How to Set Up Facebook Ads

Ready to deck the halls with amazing content? Consider adding Facebook ads into your content strategy.

Advertisements

We’re knees deep in the season of holidays sales, deals, and promotions. It’s easy for your customers to become overwhelmed with the overload of emails and mailers coming to their door. If you’re looking to standout, aside from having great content and products to promote, you should consider running Facebook Ads this holiday season. Never done it before? Here’s a step by step guide to creating your first advertisement.
1. Determine the type of ad you want to create

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Facebook breaks their ads down into three main categories:

  1. Awareness
  2. Consideration
  3. Conversion

You need to have a clear understanding of your objective with this advertisement before you get started. Having a solidified goal in place will ensure you set up your ad correctly, and receive the best results when the campaign is over. The campaign you create can be new, or you can use a past or existing campaign to run your new ad with.

2. Create your audience

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Once you have your campaign objectives in place, you need to create your audience. The audience is THE most important part of your campaign. Targeting the wrong person for your ads is a sure way to lose money and have a poor ad performance.

It is important to not be too specific, or too vague. If you do not have a clear understanding of your target audience, think back to your campaign objectives. What is the end goal of your campaign and what would intrigue the ideal customer to engage with your ad? Here are a few questions to ask yourself:

  • Where do they live?
  • Where do they shop?
  • What is their annual income?
  • Are they married?
  • Do they have children?
  • What are their hobbies?
  • Do they have disposable income?
  • How old are they?
  • What are their political views?

Understanding your target audience is crucial to your business and the advertisement you are producing. If you’re unsure, I would recommend taking a step back and performing some market research to get to know your ideal customer.

3. Determine your budget and schedule

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If you’re doing ads on Facebook for the first time, I recommend setting a budget of a dollar amount you aren’t afraid to lose or are willing to invest into this campaign. You can set up a daily budget or a lifetime budget. The more money you are willing to spend, the more people you will reach. However, I do recommend if it is your first campaign, you should set a lifetime budget or an end date to be safe.
4. Create your ad

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When it comes to creating your ad, you can also decide if you want to start from scratch, or use an existing post. If you decide to use an existing post, please keep in mind that once the ad goes live, you cannot make edits to that post again. Even after the campaign has ended, changes cannot be made. I would recommend creating a new ad that is unique to the campaign you are working on to avoid any issues.
5. Review your ad

Before you confirm, carefully review your campaign set up. Double check the audience you’ve selected, be sure the budget you set matches with your marketing plan, and confirm the “end date” of the campaign aligns with the product or service you are launching. You should also be sure things are spelled correctly and are grammatically correct.
6. Review performance

Once the campaign has ended, your work is far from done! You should review the performance of your ad to see if your original objectives were met. If they were, the next time you create an ad you may want to increase your budget.

If your goal was not met, you should take a deep dive into your results to determine what went wrong and create a plan to improve for next time.

Do you plan on running ads during the holidays? They’re not as expensive as you think. You can set a daily budget of $5 or $500+! I encourage you all to set aside a budget for ads in 2019 if you haven’t already. If you want to learn more about Facebook ads for your business, schedule a 30 minute business consultation today!

Pick a side.

It’s 2018 and the tides are changing once more. Where do you stand? #TonnishasTipoftheMonth

It’s 2018 and the tides are changing once more. We can check our history books and speak to our elders for proof that when injustices are brought to the horizon, eventually, you have to pick a side. In some cases, there is a very define line between the right side, and the completely wrong side. While in others, it is not.

Let’s take a look back at a moment that will certainly go down in history…

It’s the 2016 NFL season and Colin Kaepernick begins to take a knee during the national anthem to bring awareness to police brutality and the injustices that people of color face on a daily basis. (Fun fact, he first started sitting during the anthem but was told by a U.S. Veteran that kneeling was more appropriate. I also want to note that Kaepernick is not the first athlete to make a “political stance” but for the sake of my point, we’re going to focus on him.)

I’m sure at this point you’re wondering, “why is this your tip of the month and what does this have to do with my business?”

I’m glad you’ve asked…

Yesterday, it was announced that Colin Kaepernick alongside Serena Williams, Odell Beckham Jr., and Shaquem Griffin, are the faces of Nike’s 30th Anniversary “Just Do It” campaign. The internet was clearly divided on this and some even threatened to boycott the brand. While others, including myself, applauded them.

Nike has clearly taken a stance on how they feel about Kaepernick’s decision to kneel during the anthem. This “decision” has even sparked a statement from the president who has made it clear he is not a fan of Kaepernick or any other athlete who decides to kneel during the anthem.

So what does this mean for Nike?

They have made a very bold move that essentially has divided their customer base. Do I believe they will take a loss? No. Do I believe that they TRULY are riding for Kaepernick? I don’t know.

One thing we can probably agree on, is that they did their did research, pulled numbers, and came to an informed decision where they understand the pros and cons about how this could impact their market share. We can conclude that overall, this was a good business move for the brand that majority of leadership has agreed on.

What does this mean for small businesses?

I’m not saying that you need to shout from the rooftop your political views. However, I am telling you to pick a side.

If someone is wearing your brand and posts a video of themselves kneeling during the anthem, how would you feel? Or what if they were protesting a Planned Parenthood? Or what if they were arrested for a hate crime?

It may sound outrageous to think of all of these scenarios. But let’s remind ourselves what happened to Pepsi and Dove. A small “mishap” could truly become a bad press day for your company.

Why do you need to pick a side?

You shouldn’t need to think too long and hard about what you would do if any of those scenarios were to occur. I know we all want to keep politics a secret and out of business and sports alike, but the reality is, we cannot. You should have a clear understanding of your personal values.

Our customers truly WANT to support businesses that care about them. If you want to play it safe and down the middle then please, be my guest. But you may be involved in a scenario where you will be forced to pick a side and I hope you are ready to do so with pride.

As for me, I’ve chosen a side.

TJE Communications and it’s subsidiaries has not and will never tolerate discrimination or disrespect of any kind amongst its event attendees or clients. TJE Communications also will never support or work with those who believe in the discrimination of others.

I challenge you all to make a list of all of the things you value, and find ways to incorporate it into your business model. If you need help, you know where to find me!

Have a question that needs an answer, email info@tjecommunications.com.

How to Conduct a S.W.O.T. Analysis

If you’ve never heard of a S.W.O.T. Analysis, then you probably need one. This is a crucial piece to strategic planning and setting business goals and objective.

No matter what industry you work in, a S.W.O.T. Analysis can help you determine your business goals, objectives, and strategic plan. 

What exactly is a S.W.O.T. Analysis?

S.W.O.T. stands for Strengths, Weaknesses, Opportunities, and Threats. If you’re unable to hire a third party company to conduct this analysis for you, here are some basic tips to do this on your own.

Strengths.
Take a look at your analytics and sales and identify the top 3-5 things your business is doing very well. These are your strengths. Many people, including myself, have a hard time talking about the things we’re doing well. But the numbers don’t lie! Do a deep dive into your stats and celebrate your wins.

Weaknesses.
Here’s the part we’re all good at! Identifying what is not going so well. Take the stats you’ve gathered about your strengths, and look at where there is a need for improvement. You also want to understand the why. Is there a reason you’re performing low in one area of business, but higher in others? Are there numbers behind the failures that can help you turn them into wins?

Opportunities.
This is my favorite part of a S.W.O.T. Analysis. Here is where you can take those strengths and weaknesses, and create a strategic plan to turn them into new opportunities for your business. Look at the silver lining.

For example: If you know your social media stats are performing well, but your website traffic is low, you can find ways to direct traffic from social media to your website by adding your website link at the end of every post, or adding more website content that will make people want to visit.

Threats.
Here is where you have to keep it real with yourself. Even more real than when you had to determine your weaknesses. Threats are more than competitors, these are also areas where you can even be a threat to your own business. How are you hindering yourself? Are you afraid to invest in your business? Are you too scared to take advantage of new opportunities? Threats are worse than weaknesses. A weakness can be improved, a threat could potentially end your business.

We only have 4 more months to close out 2018. As you move through the remainder of the year, I challenge you to perform a S.W.O.T. Analysis and prepare your business for 2019. If you need help with this, please do not hesitate to contact me

#BlkWomeninBiz: Rae The Realtor

Rae The REALTOR is originally from the city of Chicago. She moved to Las Vegas, NV with a specific goal in mind; to be the real estate queen. She has many years of experience in commercial property management, and a love for people. All of this helped influence her to become a full-time REALTOR.

Real estate is not an easy job and make certainly not for the faint of heart. Especially in a major city like Las Vegas! Despite the odds, Rae is determined to find solutions for her clients. She understands that this the largest financial decision that most people ever make. She does her best make that process as smooth as possible.

In her free time she enjoys spending time with family & friends and volunteers with an outreach committee setting time aside to give back to the community. Her ultimate goal is to increase home ownership, which is why is why she has home buyer seminars once every 2 months, to introduce FREE down payment grants. I loves the city of Las Vegas because it is growing and there is still an advantage to own real estate. Interest rates are still at an all time low, and even though prices are on a rise affordable housing still exists.

Looking to own a own in Las Vegas? You know who to call! Follow Rae on social media and connect with her today.

rae.seelasvegasproperties.com

facebook.com/raetherealtorlv

Instagram.com/raetherealtorlv

Rae, thank you for joining our tribe of #BlkWomeninBiz!

#BlkWomeninBiz: Tyler Townsend

Meet Tyler, a black woman in business striving to lead the way in the cannabis industry.

Tyler Townsend is a 26 years old Cincinnati Ohio native and mother of two. She is also the proud owner of Cincy Sweet Pot. Cincy Sweet Pot provides hemp and cbd infused edibles, oils, soaps and ingredients geared to improve the quality of life.

Tyler has been in the medical field as a lab technician and a phlebotomist for the past 6 years. In 2015, she realized she wanted to be her own boss, but she wanted to make sure that whatever she did, helped others.

She began reading and researching the different ways people use cannabis. When she discovered the different foods that can be made with cannabis, she felt it was perfect fit as she was already an avid cooker; so she began creating her own edibles!

One of the first steps she took to truly explore this new venture, was attending the Mortar Cincinnati Entrepreneur program in 2016. During that program she was able to make connections and learn how to start her own business. From there things seemed to take off!

After Tyler completed the program, she had all the tools and knowledge to turn her business into reality. She got her LLC, a lawyer, a vendors license and a social media page. Many people are unaware that medical Marijuana became legal in the state of Ohio in September of 2016, so at this point she was a step above the competition.

Once it was considered legal, she began traveling to California to meet entrepreneurs and business owners in the cannabis industry. She gained hands on experience and was able to create her own products.

Producing products became easy, but the negative connotation that surrounds cannabis created some hard moments. Tyler had to really educate her peers on the benefits and the components of cannabis. The more she educated others on cannabis, the more the negative connotations subsided.

One of her business goals is to be a WOSB (Women-Owned Small Business). The cannabis industry will be new to Ohio and she’s aiming to be one of the First Leading women in the Industry.

Tyler, thank you for taking the leap to become a leading woman in this new and vastly growing industry. Welcome to our tribe of #BlkWomeninBiz

Visit www.cincysweetpot.com to learn more about Tyler and her business!

Spring Clean Your Website

It’s time to spring clean your website and improve your SEO.

When was the last time you looked at your website? Or did you forget you have a website? It is so important that you keep up with trends in SEO (search engine optimizations), Google’s algorithm, updates within your industry, and transfer that knowledge into updating your website at least once per quarter.

Spring is here and it’s time to clean house! We briefly touched on the significance of updating your website in 3 Things You Can Do Today to Polish Your Digital Presence, but now it’s time to dive deeper. Follow these 5 steps to begin optimizing your website today.

1. Remove or hide unused pages.

If you have pages on your site that no longer fit your brand goals or serve a purpose, remove or hide them from your website navigation. There’s no reason for you to have pages on your website that don’t make sense for your business or that you don’t plan to update.

2. Update your website content.

Make some updates to your homepage or about us content, add more blog posts, put your pictures in your gallery, or add new testimonials. Every page on your website should have a purpose and a clear call to action. Put yourself in the customers shoes and think, “if someone landed on this page, would they understand what I want them to do?” If the answer is no, it’s time to make some changes.

3. Add your favicon.

This may seem trivial, but this simple fix is all about the customer experience. Not only does it help website visitors know they’re in the right place, it allows them to browse the web and easily get back to your site if they have multiple tabs open. Your favicon should be simple – preferably your logo. The space is limited so choose wisely. See below for examples of favicons from Facebook, MailChimp, WordPress, and yours truly.

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4. Make it pretty.

We have all left a website because of aesthetics. If your pictures are blurry, fonts are hard to read, colors too loud, you are increasing your chances to have a low site time and a higher bounce rate. I am a stickler for ugly websites. When I see a website that is not up to par, I assume this person doesn’t care about their brand image. If a business doesn’t I’m trying to work with doesn’t care how about how they look, how can I expect them to care about me?! Whether you’re completely coding your website, or using a platform with built-in templates, pay attention to readability and be mindful of the customer experience.

5. If you can’t do it right, find someone who does.

There are some things we just have to leave to experts; website development should be one of them. If you’re unable to make the necessary updates to your site to make it beautiful, functional, and SEO friendly, then you may want to pay someone who does. There’s nothing wrong with outsourcing the work. I always use the example, “would you fix your own roof?” I would hope not! If the changes you want to make are too difficult to make on your own, there’s are tons of people out there who can help.

We put a lot into building our websites and they should return the favor! Shannon Mattern, your WordPress BFF, helps people build their website, build their audience, and build their income. We will have the pleasure of hearing from her on April 26th to discuss how to begin monetizing our websites. Grab your ticket today and visit her website to learn more.

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Make Your Seat Unique

There’s a seat at the table for all of us, you just have to find out what makes yours different.

I had a conversation with a friend recently about her business idea and she was feeling discouraged because there are so many people doing what she wants to do. I have seen other people have this same complaint.

“I can’t do ____ because _____ is already doing that!”

“I won’t succeed in ____ because there’s too many of those!”

Karl Benz created Mercedes-Benz in 1883, Henry Ford founded Ford in 1903, and Messrs Rolls and Royce came shortly after in 1906.

What if Toyota, Volkswagen, and Honda thought it was too late for them because three companies had already been established? See where I’m going with this?

There’s a seat for all of us at the table, you just have to determine what makes your seat unique. Here’s how to do it:

1. Who is your product for?
Sure, Ralph Lauren sells Sunglasses, and so does Oakley. It’s clear that their target audience is two very different people. Understand the WHO, so you can properly market the WHY!

2. Branding. BRANDING. Branding.
Yes, branding. If you don’t know by now, branding is EVERYTHING! Branding is the difference between something being high-fashion, and sold in your local Wal-Mart. Both can be equally great! However, you have to determine what image you want to put out into the world.

3. Get your marketing together!
The way you market your product, will determine who buys it. If you’re target audience are affluent persons, but you’re marketing is not on point, how can you expect those persons to purchase your product? From packaging, to product placement, and advertising, this all goes into what sets your brand apart from someone else’s.

Paint your seat gold, pink, or throw glitter on it! Whatever you do, make it unique and make it yours. There’s a sit at the table for all us to win!

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