How Twitter’s New Stance on Political Ads Will Shape the Social Media World Forever

It’s no secret that the 2016 election was influenced by the power of social media and advertising. Mark Zuckerburg and Facebook have been under fire since and as recently as last week, he continues to defend Facebook to Congress; despite Facebook employees continuously speaking out and further confirming Mark, along with top execs, were fully aware there were bots pushing “fake news” through paid advertisements.

Jack Dorsey took a big stance when he announced that Twitter will no longer allow political advertising on its platform across the globe. This includes political ads from candidates, current elected officials, and those pushing issues or candidates. Check out his Twitter thread below…

How will this shape social media forever?

This is going to open up doors for us to truly evaluate all social advertising; separate the real from the fake.

We’ve already seen this happen on Instagram where influencers are now required to make it clear when posts are paid ads. They’ve even added the “branded content” option where you connect the brands you’re working with and tag them on posts as partners.

We should expect this to go deeper than advertisements. Even deeper than making it clear you’re getting paid for a post.

How will we begin to handle influential social media users will vulnerable followers? Will they be held to a higher standard and required to go through a fact checking process for posts that seem to be encouraging their followers to take action? Who knows!

What should brands do with this information?

It is more important today than it has ever been to truly understand your brand voice. Who are you to the core? What does your business stand up for? What is the mission?

When you strip away advertising and algorithm, the only thing you have left is brand.

  1. Know who your target audience is.
  2. Understand your brand message.
  3. Focus on your tribe and the others will come.

Questions that I still want answers to…

  1. Will Facebook follow suit on this “no political ads” policy?
  2. If not, what is their game plan for 2020 elections?
  3. How will politicians truly drive reach on social media without the help of political advertisement?
  4. What are the potential ramifications to this policy? More bots? More hacking?
  5. How will be “fact check” social media posting on all platforms in the future?

What are your thoughts on this? Do you think Jack did the right thing? Comment and share below!

 

 

How Not To Get Retweeted

As an entrepreneur, when I write a blog post, my objective is to get other people to read it and take something away from it. Sometimes this happens simultaneously and sometimes I don’t get many views at all. But that is the nature of the game.

Of course we all want 100+ retweets and thousands of views on our post but for most of us, that will never happen. There’s a lot you can do to get retweeted but lets start with what not to do.

Here is a list of of 5 things not to do if you want to get retweeted:

1. Asking for retweets is a huge no. If you want to be retweeted, create meaningful content for your viewers.

2. Sending the “I made a new blog post” tweet with a link to your site to everyone on your timeline is a quick way to get unfollowed and blocked. If you want people to see your post, add relevant #hashtags to your tweet.

3. Speaking of hashtags, using trending topics in your post to solicit viewers when they have no relevance to your blog topic shows that you have no idea how to use social media. This makes no sense and screams desparation. You will also not get retweeted. Always remember to use hashtags that are relevant to your blog topic.

4. If your link looks like this: http://tjecommunications.com/2014/11/16/why-kim-kardashian-is-still-winning/ it is too long and will probably not be retweeted. Lucky for you, most of the time Twitter shortens the link for you. There are many tools out there to shrink links; such as Hootsuite.

5. Posting link after link and tweeting like robot. If you post only links to your blog, you will not get retweets and probably not even followers. Try engaging in Twitter chats and interacting with followers to build rapport.

Am I missing something? Comment below.