Shoot Your Shot

So much has changed in my life over the last month. One big win I’ve had is securing my conference keynote speaker, Dawn W. Dickson!

Dawn is a trailblazer in the tech community and has been featured in many publications including Black EnterpriseForbes, and most recently, The Breakfast Club.

When I first had the idea for a conference my mindset was “go big or just forget about it.” I’m a risk taker and I knew if I wanted this to work, I had to solidify a big speaker.

This brings to my tip this month: shoot your shot.

If you really want to reach your greatest potential, you have to fearlessly chase your goals. You cannot be scared to go after that big speaker or big sponsor.

With that being said, it’s also important that you have your sh*t together, too.

Before you go sliding in the DM’s of every business owner you know, make sure to ask yourself these few questions:

1. Is my branding on point?
If a big sponsor/speaker saw your website and social media, would they feel comfortable letting you use their likeness to promote an event?

2. Do I have the budget?
We all want to secure that big speaker or that dream venue. But be honest with yourself about your budget and how much your return on investment will be.

3. Do I have any typos in my proposal?
Believe it or not, having a type in your proposal can cause someone to not want to work with you.

4. Is my elevator speech prepared?
Get to the point. Avoid sending a lengthy email or message. Simply give your pitch in a few sentences and request a meeting/conversation that will allow you to go into more details.

Have you ever shot your shot at a potential sponsor or speaker for an event? What did you learn from the experience? Send an email to info@tjecommunications.com to share your story!

XOXO

What Is the Right Thing to Say?

First things first. I must start this blog by saying that I am very thankful and pleased with the opportunity Tonnisha has provided me with! This is my first internship and I actually feel of importance to the company. In fact the only thing I knew about interns before this is the phrase, ‘in turn’…OK that was a corny joke. But seriously, I’m a rookie at this, and I appreciate her taking a chance with me.

I spent some time thinking about what my first blog post would entail. As I was brainstorming ideas, it just hit me! Instead of thinking about what I should say, I should think about what I shouldn’t say.

Many of you reading this might have just read that last sentence and said to yourself, ”Wait, what?”

Hear me out..

When it comes to verbal or written communication, the whole point is to have an impact on the audience. Whether you are a public speaker or a kid trying to convince his mom to let him have a cookie before dinner, your argument must be very convincing and memorable. To do this effectively, avoid focusing on saying the right thing, and shift focus on not saying the wrong thing.

See where I’m going with this?

Think about parallel parking. When parallel parking, you don’t focus on where the other cars are, you look at where they are not. This allows you to pinpoint just the exact angle to turn the wheel to safely park your car.

Still don’t get it?

It is impossible to focus on the car in front of you and behind you at the same time. If you tried, you would probably crash into one of them. By focusing on where the cars are not, you are giving yourself a better chance of parking successfully. Why? Because you are focusing on the opportunity of the open parking space more than the full spaces.

Every action on behalf of a company will have a positive or negative reaction. Often times we focus more on what everyone else is doing or saying and miss out on open opportunities to be innovative.

What is the right thing to say? Who knows! But what not to say is what everyone else is saying. Take advantage of open parking spots to fill. Here is where you will have the opportunity to create the new standard.

Hopefully, this post will be just as entertaining and intriguing to read, as it was to write! And of course – informative.

Until next time,

Dez, Media & Communications Intern