“You see, you wouldn’t ask why the rose that grew from the concrete had damaged petals. On the contrary, we would all celebrate its tenacity. We would all love its will to reach the sun.”
That is how the new Powerade commercial starts out featuring Derrick Rose and voice over by the late and great Tupac Shakur.
Rose has faced a lot of adversity over the last few seasons suffering injury after injury. Now that’s he’s out for the season, yet again, basketball fans are not happy and have been very verbal on social media.
Instead of laying low, Rose is rising to the occasion with his new ad campaign with Powerade #JustAKid.
How can we relate this to our businesses?
Let’s be honest, entrepreneurs can make a lot of mistakes. For those of us just starting out, like me, you’re probably making twice as many.
Derrick Rose is showing us that mistakes happen – some are preventable while others are not. You can have yourself a pity party or you can get up and try again. At least this time you know what doesn’t work.
We’re all just a kid with a dream. Don’t let anyone stop you from pursuing it.
Check out the Powerade #JustAKid campaign below: