4 Steps to Get Started with Email Marketing
Email marketing often doesn't receive the appreciation it deserves, but it's actually one of the most powerful tools in digital marketing. Here are four compelling reasons why you should LOVE email marketing:
Impressive ROI
Email marketing boasts an average return on investment (ROI) of $36 for every dollar spent. That's a remarkable figure, showcasing its effectiveness in driving results.
Direct Communication
Unlike many other marketing tactics, email provides a direct line to consumers. While some might argue that SMS also offers this, email remains a cornerstone in reaching decision-makers, whether they're sealing business deals or managing household purchases.
Wide Reach
With 85% of the world's population owning an email address, and 70% stating they consistently open emails from their favorite brands, email marketing ensures your message reaches a broad audience.
Versatile Engagement
Email isn't just for selling products. It's a versatile tool for building brand awareness, nurturing customer relationships, and establishing yourself as an industry authority.
Now that you're convinced of the power of email marketing, here's how you can kickstart your efforts:
Step 1: Select a Platform
There's a plethora of email marketing platforms available, each with its own features and benefits. From MailChimp, which boasts user-friendliness and budget-friendliness, to Constant Contact, Klaviyo, and Omnisend, the key is finding a platform that aligns with your business needs and preferences.
P.S. If you sign up for a paid MailChimp account we’ll both receive $30 in bill credits. Click here to sign up today!
Step 2: Define Your Goals
While selling products is a common goal, email marketing can achieve much more. Whether it's building brand awareness, fostering customer engagement, or positioning yourself as an industry expert, clarify your objectives before crafting your email campaigns.
Step 3: Identify Your Audience
Segmentation is key to effective email marketing. Determine whether you're targeting existing customers, prospects, donors, or a combination of both. Tailor your content and messaging to suit each audience’s needs and preferences.
Step 4: Plan Your Content
Just like planning social media content, crafting compelling email content requires thought and strategy. Start with a regular sending cadence, such as one email per month, and gradually expand based on engagement and feedback.
Ready to get started with email marketing? Click here to schedule a FREE 15-minute business consultation to discuss your email marketing needs.
