’t already have a strategic plan in place, it’s time to get the ball rolling. Here are a few ideas to get you ready to spread some cheer through email marketing.

Create Your Content Calendar

You all know I love a good content calendar! The point of having this calendar is so that you can begin to plan your overall marketing strategy throughout the holiday season. Your calendar should include content, graphics, and which channels those pieces of content will live.

If you are planning to do some boosting/promoting or creating advertisements, include your budget and the channels in which your ads will be placed.

See below for an example of what my content calendar looks like.

I would recommend creating a rough idea of content through the beginning of January. We all know how busy things can get around the holidays. This will help you stay on track.

Clean Your Mailing List

It’s the perfect time to clean your mailing list and reengage inactive subscribers. Start scrubbing your list by removing soft bounces. If you’re using a system that does not automatically remove hard bounces (God forbid), then remove those as well.

Side note..

Hard bounce: This happens when you send an email to an address that does not exist.

Soft bounce: This can happen if a subscribers mailbox is too full, their server is busy, or maybe your message is too large for their inbox.

To get subscribers reengaged, try sending them an offer code for a percentage off their next purchase with you. If they still don’t open your email, you may want to consider to removing them from your list to increase your deliverability and open rates.

Segment Your List

Segmenting your list is just as important as cleaning it. By creating segments, you’re able to truly send targeted messages to your subscribers.

For example: Let’s say you’re a candle maker and you have 100 people on your mailing list. 10 of them have only purchased your cinnamon apple scent. You can send those 10 purchasers an offer to try your other cinnamon apple products such as wax melts or essential oils. Or you can try to entice them by giving a coupon to use on a new scent.

Create Your Drip Campaigns/Email Automations

Now that you have your content calendar planned, and a clean-segmented list, begin setting up your holiday drip campaigns and automations. You should have automations in place for new subscribers and current subscribers. Once the funnels are in place, all you should have to do is plug in your content and let the workflow do it’s thing!

I am excited to introduce new products throughout the holiday season! I have currently created a plan through November and currently working on December. Have you started yet? What are some things you are focusing on? Comment below and let me know!

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What I’ve learned in 4 years as a business owner

Can you believe its been 4 years?! Here’s what I’ve learned.

I didn’t even realize it had been 4 years until LinkedIn reminded me! Now we’re at 4 years and 1 month and in the last few years my life has significantly changed. I graduated college, purchased my first home, become a mother, bought my first car, and not to mention the physical, mental, and emotionally toll that those things bring.

I have had some really low, lows. I’ve also had some successes. Most importantly, I’ve gained wisdom. Here’s a few things you should keep in mind as you grow your business while not losing yourself in the process.

Support is not a given.

You want to know something? Let’s keep it real. Your friends and family don’t believe in you….yet. In my first year or so I had people “support” – share a post here, a RT there. But majority were still skeptical of what I was trying to do. Some still are. Save yourself the disappointment by understanding that support is not a given. Just because you’re besties or related, doesn’t mean you automatically get the support. It’s a hard pill to swallow but you have to respect it. Focus on building and giving people a reason to follow suite.

Stop giving away your shit for free.

Seriously. I’ve had soooooooo (I really want to put a billion o’s but I don’t have enough time for that) many people take advantage of me because I started off giving them free stuff. I thought of it as a way to “build my portfolio” and “gain some experience.” When in reality, people would take advantage of the free and when it was time to pay up, they “no longer needed” my services. Even IF you’re doing free work, you damn sure better be getting something in return.

Routines are mad important. 

I have a fairly strict daily routine for myself that keeps me on track! If I shy away from the routine even just a little bit, I have to accept the fact that I’ll be lacking in other areas. Trust me, I am FAR from perfect. And, no, I do not always hit my daily or even weekly goals. However, at least having them set gives me a general idea of what I should be doing for my business everyday.

Get you a hobby, or two.

I cut cable because I realized I was wasting so much time ready to hit the bed at 8PM so I could lay up and watch every reality television drama you can think of. I mean all of it. Sure these shows are still great in my mind, I had to shift my focus and truly get a hobby.

When I decided to stop working out to lose weight, and start working out to feel great, fitness quickly became a hobby. I compete with my own best results, and I find new ways to challenge myself and test my limits.

Working out truly allows me to clear my mind and relieve stress. If you want to keep a level head in your business, I suggest if you don’t have a hobby (like me until recently) you should do some soul searching to find out what makes you happy – other than your work.

Keep it cute.

People are going to try you, and that’s perfectly fine. Once you decided to become a business owner, you began representing something bigger than you. For me, I hope to build my businesses and hand them down to my daughter one day. That is why it is important to behave professionally at all times. As much as my want to “pop off”, it’s important to keep it cute. You never know who is watching you!

Make your seat unique. 

It’s 2018. More than likely there’s somebody doing what you’re doing. Your job is not to focus on how you can be like them, you need to focus on how you can stand out while staying true to your brand. Once you create a niche for yourself, you’ll be able to be more strategic and you will be much happier!

Disconnect.

Lastly, I’ve learned that at least a few times a week I need to shut it down. No phone, no email, no laptop, nothing. I enjoy taking a step back and just being present. All of the “noise” will still be there when you plug back in.

Thank you to everyone who has been along for the ride! I look forward to seeing where we are at 5 years.

Yes, PR Matters.

I love social media and the digital world like any other millennial marketer. But before Facebook and iOS Press Releases (only millennials will get this joke, sorry) there was good ol’ fashion public relations – aka PR.

Yes, PR matters and it should still remain a vital piece of your overall business strategy. If you don’t currently have a PR strategy, here are a few things you should think about to get started.

What’s the difference between PR and marketing?

Public relations is EARNED media, marketing is PAID media.

Why should I care about PR when I can pay for media placement?

Sure, you could pay for media placement. But wouldn’t you rather earn your full page article in that top magazine than pay for it? Would you trust a media publication that let you pay for good publicity?

If you want to be authentic, you have to earn your stripes. PR allows you to do that.

What exactly can PR do for my business?

Having a great PR strategy can help you earn media placement on a local, or even national level. This can help you extend your reach and potentially gain new customers.

What are some key items that should be apart of my PR strategy?

There are three keys items that should be apart of your public relations strategy:

    1. Media Kit: This should be updated per product release, new service, or new business venture.
    2. Media Contacts: Don’t abuse your contacts, and don’t be too general. Your pitch should align to the interests of the person you’re reaching out to.
    3. Crisis Communication Plan: If something goes wrong in your business, (i.e. someone gets sick from your product, your product malfunctions, someone slanders you or your company) you should have a plan in place to mitigate potential issues. Your plan should include scenarios that are relevant to your industry. For example, if you own a makeup line, you should have a plan in place for the possibility of someone getting an infection or rash from your products.

Technology will continue to advance and we will gain more and more access to one another. However, the basics are what they are – the foundation. You should find a creative way to incorporate “old school” ideas into your new age strategy.