Here’s Why You Need Content Calendars

By now, you should know that I firmly believe content is the QUEEN and the key to all businesses.

Think about it…

  • Netflix has ENDLESS original content you can consume any time of day
  • If you have cable, you are probably super involved in the lives of more reality tv personalities than you can count
  • Close this browser and head over to YouTube and you will find multiple shows, movies, tutorials, and music than your brain can even handle
  • Social media is full of influencers giving us laughs, cries, and advice about life and business

Everyone is searching for the secret sauce when it’s been right in front of us this whole time. CONTENT!

Here’s why you need a content calendar:

  • Allows for strategic planning
  • Helps track past content
  • Can be used later to understand what’s working, and what is not in your strategy

When I’m talking content, I am NOT only talking about social media. This includes:

  • Social media
  • Email campaigns
  • Podcasts
  • Blogs
  • Videos
  • Whitepapers
  • Case studies

And seriously so much more…

The best part about planning content, is that it removes the anxiety that comes with knowing you have to put content out there. By having a plan, you can focus on other aspects of your business. 

If you never had a content calendar or don’t even know what it entails, it only takes 3 major steps.

1. Know the type of content you want to produce and how long it will take to produce.

2. Pick days/time that work best for your audience.

3. Find a scheduling platform that supports your needs.

Simple enough, right?

My goal for 2020 is to create more content! Join me by grabbing your $5 content calendar today. Click here.

Happy content calendar making!

Navigating Instagram without ‘Likes’

There has been so much chatter about Instagram removing likes from the platform and here are some things you should know.

1. You will still be able to see your likes AND the likes of others. You just have to take an extra step to get to them.

2. The way you navigate Instagram shouldn’t change.

This change comes from Instagram wanting to create “…a less pressurized environment where people feel comfortable expressing themselves.” 

While this change hasn’t been rolled out for all users, majority of us are slowly seeing the removal of likes. Here are 3 tips to navigate Instagram with this update (hint: you should already be doing this on every platform).

Utilize IGTV

Instagram TV is a great way to share BTS of your brand or business, and share your expertise in your field.

For example: every Tuesday I post a tip on Facebook Live, I then take that live and add it to my Instagram TV channel. This gives me the opportunity to share my insight into happenings within the industry, and give my advice on how to navigate your digital channels. This is called “content marketing” and IGTV is the perfect place to do this!

Create Instagram Stories

I personally receive more engagement on Instagram stories than actual posts. People are enjoying the story feature on Instagram so you should be using it!

The great thing about stories is that you don’t need to put too much effort into it. Simply taking a pic of the meeting you’re in, asking questions utilizing the “polls” or the “questions” feature, and posting a fun Boomerang would suffice.

Make your stories fun, informative, and engaging!

Imagery Matters

You have to invest in great images for your Instagram. Aesthetics are vital! No one wants to see a profile full of pixelated photos and bad graphics.

If photography and design are not your strong suit, find someone who has the skills to help you out.

Your posts should be professional, clean, and should truly be a representation of your brand.

Easy enough, right?

As you begin creating your next content strategy, try incorporating these ideas into your calendar. You are guaranteed to see growth in your brand or business!

How to own your spaces, audience, and attention

Last night the hashtag #DeleteFacebook generated over 20K tweets (as of 1am – yes, I’m a night owl) following a development that Mark Zuckerberg had a “secret dinner” with Trump in October. The best part is, he refuses to share details about the dinner.

When it comes to political advertisement, Zuckerberg believes that whether the content is accurate or false, consumers should,  “…see for themselves what politicians are saying so they can make their own judgements.”

Why does this matter?

As business owners we are on these platforms for one thing: attention. We want everyone in the world to know who we are, consume our content, and buy our products or services. Society is evolving into a very conscious ecosystem. People want to consume content/products that come from an ethical place and make them feel good. As society evolves, so will the platforms we use.

Do you remember…Myspace? Xenga? Vine?

Facebook doubling down on not wanting to remove political ads regardless of content, has caused me to think…”if they don’t care about displaying political ads with false content to billions of users knowing that this has impacted political elections across the globe, then do they really care about my privacy and data and all of the other life events I share on their platform?”

The answer: probably not.

So now what?

It’s time to take a serious look at how well you own your spaces, audience, and attention.

Space: This is the place your content lives.

Audience: These are your customers and prospects.

Attention: This is how you get your audience to see what you’re selling/talking about.

If you don’t own these spaces, here’s how to get started on it:

  1. Grow your mailing list
  2. Build your website
  3. Share content daily
  4. Create your tribe/community

To answer the question “should we #DeleteFacebook?” My answer is: no. However, we should be ready to jump on the next thing as early adaptors to obtain as much organic reach as possible before it becomes saturated; like Facebook.

How do you feel about Facebook’s stance on this? Comment and share your thoughts!

 

Social Media Influencers: Ask the Right Questions

Followers, likes, retweets, cute pics with the perfect filter; there’s more to choosing the right social media influencer.

Unfortunately, this surface mindset is why so many people feel like they’re failing and often give up on social media marketing all together. Anyone who is currently working in social media marketing, working with an agency, or plan to, should ask the REAL questions. The surface questions like: “How many followers do we have?” or “How many likes did the post get?” are the exact reason why situations like the below, happen.

Since this blog is meant to educate you, I will not go into detail about who the social media influencer is. My goal is not to ridicule her, but to help you understand why you need think deeper when it comes to social media marketing.

social media influencers tjecommunications.com“Stacy” is a social media influencer and has well over 2.6 million followers on Instagram. She recently launched a clothing line because…duh! You have 2.6 million followers so you’re bound to make money from them, right? All Stacy had to do was sell 36 pieces for the production company to continue to work with her and she failed. Yes. She has 2.6 MILLION followers and could not sell 36 pieces. Now she has to refund all of the customers who did purchase, and go back to the drawing board.

Here’s what you need to ask social media influencers BEFORE you agree to work with them.

What is your Instagram engagement score?

In this case, Stacy has 2.6 million followers, and her most liked post in the last week has 65,800+ likes. This means her engagement score on her best post is a 2.5% – this is a low average/good engagement rate.  Considering some posts range from 16,000+ likes to 45,000+, her score on average is much lower.

When choosing influencers to work with, you should be looking at working with engagement scores of at least 3% or more. The goal should be to work with brands or individuals who have followers interacting with them, not just following.

Have you had experience working with similar brands?

Rapper Kreayshawn recently reminisced on the time she royalty p*ssed off Flat Tummy Tea. The company was not happy that she insinuated that their products could be smoked.

Or how about Scott Disick’s experience with Flat Tummy Tea. I’m almost positive they didn’t want him to copy and past the entire email like this. YIKES!

social media influencers tjecommunications.com

Before you start sending free product to your favorite bloggers, set the standard on how you want your social media influencers to represent your brand. Have them send you sample social media posts of brands they’ve worked with in the past. Plus, in your contract their needs to be a clause in case the influencer violates the terms of the contract – like the above!

In addition, you need to ask for stats on the campaigns they ran with other companies including performance and revenue generated.

Ask for references!

As we know, anyone can fluff numbers. Ask your potential influencer for references – preferably of companies they’ve worked with in the past and their points of contacts during the contract. If an influencer refuses to provide such information, that should be an automatic red flag!

I know it’s easy to get caught up in the social media game. However, if you truly want to grow, you have to think deeper, more strategic, and invest in the right people!

My engagement score last month was a 5.76% which puts me in the high engagement rate category. On average, my clients range from 4% – 7% engagement rate. If you’re looking for ways to increase your engagement score, schedule a 30 minute consultation today!