Email Marketing Trends to Use in 2024

Utilizing email marketing is one of the most effective ways to engage with your consumers as it gives the brand a direct line of communication with your consumers. By using email marketing to keep your consumers engaged, here are 3 great, current strategies to use for your email marketing.

Less is More

Since we are almost halfway through the 2020s, one trend that has been prominent in email marketing is using a more simplistic approach when reaching out. Minimalist layouts, concise content, and clean visuals are rising in popularity as they grab the attention of consumers more easily.

Maintaining consistent colors, themes, and language within email marketing, is a great way to establish a distinct brand identity for your business. Increasing brand awareness is a valuable strategy to make consumers more familiar with the brand therefore creating trust and loyalty.

Mobile Phone Accessibility

Not everyone accesses their emails on a laptop anymore, so your brand’s emails must be made to also be mobile-device-accessible. If consumers can easily read and interact with your brand’s emails on their mobile devices, they are more likely to engage with your content.

The more people that open your emails, the higher your click-through rates are. The higher click-through rates, the more likely you are going to achieve your conversion goals. It is a never-ending cycle of increased engagement for your business.

Visuals are Everything

Visual content like GIFs, images, and videos grab the attention of the consumer quicker than text. While rummaging through a crowded inbox, intriguing visuals are more likely to reel in the recipient to open them. There is a reason why social media has been dominating in marketing recently; it’s all visual.

Visual storytelling effectively showcases products or services offered by your business. It conveys information quickly and easily, setting your brand identity to be more memorable and recognizable.

By using these trends in your business’s email marketing, you can easily elevate your brand higher than you ever thought you could.

Ready to implement these trends in your email marketing? Click here to schedule a FREE 15-minute business consultation to get started!