5 Ways to Practice Self Care as a Business Owner

The last two years have been tough for everyone—I know we’re tired of hearing that but it’s so true. 

Throughout the course of our somewhat two-year stay-at-home order, I had gained about 50 pounds, became increasingly stressed about work, developed high blood pressure, high cholesterol, and my anxiety was through the roof.

I coped in the ways most of us did. Eating amazing, yet greasy fatty foods and drinking my weight in wine.

After being told at 29 that I needed to be on two blood pressure medications, a thyroid medication, and a cholesterol medication, I got serious about making changes in my life. 

Before I quit my corporate job to start my own business, I was extremely active. I worked out 5-6 times per week, ate very healthy, and had reached my “dream” body goals. I assumed that once I left my job, I would have so much time to work out and take care of myself. I was wrong.

The truth is, I became so consumed with work and being a mom that I completely strayed away from my routine. Being stuck at home didn’t make it any better. 

I did try to get things back on track.

I bought a kickboxing stand (it’s still not completely set up after a year of sitting in my garage), a 45LB barbell, resistance bands, and even invested in some weight loss apps. None of this worked.

I had to have a real tough talk with myself…

How can I show up as my best self for my clients if I can’t even show up as my best self for ME!

It has taken time. But I have finally created a routine for myself and I want to share how I did it. Whether you’re a business owner, a side hustler, or a mom trying to figure out how to balance work and family—try doing these three things:

Put it on the calendar.
Admittedly I have a terrible memory. I can get so caught up in working that I’ll forget to do things. I even put on my calendar “pick Tegan up from school” at 3:30 PM every day because I have this fear that I will forget (thankfully I never have but can you imagine???).

I plan my workouts, massages, lash appointments, etc. at least 2-4 weeks in advance and I block the time off on my calendar. This way, I don’t have to worry about anyone scheduling meetings over my “me” time and I also am able to hold myself accountable to show up for myself.

Set a goal.
I have found my love of working out again so I have a goal to work out at least 4-5 times per week. I encourage you to set a realistic goal with yourself. 

Start off with 1 to 2 days per week and work your way up—IF you want to. Do what feels best for you and don’t worry about what anyone else thinks.

Create some variety.
I have started and stopped and started again so many times on my fitness journey. One of my main reasons for stopping was boredom.

I love running, I love riding my Peloton Bike, and I especially love my OrangeTheory classes, but who wants to do the same workout every single day? It’s so easy to quit when you’re bored and unmotivated.

While setting a goal and creating your schedule, don’t be afraid to mix it up and try new things. Test out different types of workouts and find which ones are the best fit for you.

Now that you’ve done all that, here are some of my favorite ways to practice self-care…

1. Break a sweat!
If I get a good sweat in, I know I’ve just accomplished a great workout. As I mentioned above, OrangeTheory and my Peloton Bike are two of my favorite ways to get some cardio in. I highly recommend you try them out!

2. Meditate + Stretch.
Lately, I’ve been waking up a little earlier so that I have time to meditate and stretch before I start my day. Doing them both at the same time is a great way to multitask if you’re busy. 

3. Get a massage.
If you’re going to be stepping up your workout regime, you definitely need to take care of your body. Not only is a massage relaxing, but it also helps to loosen up your muscles so that you’re able to keep your routine going. 

4. Get some solitude.
I love taking solo trips, even if it’s just for a few days. Kick your family out of the house for a few hours, book a hotel in a new city, go for a drive—whatever works for you. Find a way to get some alone time at least once a month. And put those phones on DND!

5. Set focus features on your smartphone.
Speaking of DND (do not disturb), I loveeeee putting my phone on silent. If you have an iPhone you’re now able to create different “Focus” features to make sure you’re not disturbed when you don’t want to be. I highly recommend doing this when you want solitude or to keep yourself on track during your workday. 

Take my word for it—practicing self-care is imperative no matter who you are. Even if it’s just a small moment, take time for yourself often. Keep yourself healthy so we can keep our businesses thriving!

3 Things to Do Before Q1 is Over

Believe it or not, we are almost a quarter of the way through 2021! As we move forward, here are 3 things you should be working on:
 
  1. Setting/Updating Goals
If you set 2021 goals, now is the time to see if you’re on track to meet them. Take a moment to review what those goals were and make adjustments if needed.
 
  1. Clean Your Office
IDK about you, but my office is a DISASTER! Between me working in here daily, my niece occasionally doing virtual school, and Tegan just being her messy self…it looks crazy in here. And quite frankly it’s messing with my vibes! This weekend I’ll be spending time doing spring cleaning!
 
  1. Relax…we’re still in a pandemic
Please, do not get hard on yourself. We are still very much battling a global pandemic and the world is still not “back to normal.” This is not a time to beat yourself up for not reaching goals or having a messy office. We are all doing the best we can!
 
With that being said, we will soon be launching our Respect the Hustle Community where you will receive weekly resources to help you:
  • Grow Your Business
  • Build Your Brand
  • Practice Self-Care as a Business Owner
 
And soooo much more! From exclusive webinars to discounts on events, our tribe is genuinely here to help you become your best self AND to excel as an entrepreneur!

Click here to join the #RespecttheHustle mailing list and to stay in the know of when the community will officially launch!

17 Tips for Entrepreneurship

This week I’m celebrating 17 months of entrepreneurship! If you would have asked me on April 8, 2019 if I was ready for multiple lessons, challenges, and a worldwide pandemic, I would have said “absolutely not.” Now, here we are! 

I have surely learned and grown A LOT! Check out my 17 tips for aspiring and new entrepreneurs…

1. Make a plan before you quit.
Create a game plan before you walk out of your day job.

2. Get an accountant — seriously. 
Shout out to Touche Financial Solutions!

3. Raise your prices!
Know your worth, then add tax.

4. Create better contracts.
Find a good lawyer to help you create a contract template.

5. Never stop networking.
Your tribe is sooooo important. 

6. Never stop learning.
You don’t know what you don’t know, so stay open-minded.

7. Be open to change.
Sh*t happens.


8. Invest in your professional development.
You have to keep evolving!

9. Create a “fun” budget — you deserve it.
Girls night is crucial to my sanity.

10. Take a vacation!
Yaaaas for San Juan, PR — low key want to live there.

11. Remember your WHY.
This will carry you through the tough days. 

12. Do not overwork yourself. 
You can make yourself physically ill from stress and anxiety. Please, take care of yourself.

13. Create time for your family, friends, and partners. 
Work can wait. Family cannot. 

14. Make smart decisions with your money and time.
Review your business expenses and current project load often. 

15. Cut back on unnecessary expenses. 
Do you really need that new bag? New shoes? New clothes? Abandon cart!

16. Work ON your business often.
Administrative things, building your brand, reviewing your finances, etc.

17. Have fun! 
Because that is why we chose entrepreneurship in the first place!

Sounds easy enough, right? If you’re considering entrepreneurship, or if you are currently an entrepreneur, schedule some time to connect with me and let me know what’s holding  you back/what have been your greatest struggles.

5 Ways to Work On Your Business

COVID-19 has impacted so many of us in different ways. We cannot control the current climate, but we can control how we respond. 

Before you ask, no, it will not be easy. If you remember my new mantra, I’ve told you that entrepreneurship is not sexy and I mean that. But I mean it x100 during this pandemic. 

What we’re not going to do, is let COVID think it can steal our visions we have for our businesses. I hope you don’t take this as me being insensitive to what you’re going through. If you’re having a hard time, I want you to know that I am seriously here for you. My goal in all of this is to help other business owners and aspiring entrepreneurs thrive on their journey.

Here are 5 ways you can work on your business during these times…

1. Create designated time for YOUR brand

When I made the decision to go into full-time entrepreneurship, I decided immediately that working 9-5 was not for me. I wanted to create a life that allowed me to be best mom and woman I can possibly be. So, I decided I would work 35 hours per week for clients, and those last 5 hours would be spent working on ME and/or MY business. 

I use a tool called Toggl (it’s free check it out) to manage my time and this allows me to hold myself accountable when it comes to working on my business. If you’re one of those people who claim they don’t have the time, that is not true. The time is there, you just have to demand it for yourself.

2. Work on your content strategy

You know I love me some content marketing! I want you to love it for yourself, too. This is the ultimate way to establish yourself as the industry expert in your field and to position yourself as the go-to person for all things <insert whatever it is that you do>.

Do you know how many times I’ve been called “the email girl” or “the content lady”? More times than I can count! That is because I have put myself in position through these emails, posts on social media, live videos, and speaking engagements to be seen as the go-to person when you want to know more about digital. You can do the same for yourself! 

3. Build your tribe

We’ve talked about the importance of having a tribe a few times in these emails. If you don’t believe I practice what I preach, take a look at the lineup for #RTHCon20! I’m blessed to have such a powerful network of business owners. 

How did I meet such amazing people you may ask? Networking! Putting myself out there. Sparking conversations. Attending other people’s event. Them attending mine. Fostering real relationships. 

Building your tribe is NOT a one way street. It’s going to take work on both sides. Put yourself out there and get to work building your community of bosses!

4. Know your numbers

I have some past traumas that have led me to be very afraid of money. I don’t like thinking about it, but I do all the time and it makes me nervous. Since working with Touche Financial Solutions, I have felt more at ease because I know my numbers. I have a clear understanding of how much money my business needs to make in order to thrive. By knowing this number, it helps me make the right business decisions to continue to grow TJE

Spend some time doing a deep dive into your business and personal expenses, and find ways to improve in both of these areas. I’m no expertise in this area. However, I can tell you that doing this has helped me grow tremendously. I highly recommend you reach out to Sierra Thomas of Touche Financial Solutions ASAP!

5. Better tools = better business

Having the right business tools in place is truly amazing. I wish I could explain the feeling of knowing that your business is running properly even when you’re sleeping. 

What are considered business tools? Social media schedulers, email platforms, project management tools, your CRM, etc. I need you to review these tools to make sure they are helping your grow your business. I wrote about this at the beginning of the year, check it out

Spend time going through every tool you are using and make some decisions sooner than later. One recent decision I’ve made is to move 6 years work of email marketing into a brand new platform. This task is not easy (still working on it) but it is necessary if I want to continue to grow my business. 

Now that you have 5 different ways to work on your business, it is time to do the work! If you want to chat, I’m here! Schedule a call today. Click here.

7 Tips for Vacationing as an Entrepreneur

DISCLAIMER: I fully understand that not everyone feels safe to travel during this current climate. The following tip of the month is from my own personal experiences. I highly encourage you all to wear your masks at all times, especially when traveling and in public. 

I recently traveled to San Juan, Puerto Rico for the third time and it was a much needed get away. I don’t know about you, but my anxiety has been almost unmanageable.

Not sure if you know this but I’m a single mom on top of running my business full time. With Tegan being home 24/7 (and if you’re my Facebook friend you know she is eccentric and lively LOL) it has been tough to find peace.

I was initially hesitant about traveling again. But after some discussions with friends, we decided to go for it.

We wore our masks in the airports, Ubers, and when gracing the streets of Old San Juan. We also spent 98% of our time frolocking on the beach to avoid being close to others.

Believe it or not ya girl left her laptop AT HOME! I did have to do minor work things on the trip but for the most part I spent my time enjoying the sun.

On my way back, I was reflecting on the fact that this was my SECOND vacation as a full time boss. Can you believe that? My first time even being on the beach was 2016 and my 2020 I have funded myself, my business, and some vacations to top it off.

While it is important to make a budget for yourself and stick to it, it is also important that you still remember to make time for yourself. If you’re afraid that following your dreams means you won’t be able to have some fun, I’m here to tell you that is 1,000% not true.

Here are my 7 tips to vacationing as an entrepreneur:

1. Travel with Friends – This makes paying for hotels much cheaper! Plus, who wants to vacation alone?
2. Pick Hotels with FREE Breakfast – That’s ONE less meal you have to pay for.
3. Look for Cheap Flights – I flew Spirit for the first time on this last trip and I had a good experience. I’ll most likely fly with them again in the future. Just make sure that bag is 40lbs or less!
4. Pack Smart – Make yourself a checklist so you don’t forget to anything.
5. Buy a Bottle When You Get There – So much cheaper to buy a bottle than buying multiple drinks at every bar! Get your buzz on BEFORE going anywhere.
6. WEAR YOUR MASK! – On the plane, in the airport, and in public! Respect the places you’re traveling to by being safe and following their guidelines.
7. Self-Quarantine – Upon your return, do us all a favor by staying at home to quarantine!

I hope if you do decide to travel, you do it smart and keep the health and safety of yourself, and others, at the top of mind.

Safe travels!

How to Manage Mom Life & Business

Let’s cut to the chase. There’s no way in hell anyone can do it all on their own and maintain sanity at all times. I’m often asked “How do you do it all?” Or hear comments like, “Wow, you’re really running your business and mom life so well!”

To be honest, some days I feel like I have no idea what I’m doing; as a mom or as a business owner. Here’s a little back story…

I started my business in 2014 after having trouble finding a full-time job in my field after graduation. I spent that summer doing free-freelance work, working at an eyeglasses shop, and working at a summer internship. After working at a major non-profit, a startup marketing agency, and for a large retail brand, I stepped out on faith and decided to work for myself running TJE Communications full time.

During that time I bought a house, had a baby, and quickly had to learn how to balance my ambitious career goals with a child on my hip.

Our days are not always fun; especially during quarantine. I get frustrated and sad and stressed and anxious. However, I have gotten a better grasp on how to handle momming and marketing pretty well. If you are an aspiring entrepreneur, here are a few tips to help you learn how to manage your babies and your businesses.

  1. Establish Boundaries – My daughter has learned that when my computer is open, that means mommy is working. Which also means that she needs to keep her “asks” to a minimum. Keep in mind my daughter is turning 4 next month so it has gotten easier. It was much harder last year when I first quit my job. If possible, try to  set boundaries with your children so they know when mommy is in work mode, and when mommy is ready for cuddles and kisses.
  2. Be Open to Untraditional Business Hours – Momma, you ain’t about to work 9 to 5 with the kids at home. It’ll be more like 7am – 9am, then an intermission for breakfast, then back at it from 10am to 12pm, with another break to feed a “starving” child, followed by a potential temper tantrum that could push you back 2 hours. Now it’s 2pm and you still have work to do. It’s okay. Get used to it! This is the life of every mompreneur. Due to this, I try to schedule my meetings during times I know Tegan will be content. She has also learned that if I’m on the phone or in a meeting that she shouldn’t interrupt. Although, by now people actually enjoy my daughter jumping in on calls to say “hello” to the team.
  3. Stop Trying to Do It All – I have to remind myself this DAILY! I beat myself up over not getting items on my to-do list 100% completed, or when my daughter really wants to cuddle but I really want to get work done. It truly causes me to have so much anxiety. I’m (still) learning that it is OK if items on your to-do list go unchecked–there’s always tomorrow.
  4. Let Yourself Feel – Whether it’s mad, sad, happy, or even angry. Let yourself feel it! Go to your tribe and let it all out when you need to. I used to be afraid to ask for help and advice because I feel moms get so much judgement for being frustrated with their kids. Now when I’m frustrated, I humbly seek counsel through prayer and my community.
  5. Find Your Outlet – I’ve been running again lately and it has helped me so much with my anxiety. I also started on some home outdoor projects and have been playing my clarinet again. Find a new hobby or pick up an old one and use this as a way to relieve stress.

Quarantine life is coming to a close for some of us and I hope all of you have been hanging in there. Managing your anxiety and stress levels will be even more important once we all start getting our lives somewhat back to normal. Try these tips and let me know if they’ve helped!

Be sure to follow TJE Communications on Instagram and Twitter and don’t forget to like us on Facebook and share how you’re raising babies and businesses!

How to Make the Most of Your Day When Working from Home

If you’ve never worked from home before, it is probably more difficult than you can imagine. Our homes are supposed to be our sanctuary, not a place to stress about work!

With the recent circumstances, many of us don’t have a choice but to ditch the office and create a productive work environment in the comfort of our homes.

Why is working from home difficult?

Many people have this false idea that people who work from home are just sitting in their pajamas all day and binging their favorite series. That is far from the truth.

Those us who have the privilege to work from home on a daily basis are aware of the distractions your home causes when work needs to be done. It’s hard to see the laundry that needs doing, or the dishes in the sink, and the dog giving you the sweetest eyes begging for a belly rub and NOT want to give all of these things your time. This is why I choose to pay a membership to a co-working space so I can set some of those boundaries.

Here’s how you can maximize your productivity while working from home…

Whether it’s your first time working from home, or if you’ve tried to in the past and felt like a failure, here are 5 tips to help you maximize your productivity while working from home.

  1. Do not work in bed! Sounds like a good time, but you’ll end up napping/scrolling IG.⠀
  2. Create a designated work space. If you don’t have an office, your kitchen table may work. ⠀
  3. Find a good podcast to tune into. This is much better than watching tv because it’s hard to NOT look at the screen while working. Podcasts are great and all you have to do is tune in!⠀
  4. Set work hours! Whether it’s 9-5 or 10-6, find a time that works for you but stick to it!⠀
  5. Create a to-do list. This will help you stay on task and be mindful of your productivity. ⠀

If you follow the above five steps, I promise you will be able to successfully make it through these next few weeks. If you’re a mompreneur, check out one of my recent #TonnishasTuesdayTip that discusses how to work from home with toddlers.

Do you have any other tips for working from home? Comment below and share!

3 Ways to Turn Your Passion into Content

I’ve posed the question many times and still can’t find the answer….why is content marketing so hard? 

What makes content so important?

  • Content is the QUEEN of digital marketing
  • It helps to build credibility
  • Gives customers another entry point to your website or store front

We know the landscape of social media is changing so we can no longer just rely on these platforms to attract new customers. We have to leverage our experience and expertise in other ways to take our brands and businesses to the next level.

So again, why is content marketing so hard? It is because you are overthinking it. Content marketing sounds like something that is more intricate than it really is.

If we break it down…

Content = your knowledge.

Marketing = the place you decide to distribute your content (social media, email marketing, whitepapers, videos, blogging, etc.).

Here are 3 ways to turn your passion into content:

  1. Keep it basic. The first thing you have to understand is that you have knowledge about your industry that the average person does not. This means that there is no need to go into too much detail over things your audience may never understand. Think about the surface level knowledge you can share with your audience and find ways to translate that information in layman’s terms.
  2. PLAN. You know how I feel about planning. That doesn’t change here. Pull your calendar out and begin thinking about the content pieces you want to put out into the world.
  3. Distribute in a way that makes you feel comfortable. If you enjoy writing, distribute your content through writing. If you’re not scared of video, press record on your phone and get your content out to the world that way. Where people fail at content marketing, is being afraid to just do it – this is partially because they are scared of how they will distribute. Yes, it is important to evolve and push your limits. However, in the beginning, I encourage you to do what makes you feel comfortable.

Ready to turn your passion into content? It’s time to get started!

Need help? Schedule a FREE 15-minute call – let’s connect!

 

How to Determine KPIs

There’s no cookie cutter plan or strategy for your business. Every company model relies on a major key element to keep the brand moving forward.

For social influencers, it may be followers and engagement. For someone who makes candles, it may be conversions and sales. As a business owner, it is up to you to determine what KPIs matter for your business.

What are KPIs?

KPIs = key performance indicators.

According to KPI.org, “Key Performance Indicators (KPIs) are the critical (key) indicators of progress toward an intended result. KPIs help provide a focus for strategic and operational improvement, create an analytical basis for decision making and help focus attention on what matters most.”

Why do KPIs matter?

When you have a clear understanding of your goals, you’re able to create a real strategy to reach them. You’re also able to better articulate your message to potential partners and customers.

How do I determine KPIs?

First, you need to have a clear intended result. If you’re running a sale and your goal is to make X amount of dollars, there should be an expected revenue or sales goal in place as you’re building your campaign.

Secondly, you need to consider what drives the bottom line for your business. If sales and revenue move the needle for your brand, then focusing on followers and engagement is a waste of time and resources.

Lastly, you need to be realistic with your KPIs. If you’re unsure about what your goals should be, consider performing an audit on your business to understand the trends of your business before putting KPIs in place. Check out out audits here!

What are some common KPIs?

Here are some common KPIs to help you get started:

Likes/Reactions – The amount of times people have interacted with your post on social media. On Facebook, people are able to react with your post with a ‘Like’, ‘Love’, ‘Wow’, ‘Sad’, or ‘Angry’.

Followers/Page Likes – These are the people who  have decided to stay in the know about your brand or business by agreeing to receive updates on their timeline about you.

Reach – The amount of people who have seen your social post or advertisement.

Impressions – The amount of times your post or advertisement has been seen. This is very similar to ‘Reach’. Here’s how it is different: if three people have seen your post, but you have ten impressions, that means between those three people (reach), your post has been seen ten times (impression).

Engagement – This combines the amount of likes/reactions and comments on a social post. Do you know your engagement score? Find out here.

Conversions – Typically this is when someone takes a desired action such as making a purchase or providing you with their email address or contact information.

Need help setting KPIs for your business? Schedule a 15-minute discovery call to walk us through your concerns. We would be happy to help! Click here to schedule today.