17 Tips for Entrepreneurship

This week I’m celebrating 17 months of entrepreneurship! If you would have asked me on April 8, 2019 if I was ready for multiple lessons, challenges, and a worldwide pandemic, I would have said “absolutely not.” Now, here we are! 

I have surely learned and grown A LOT! Check out my 17 tips for aspiring and new entrepreneurs…

1. Make a plan before you quit.
Create a game plan before you walk out of your day job.

2. Get an accountant — seriously. 
Shout out to Touche Financial Solutions!

3. Raise your prices!
Know your worth, then add tax.

4. Create better contracts.
Find a good lawyer to help you create a contract template.

5. Never stop networking.
Your tribe is sooooo important. 

6. Never stop learning.
You don’t know what you don’t know, so stay open-minded.

7. Be open to change.
Sh*t happens.


8. Invest in your professional development.
You have to keep evolving!

9. Create a “fun” budget — you deserve it.
Girls night is crucial to my sanity.

10. Take a vacation!
Yaaaas for San Juan, PR — low key want to live there.

11. Remember your WHY.
This will carry you through the tough days. 

12. Do not overwork yourself. 
You can make yourself physically ill from stress and anxiety. Please, take care of yourself.

13. Create time for your family, friends, and partners. 
Work can wait. Family cannot. 

14. Make smart decisions with your money and time.
Review your business expenses and current project load often. 

15. Cut back on unnecessary expenses. 
Do you really need that new bag? New shoes? New clothes? Abandon cart!

16. Work ON your business often.
Administrative things, building your brand, reviewing your finances, etc.

17. Have fun! 
Because that is why we chose entrepreneurship in the first place!

Sounds easy enough, right? If you’re considering entrepreneurship, or if you are currently an entrepreneur, schedule some time to connect with me and let me know what’s holding  you back/what have been your greatest struggles.

5 Ways to Work On Your Business

COVID-19 has impacted so many of us in different ways. We cannot control the current climate, but we can control how we respond. 

Before you ask, no, it will not be easy. If you remember my new mantra, I’ve told you that entrepreneurship is not sexy and I mean that. But I mean it x100 during this pandemic. 

What we’re not going to do, is let COVID think it can steal our visions we have for our businesses. I hope you don’t take this as me being insensitive to what you’re going through. If you’re having a hard time, I want you to know that I am seriously here for you. My goal in all of this is to help other business owners and aspiring entrepreneurs thrive on their journey.

Here are 5 ways you can work on your business during these times…

1. Create designated time for YOUR brand

When I made the decision to go into full-time entrepreneurship, I decided immediately that working 9-5 was not for me. I wanted to create a life that allowed me to be best mom and woman I can possibly be. So, I decided I would work 35 hours per week for clients, and those last 5 hours would be spent working on ME and/or MY business. 

I use a tool called Toggl (it’s free check it out) to manage my time and this allows me to hold myself accountable when it comes to working on my business. If you’re one of those people who claim they don’t have the time, that is not true. The time is there, you just have to demand it for yourself.

2. Work on your content strategy

You know I love me some content marketing! I want you to love it for yourself, too. This is the ultimate way to establish yourself as the industry expert in your field and to position yourself as the go-to person for all things <insert whatever it is that you do>.

Do you know how many times I’ve been called “the email girl” or “the content lady”? More times than I can count! That is because I have put myself in position through these emails, posts on social media, live videos, and speaking engagements to be seen as the go-to person when you want to know more about digital. You can do the same for yourself! 

3. Build your tribe

We’ve talked about the importance of having a tribe a few times in these emails. If you don’t believe I practice what I preach, take a look at the lineup for #RTHCon20! I’m blessed to have such a powerful network of business owners. 

How did I meet such amazing people you may ask? Networking! Putting myself out there. Sparking conversations. Attending other people’s event. Them attending mine. Fostering real relationships. 

Building your tribe is NOT a one way street. It’s going to take work on both sides. Put yourself out there and get to work building your community of bosses!

4. Know your numbers

I have some past traumas that have led me to be very afraid of money. I don’t like thinking about it, but I do all the time and it makes me nervous. Since working with Touche Financial Solutions, I have felt more at ease because I know my numbers. I have a clear understanding of how much money my business needs to make in order to thrive. By knowing this number, it helps me make the right business decisions to continue to grow TJE

Spend some time doing a deep dive into your business and personal expenses, and find ways to improve in both of these areas. I’m no expertise in this area. However, I can tell you that doing this has helped me grow tremendously. I highly recommend you reach out to Sierra Thomas of Touche Financial Solutions ASAP!

5. Better tools = better business

Having the right business tools in place is truly amazing. I wish I could explain the feeling of knowing that your business is running properly even when you’re sleeping. 

What are considered business tools? Social media schedulers, email platforms, project management tools, your CRM, etc. I need you to review these tools to make sure they are helping your grow your business. I wrote about this at the beginning of the year, check it out

Spend time going through every tool you are using and make some decisions sooner than later. One recent decision I’ve made is to move 6 years work of email marketing into a brand new platform. This task is not easy (still working on it) but it is necessary if I want to continue to grow my business. 

Now that you have 5 different ways to work on your business, it is time to do the work! If you want to chat, I’m here! Schedule a call today. Click here.

7 Tips for Vacationing as an Entrepreneur

DISCLAIMER: I fully understand that not everyone feels safe to travel during this current climate. The following tip of the month is from my own personal experiences. I highly encourage you all to wear your masks at all times, especially when traveling and in public. 

I recently traveled to San Juan, Puerto Rico for the third time and it was a much needed get away. I don’t know about you, but my anxiety has been almost unmanageable.

Not sure if you know this but I’m a single mom on top of running my business full time. With Tegan being home 24/7 (and if you’re my Facebook friend you know she is eccentric and lively LOL) it has been tough to find peace.

I was initially hesitant about traveling again. But after some discussions with friends, we decided to go for it.

We wore our masks in the airports, Ubers, and when gracing the streets of Old San Juan. We also spent 98% of our time frolocking on the beach to avoid being close to others.

Believe it or not ya girl left her laptop AT HOME! I did have to do minor work things on the trip but for the most part I spent my time enjoying the sun.

On my way back, I was reflecting on the fact that this was my SECOND vacation as a full time boss. Can you believe that? My first time even being on the beach was 2016 and my 2020 I have funded myself, my business, and some vacations to top it off.

While it is important to make a budget for yourself and stick to it, it is also important that you still remember to make time for yourself. If you’re afraid that following your dreams means you won’t be able to have some fun, I’m here to tell you that is 1,000% not true.

Here are my 7 tips to vacationing as an entrepreneur:

1. Travel with Friends – This makes paying for hotels much cheaper! Plus, who wants to vacation alone?
2. Pick Hotels with FREE Breakfast – That’s ONE less meal you have to pay for.
3. Look for Cheap Flights – I flew Spirit for the first time on this last trip and I had a good experience. I’ll most likely fly with them again in the future. Just make sure that bag is 40lbs or less!
4. Pack Smart – Make yourself a checklist so you don’t forget to anything.
5. Buy a Bottle When You Get There – So much cheaper to buy a bottle than buying multiple drinks at every bar! Get your buzz on BEFORE going anywhere.
6. WEAR YOUR MASK! – On the plane, in the airport, and in public! Respect the places you’re traveling to by being safe and following their guidelines.
7. Self-Quarantine – Upon your return, do us all a favor by staying at home to quarantine!

I hope if you do decide to travel, you do it smart and keep the health and safety of yourself, and others, at the top of mind.

Safe travels!

How to Manage Mom Life & Business

Let’s cut to the chase. There’s no way in hell anyone can do it all on their own and maintain sanity at all times. I’m often asked “How do you do it all?” Or hear comments like, “Wow, you’re really running your business and mom life so well!”

To be honest, some days I feel like I have no idea what I’m doing; as a mom or as a business owner. Here’s a little back story…

I started my business in 2014 after having trouble finding a full-time job in my field after graduation. I spent that summer doing free-freelance work, working at an eyeglasses shop, and working at a summer internship. After working at a major non-profit, a startup marketing agency, and for a large retail brand, I stepped out on faith and decided to work for myself running TJE Communications full time.

During that time I bought a house, had a baby, and quickly had to learn how to balance my ambitious career goals with a child on my hip.

Our days are not always fun; especially during quarantine. I get frustrated and sad and stressed and anxious. However, I have gotten a better grasp on how to handle momming and marketing pretty well. If you are an aspiring entrepreneur, here are a few tips to help you learn how to manage your babies and your businesses.

  1. Establish Boundaries – My daughter has learned that when my computer is open, that means mommy is working. Which also means that she needs to keep her “asks” to a minimum. Keep in mind my daughter is turning 4 next month so it has gotten easier. It was much harder last year when I first quit my job. If possible, try to  set boundaries with your children so they know when mommy is in work mode, and when mommy is ready for cuddles and kisses.
  2. Be Open to Untraditional Business Hours – Momma, you ain’t about to work 9 to 5 with the kids at home. It’ll be more like 7am – 9am, then an intermission for breakfast, then back at it from 10am to 12pm, with another break to feed a “starving” child, followed by a potential temper tantrum that could push you back 2 hours. Now it’s 2pm and you still have work to do. It’s okay. Get used to it! This is the life of every mompreneur. Due to this, I try to schedule my meetings during times I know Tegan will be content. She has also learned that if I’m on the phone or in a meeting that she shouldn’t interrupt. Although, by now people actually enjoy my daughter jumping in on calls to say “hello” to the team.
  3. Stop Trying to Do It All – I have to remind myself this DAILY! I beat myself up over not getting items on my to-do list 100% completed, or when my daughter really wants to cuddle but I really want to get work done. It truly causes me to have so much anxiety. I’m (still) learning that it is OK if items on your to-do list go unchecked–there’s always tomorrow.
  4. Let Yourself Feel – Whether it’s mad, sad, happy, or even angry. Let yourself feel it! Go to your tribe and let it all out when you need to. I used to be afraid to ask for help and advice because I feel moms get so much judgement for being frustrated with their kids. Now when I’m frustrated, I humbly seek counsel through prayer and my community.
  5. Find Your Outlet – I’ve been running again lately and it has helped me so much with my anxiety. I also started on some home outdoor projects and have been playing my clarinet again. Find a new hobby or pick up an old one and use this as a way to relieve stress.

Quarantine life is coming to a close for some of us and I hope all of you have been hanging in there. Managing your anxiety and stress levels will be even more important once we all start getting our lives somewhat back to normal. Try these tips and let me know if they’ve helped!

Be sure to follow TJE Communications on Instagram and Twitter and don’t forget to like us on Facebook and share how you’re raising babies and businesses!

How to Make the Most of Your Day When Working from Home

If you’ve never worked from home before, it is probably more difficult than you can imagine. Our homes are supposed to be our sanctuary, not a place to stress about work!

With the recent circumstances, many of us don’t have a choice but to ditch the office and create a productive work environment in the comfort of our homes.

Why is working from home difficult?

Many people have this false idea that people who work from home are just sitting in their pajamas all day and binging their favorite series. That is far from the truth.

Those us who have the privilege to work from home on a daily basis are aware of the distractions your home causes when work needs to be done. It’s hard to see the laundry that needs doing, or the dishes in the sink, and the dog giving you the sweetest eyes begging for a belly rub and NOT want to give all of these things your time. This is why I choose to pay a membership to a co-working space so I can set some of those boundaries.

Here’s how you can maximize your productivity while working from home…

Whether it’s your first time working from home, or if you’ve tried to in the past and felt like a failure, here are 5 tips to help you maximize your productivity while working from home.

  1. Do not work in bed! Sounds like a good time, but you’ll end up napping/scrolling IG.⠀
  2. Create a designated work space. If you don’t have an office, your kitchen table may work. ⠀
  3. Find a good podcast to tune into. This is much better than watching tv because it’s hard to NOT look at the screen while working. Podcasts are great and all you have to do is tune in!⠀
  4. Set work hours! Whether it’s 9-5 or 10-6, find a time that works for you but stick to it!⠀
  5. Create a to-do list. This will help you stay on task and be mindful of your productivity. ⠀

If you follow the above five steps, I promise you will be able to successfully make it through these next few weeks. If you’re a mompreneur, check out one of my recent #TonnishasTuesdayTip that discusses how to work from home with toddlers.

Do you have any other tips for working from home? Comment below and share!

3 Ways to Turn Your Passion into Content

I’ve posed the question many times and still can’t find the answer….why is content marketing so hard? 

What makes content so important?

  • Content is the QUEEN of digital marketing
  • It helps to build credibility
  • Gives customers another entry point to your website or store front

We know the landscape of social media is changing so we can no longer just rely on these platforms to attract new customers. We have to leverage our experience and expertise in other ways to take our brands and businesses to the next level.

So again, why is content marketing so hard? It is because you are overthinking it. Content marketing sounds like something that is more intricate than it really is.

If we break it down…

Content = your knowledge.

Marketing = the place you decide to distribute your content (social media, email marketing, whitepapers, videos, blogging, etc.).

Here are 3 ways to turn your passion into content:

  1. Keep it basic. The first thing you have to understand is that you have knowledge about your industry that the average person does not. This means that there is no need to go into too much detail over things your audience may never understand. Think about the surface level knowledge you can share with your audience and find ways to translate that information in layman’s terms.
  2. PLAN. You know how I feel about planning. That doesn’t change here. Pull your calendar out and begin thinking about the content pieces you want to put out into the world.
  3. Distribute in a way that makes you feel comfortable. If you enjoy writing, distribute your content through writing. If you’re not scared of video, press record on your phone and get your content out to the world that way. Where people fail at content marketing, is being afraid to just do it – this is partially because they are scared of how they will distribute. Yes, it is important to evolve and push your limits. However, in the beginning, I encourage you to do what makes you feel comfortable.

Ready to turn your passion into content? It’s time to get started!

Need help? Schedule a FREE 15-minute call – let’s connect!

 

How to Determine KPIs

There’s no cookie cutter plan or strategy for your business. Every company model relies on a major key element to keep the brand moving forward.

For social influencers, it may be followers and engagement. For someone who makes candles, it may be conversions and sales. As a business owner, it is up to you to determine what KPIs matter for your business.

What are KPIs?

KPIs = key performance indicators.

According to KPI.org, “Key Performance Indicators (KPIs) are the critical (key) indicators of progress toward an intended result. KPIs help provide a focus for strategic and operational improvement, create an analytical basis for decision making and help focus attention on what matters most.”

Why do KPIs matter?

When you have a clear understanding of your goals, you’re able to create a real strategy to reach them. You’re also able to better articulate your message to potential partners and customers.

How do I determine KPIs?

First, you need to have a clear intended result. If you’re running a sale and your goal is to make X amount of dollars, there should be an expected revenue or sales goal in place as you’re building your campaign.

Secondly, you need to consider what drives the bottom line for your business. If sales and revenue move the needle for your brand, then focusing on followers and engagement is a waste of time and resources.

Lastly, you need to be realistic with your KPIs. If you’re unsure about what your goals should be, consider performing an audit on your business to understand the trends of your business before putting KPIs in place. Check out out audits here!

What are some common KPIs?

Here are some common KPIs to help you get started:

Likes/Reactions – The amount of times people have interacted with your post on social media. On Facebook, people are able to react with your post with a ‘Like’, ‘Love’, ‘Wow’, ‘Sad’, or ‘Angry’.

Followers/Page Likes – These are the people who  have decided to stay in the know about your brand or business by agreeing to receive updates on their timeline about you.

Reach – The amount of people who have seen your social post or advertisement.

Impressions – The amount of times your post or advertisement has been seen. This is very similar to ‘Reach’. Here’s how it is different: if three people have seen your post, but you have ten impressions, that means between those three people (reach), your post has been seen ten times (impression).

Engagement – This combines the amount of likes/reactions and comments on a social post. Do you know your engagement score? Find out here.

Conversions – Typically this is when someone takes a desired action such as making a purchase or providing you with their email address or contact information.

Need help setting KPIs for your business? Schedule a 15-minute discovery call to walk us through your concerns. We would be happy to help! Click here to schedule today.

Here’s your 2020 Business Checklist

It’s 2020 which is not only a new year, but a new decade! As we enter onto clean slate, it’s time to do things differently. Take a look at your 2020 business checklist to get your year, and your business, off to a great start.

  1. Review Business Tools – Are your current tools helping or hurting your business? Take a deep dive into the systems you’re using and determine what type of impact they are having on your bottom line. Is the ROI worth it? Are you able to obtain more business, more customers, or more sales with this tool? If the answer is no, then it is time to find new tools. **If a tool is not helping OR hurting, then you should still consider finding a new tool that can improve your business. We want to see consistent and steady growth vs remaining stagnant.
  2. Analyze Reports – From social media, to email marketing, and sales channels, making an effort to review your reports will give you a clear understanding of what is working, and what is not. At that point you’re able to create your 2020 strategy with the proper information to create a successful plan for your business.
  3. Content Planning – Decide the type of content you want to produce in 2020 and consider how much it will take you to produce. If you don’t have the skills or resources to execute your goals, then you need to consider outsourcing and allocate enough time to do so. Plus, we all know content planning is KEY to winning at life and business.
  4. Get Organized – Take your ideas from your mind or your journal and implement them into a real project management system that can hold yourself, and your teams accountable. There are plenty of free tools out there that can help you stay organized which will ultimately help you grow as a business owner.
  5. Find Your Tribe – We know how important it is to have a community who you can grow with and learn from. This is equally important in your personal and professional life. If you don’t already have a community, then take the time to find one! Start online and then move those digital relationships to real, in-person connections.

For more business tips, subscribe to Tonnisha’s Tip of the Month mailing list! Plus, check out 6 Ways to Keep Your Sanity in Entrepreneurship.

6 Ways to Keep Your Sanity in Entrepreneurship

I’ve been in the entrepreneur world for a little over 6 months now and there is SO much no one told me. For those who are thinking of going full time soon, take some of this rookie advice and prepare for your new life.

1. Surround Yourself with Positivity

Thankfully for me, my family and friends have remained positive and supportive since I made my decision. I partially think it’s because I had been speaking about going full time for over a year now so they were mentally prepared for the day I finally quit.

2. Save Business Woes for Other Entrepreneurs

While having supportive family and friends are great, try to save your business woes for your business friends if possible. When things aren’t going as planned, sometimes your family’s first reaction may be for you to pick up a part-time job, or consider going back to work. However, a business owner will tell you to stick it out or provide you with tools or tactics to grow your business. If being an entrepreneur is truly what you want, you have to tune out the noise.

3. Invest in Tools to Make Your Life Easier

At some point you may outgrow your current systems and need to invest in tools to make your life easier. From task management, time trackers, to social media management tools — you have to be willing to invest in your growth.

4. Don’t Stay Married to Current Tools

I’ve been in business for 5 years and as I’ve grown, I’ve had to move systems and platforms. I’m not using the same task management tool or social media management tool I started with. I am also in the market for a new e-commerce and email marketing tool. If your current systems can’t grow with you, let them go!

5. Find ways to destress

As much as I love the HUSTLE, I understand the need for rest. For me, I enjoy meditation, going to church with my family and friends, and working out. If you have a hard time recognizing when you need to destress, get yourself an accountability partner! At times, I have good friends who remind me when I need to relax. Overtime, you’ll be able to recognize when your anxiety is high and you’ll be able to keep yourself in check.

6. You’re not alone

All entrepreneurs are stressed, anxious, and feeling like there’s still so much more work to do. You’re not alone! Find your tribe and surround yourself with people who can relate to the hustle.

I hope you found these tips helpful! Did I miss anything? Comment below!