Social Media Marketing Trends to Use in 2024

Social media has become more and more prominent in our daily lives and with constant algorithm changes and new trends, things can be hard to keep up with.

As you’re working through the 7 Days to Better Social Media Challenge, here are 3 trends that you should use when creating social media marketing posts:

Brands Aren’t Scared to be Playful

Shout out to Meredith Ulmer who changed the game of social media with her work at Wendy’s (you youngsters probably don’t know this history so let me put you on game—click here). Lots of brands have followed suit and are ditching the serious tone of their content and experimenting with memes that relate to pop culture.

Every brand is trying to be known as the “cool kid” on social media. They are on a mission to create content that is engaging and captures the humans behind the brand. From cracking jokes to displaying heartwarming stories from real people; your brand can join in on the social media fun, without losing its sense of professionalism.

Don’t be afraid to jump on the bandwagon of other social media trends; You never know what kind of goofy idea might make your brand skyrocket in popularity and sales!

Video Dominance

In the last few years, short-form videos, prevalent on platforms such as TikTok, Instagram, and YouTube were one of the most engaging types of content found on social media. Recently, it has been discovered that longer videos are pulling in people as well, especially since TikTok has been pushing for longer videos.

Short-form videos should remain a staple in your daily social media strategy. However, consider incorporating long-form storytelling elements into your content for a more comprehensive and engaging approach.

Authentic Content = Active Engagement

Consumers have a strong desire for authentic, and non-promotional content from all sorts of brands across social media. The recent surge in the popularity of influencer culture demonstrates to marketers that authentic content humanizes the brand.

By showcasing the people behind the brand, sharing real stories, and providing a glimpse of behind-the-scenes, these companies become more relatable to the public eye. Emotional connections tend to drive higher engagement as consumers feel genuine connections with the content they are viewing.

By staying in the loop and working these strategies into your game plan, you will rock the social media scene, grow your game, and make connections that stick with your audience for the long run.