Why You Need to Know Your Target Audience

Can we agree that wasting money is not fun? If you don’t know who your target audience is, that is exactly what you’re doing; wasting money.

There are so many reasons why having a clear understanding of your ideal customer is important. Here are my top 3 reasons that have personally impacted my business.

  1. Attract the right clients – I started by business in 2014 without a clear vision into the services I would offer or who I would offer them to. Once I was able to nail down my offerings, I was able to create a strategy to bring in the right clientele.
  2. Offer the right products and services – When you know who your audience is, you understand what your customer needs. Which is amazing because you’ll know exactly what to offer them! In the beginning I had WAY too many offerings which can be confusing for a customer. Sliming down my offerings and creating sub-categories on an as needed basis has been extremely beneficial for my business.
  3. Intentional marketing – Once you know the customer, you probably know where to find them! This has helped me to be intentional in all of my marketing efforts online and offline. Which has allowed me to make a profit and go into my business full time.

I’m currently in the process of identifying new potential clients and I’m excited to hit my next ‘aha’ moment. If you feel like you’re hitting a brick-wall in your business, it may be time to re-identify your target audience.

Join me for an interactive webinar to learn how to truly understand your customer. Take advantage of the webinar + consult ticket to get the webinar for FREE and a 30-minute business consultation where we can talk more in depth about your business goals.

Shoot Your Shot

So much has changed in my life over the last month. One big win I’ve had is securing my conference keynote speaker, Dawn W. Dickson!

Dawn is a trailblazer in the tech community and has been featured in many publications including Black EnterpriseForbes, and most recently, The Breakfast Club.

When I first had the idea for a conference my mindset was “go big or just forget about it.” I’m a risk taker and I knew if I wanted this to work, I had to solidify a big speaker.

This brings to my tip this month: shoot your shot.

If you really want to reach your greatest potential, you have to fearlessly chase your goals. You cannot be scared to go after that big speaker or big sponsor.

With that being said, it’s also important that you have your sh*t together, too.

Before you go sliding in the DM’s of every business owner you know, make sure to ask yourself these few questions:

1. Is my branding on point?
If a big sponsor/speaker saw your website and social media, would they feel comfortable letting you use their likeness to promote an event?

2. Do I have the budget?
We all want to secure that big speaker or that dream venue. But be honest with yourself about your budget and how much your return on investment will be.

3. Do I have any typos in my proposal?
Believe it or not, having a type in your proposal can cause someone to not want to work with you.

4. Is my elevator speech prepared?
Get to the point. Avoid sending a lengthy email or message. Simply give your pitch in a few sentences and request a meeting/conversation that will allow you to go into more details.

Have you ever shot your shot at a potential sponsor or speaker for an event? What did you learn from the experience? Send an email to info@tjecommunications.com to share your story!

XOXO

Let’s face it, your degree isn’t good enough

So, you’ve had sleepless nights, or no sleep at all, and now you have finally received your college degree. Next step: push out your resume and get your dream job, right?

Believe me, I hate to be the one to tell you this: your degree alone will not land you your dream job.

Hard to believe? I know. But it is very true. Employers are looking for more in potential candidates than a piece of paper. You have to be able to prove that your are worth the hire.

How do you do that?

Funny you asked! Head over to our LinkedIn page for more.

Why Networking Is Important for Young Pros

Too many times I have seen people live it up in college, never take on an internship and never step out of their comfort zone and hit up a networking event.

While it took me one year after graduation to finally land a job in my field, I didn’t let that stop me from continuing to put myself out there.

Throughout the last year I have began to understand why networking is vital for young professionals and the importance of getting to know other young professionals in your city.

1. No one knows who you are.

Coming from a small private catholic institution where everyone knows everyone, it was hard to come to terms with the fact that I still needed to introduce myself to people. This was not out of arrogance, but pure fear. Believe it or not, I am very shy and get tongue tied when I’m feeling uncomfortable. After attending multiple networking events, it became easier to introduce myself to new people. I have landed lots of internships and opportunities from simply putting myself out there and making people know who I am.

2. Who you know gets to you there, what you know keeps you there.

I have seen people get internships or jobs over me simply because they knew someone in the company. I will never knock anyone’s hustle but this definitely made me take networking more seriously. There just may be someone in your network that can help you elevate your career. 

3. Great opportunity to meet new people.

Sure landing jobs and putting yourself out there is great and all. However, it’s just cool to meet new people! Columbus is crawling with young pros and it’s awesome to just have that opportunity to connect with like minds. My crutch is to bring along a great friend of mine, Kelsea – who equally enjoys meeting new people. It gives us an excuse to hang out while growing our network.

Why do you think networking is important? Comment and let me know!

Kelsea and I were able to meet Katie Garner of ABC’s Good Day Columbus through a Columbus Young Professionals event.
  
At the same event I was able to meet Power 107.5’s very own DJ Dimepiece – who doesn’t love her!?
 
Joining Bad Bish Network allowed me to be a part of an amazing group of young professional women in Columbus
 
& snag some cool headshots!