Here’s Why You Need Content Calendars

By now, you should know that I firmly believe content is the QUEEN and the key to all businesses.

Think about it…

  • Netflix has ENDLESS original content you can consume any time of day
  • If you have cable, you are probably super involved in the lives of more reality tv personalities than you can count
  • Close this browser and head over to YouTube and you will find multiple shows, movies, tutorials, and music than your brain can even handle
  • Social media is full of influencers giving us laughs, cries, and advice about life and business

Everyone is searching for the secret sauce when it’s been right in front of us this whole time. CONTENT!

Here’s why you need a content calendar:

  • Allows for strategic planning
  • Helps track past content
  • Can be used later to understand what’s working, and what is not in your strategy

When I’m talking content, I am NOT only talking about social media. This includes:

  • Social media
  • Email campaigns
  • Podcasts
  • Blogs
  • Videos
  • Whitepapers
  • Case studies

And seriously so much more…

The best part about planning content, is that it removes the anxiety that comes with knowing you have to put content out there. By having a plan, you can focus on other aspects of your business. 

If you never had a content calendar or don’t even know what it entails, it only takes 3 major steps.

1. Know the type of content you want to produce and how long it will take to produce.

2. Pick days/time that work best for your audience.

3. Find a scheduling platform that supports your needs.

Simple enough, right?

My goal for 2020 is to create more content! Join me by grabbing your $5 content calendar today. Click here.

Happy content calendar making!

Here’s your 2020 Business Checklist

It’s 2020 which is not only a new year, but a new decade! As we enter onto clean slate, it’s time to do things differently. Take a look at your 2020 business checklist to get your year, and your business, off to a great start.

  1. Review Business Tools – Are your current tools helping or hurting your business? Take a deep dive into the systems you’re using and determine what type of impact they are having on your bottom line. Is the ROI worth it? Are you able to obtain more business, more customers, or more sales with this tool? If the answer is no, then it is time to find new tools. **If a tool is not helping OR hurting, then you should still consider finding a new tool that can improve your business. We want to see consistent and steady growth vs remaining stagnant.
  2. Analyze Reports – From social media, to email marketing, and sales channels, making an effort to review your reports will give you a clear understanding of what is working, and what is not. At that point you’re able to create your 2020 strategy with the proper information to create a successful plan for your business.
  3. Content Planning – Decide the type of content you want to produce in 2020 and consider how much it will take you to produce. If you don’t have the skills or resources to execute your goals, then you need to consider outsourcing and allocate enough time to do so. Plus, we all know content planning is KEY to winning at life and business.
  4. Get Organized – Take your ideas from your mind or your journal and implement them into a real project management system that can hold yourself, and your teams accountable. There are plenty of free tools out there that can help you stay organized which will ultimately help you grow as a business owner.
  5. Find Your Tribe – We know how important it is to have a community who you can grow with and learn from. This is equally important in your personal and professional life. If you don’t already have a community, then take the time to find one! Start online and then move those digital relationships to real, in-person connections.

For more business tips, subscribe to Tonnisha’s Tip of the Month mailing list! Plus, check out 6 Ways to Keep Your Sanity in Entrepreneurship.

How to Create Your IGTV Channel

If you haven’t heard, long form video has come to Instagram! Why? Well, any person truly invested in digital marketing & SEO could tell you that Google and Facebook have been in competition for YEARS! Facebook wants to be a search engine, Google wants to have a social network. It’s a never ending war, but, those of us who rely on both of these platforms will continue to benefit from all their new innovations.

What is IGTV?

IGTV, or Instagram TV, is just like a having a YouTube channel attached to your Instagram page. You can upload longer videos than the typcial 60 seconds Instagram allows for on a normal post.

Why should I make an IGTV channel?

For starters, I have no doubt in my mind that this will blow up. There are already celebrities like Will Smith taking advantage of IGTV and we know how much he loves YouTube (YT is owned by Google, Instagram is owned by Facebook – see why this is a never ending war?).

In addition, this gives you even more opportunity to bring your followers quality content and to increase engagement.

How do I create my channel?

It’s actually VERY simple!

Step 1. Open your Instagram app and click the orange-ish icon in the top right corner, next to the DM button. When you get there, you’ll see a screen like the one below displaying videos from people you follow.

Step 2. Next you’ll click on the settings button and you’ll get a pop up like the one below that says “Create Channel”.

Step 3. Once you select “Create Channel” you’ll see the following screens. Read through them and select “Create Channel”.

     

Step 4. Once your channel is created, you’ll see a screen like this. Go to your channel and from there you can begin uploading videos. As of now, the video cap is 15 minutes.

Keep in mind the videos have to be vertical. Similar to how an IG Live or Facebook Live video is laid out. I suggest if you have some great lives you want to savor, download them on your computer and send them to yourself to upload.

Don’t forget that titles, tags, and thumbnails matter! It may seem tedious but you want your channel to look good and feel professional.

I’m personally excited for new Instagram feature and will fully take advantage of the war going on between Google and Facebook.

If you’re already on IGTV I would love to know your thoughts on it so far! Reply to this email and let me know.

XOXO