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3 Reasons Why You Have to Keep Hustlin’

Monday I hosted my first TJE event titled, Respect the Hustle. The purpose of the event was to bring like-minded women together for an evening of wine and networking. 100 women entrepreneurs registered for this event and nearly 60% of attendees showed up. I’m still trying to wrap my brain around that.

The responses I’ve received thus far have reminded me WHY I need to keep the hustle alive and here’s why you should too:

1. You don’t know who’s watching. While you’re looking in the mirror thinking of all the things you could have done better, there’s someone watching you who believes in you. They believe in your dream and your hustle and they want to see you win!

2. You got shit to do. And goals to reach! You might be closer than you think to the finish line. Sure, there are going to be rough times. That is what builds our character. But you have to push past them and stay resilient to reap the rewards.

3. I need you. Watching the women I’ve build connections to succeed makes me feel like I’m winning, too. I love celebrating your wins! I need you to keep hustlin’ because you motivate me to do the same.

We’re in this together, girl! I know it get hurts but when you want to give up, think about these three things and remind yourself why you started. If you need an accountability, let’s connect and keep each other motivated.

I look forward to seeing you at the next TJE event! Until then, keep hustlin’!

Check out some pictures from the first #RespecttheHustlepictures by Jen Lyttle.

Sponsors:

Wine on Highhttp://www.wineonhigh.com

Stella & Dot by Michelle Vroomhttp://www.stelladot.com/sites/MichelleVroom

Damsel in Defense by Trina D. Harrishttp://www.youdeservesafety.com

Fulciohttps://www.fulcio.life/

Dalisay is Pure – dalisayispure@gmail.com

Bonbons by Linda – bonbonsbylinda@gmail.com

Pure Romance by Tonnisha – pureromance.com/tonnishaenglish

Email marketing has the larger ROI than any other form of marketing. Register today for the first TJE webinar and learn how you can boost for business for nearly, free! Click here to learn more. 

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#BlkWomeninBiz: Ibriz M.

Meet Ibriz M; a senior studying Political Science and Community Development at Howard University. Reigning from Philly, Ibriz was raised by her great-grandmother and mother who are both cosmetologist and beauty salon owners. Needless to say, being an entrepreneur runs through her veins.

Growing up she was always encouraged to pursue her dreams rather than take on your average 9-5. She knew from an early age that she was going to be her own boss. When she was around 7 years old, she and her cousin began making jewelry out of beads and plastic cord. This was only one of her first business ideas.

Her current hustle is her makeup line; Dipped Cosmetics. Many black women can relate to the woes of trying to find your perfect foundation shade. Ibriz saw this as she began learning more about makeup through YouTube. She created Dipped Cosmetics to bridge the gap in makeup for enthusiasts of color.

How did she do it?

She dedicated an entire summer to researching the cosmetic industry, manufacturers, and other successful companies. She worked tirelessly all day and night working on logos, coming up with new business ideas, and planning her launch. She committed herself to creating her brand and in the end, she made her dream a reality.

While that may sound simple enough, Ibriz had to make many sacrifices to build her business.

“The money that I used to start my business was supposed to buy my first car. I had to give my dad an entire business plan in order to convince him to let me invest the money in buying mink lashes rather than a car.”

To this day, gaining support from family and others alike has been one of the most challenging aspects of her business. When you dedicate your life to your business, there are some days you want to ask yourself, “is this even worth it?”

“I had a few great friends who held it down and supported me from the very beginning without me having to ask but there were more people that I love that never supported my brand but would call me from the Sephora store asking what I suggest they get.”

Overtime Ibriz has learned a lot about herself, and the harsh reality of being a black woman in business.

“Starting my brand really helped me realize that everyone won’t always be happy for you or eager to support you but as long as you stay true to your vision, your dedication will pay off.”

After a while Ibriz didn’t even have time to acknowledge the non-supporters because she was too busy sending packages out to complete strangers from all over the country. She is inspired by black women who have paved the way in the industry such as Blac Chyna with her Lashed brand.

“It’s empowering to be a part of a collection of independent women who are grinding to make their dreams a reality.”

One piece of advice Ibriz would give to other women wanting to start their own cosmetic line? Commitment. You have to be prepared to make the sacrifice to begin to be recognized amongst the big-name brands. If you’re ready to put it all on the line, then go for it!

Ibriz, thank you for being amongst this tribe of black women in business. Your drive and dedication is inspiring to me and all the women who will follow your lead. Never stop, never give up. WE need you!

3 Types of Emails Your Business Should Send

You probably receive these types of emails regularly from other companies. Here is why your business should send them, too.

As we countdown to Using Email Marketing to Boost Your Business, I’ve had a lot of business owners ask me, “Is email marketing truly something my type of business should invest in?” My short answer: Yes.

If you check the stats from my previous post, you should completely understand the WHY. For those that are still unsure, put yourself in your consumers shoes as you continue to read.

  1. Welcome Email – The first email campaign you should send is a welcome email. This email should let the subscriber know the types of emails they will be receiving and the frequency. The true purpose of this email is to set the tone. When you do that from the beginning, subscribers will know what to expect and are more likely to open future emails.
  2. Newsletter – Many marketers make the mistake of only emailing subscribers when they are trying to sell or promote something. You should have at least one monthly touchpoint that encompasses things happening in the industry, in your business, or even in the community that is relevant.
  3. Follow Up – If you’ve had a recent event, webinar, or meeting with a prospective client, you should send a follow up email to attendees. This should include a recap of the event or conversation you’ve had, and your company information. You should also ask their permission to add them to your mailing list for future communication.

If you think about it, you probably receive these type of messages on a daily basis. That is why content is important. It is what keeps readers coming back. Register for Using Email Marketing to Boost Your Business to learn more about how you can take your brand to the next level.

Want to talk to me directly about how email marketing can help your business? Click here to schedule a one-on-one consultation.

#BlkWomeninBiz: Morgan A. Owens

Morgan A. Owens is a force to be reckoned with. She is the Founder of Curvy Cardio and provides professional services for business owners that include one-on-one coaching, brand consultation, and more!

Her mission is to empower minority women with careers and entrepreneurship goals and aspirations. She does just that through workshops, like Brown Girls That Brand, and upcoming events such as her September Empowerment Series.

Watch below to hear some of Morgan’s business tips and advice for women entrepreneurs. Also, check out her site for upcoming events!

Here’s Why Email Marketing Matters

Incorporating email marketing into your business plan is the perfect way to build brand awareness, increase customer retention, and revenue for your company.

Email marketing is a science that specialists and marketing pros work diligently to understand. Why? Because there are billions of people in the world and 85% of the population has at least one email address.

What could this mean for your business?

If you could create your personal algorithm for your business where you know exactly what to send, who to send to, and how frequently to send email campaigns, wouldn’t you? Especially if it meant increased revenue for your business?

Here are some other reasons why email marketing matters:

Want to learn how you can use email marketing to boost your business? Register for our webinar today. Click here to reserve your spot.

Here's Why Email Matters

Incorporating email marketing into your business plan is the perfect way to build brand awareness, increase customer retention, and revenue for your company. Join me on September 23rd for a special webinar about how to use email marketing to boost your business. Click here to reserve your spot today.

 

#BlkWomeninBiz: Adrienne Ruff

Adrienne has always had a passion for fashion, but her creativity and love for design is used in what some may consider a nontraditional way.

Originally from Central New Jersey, Adrienne’s family relocated to Columbus where she spent majority of her childhood. She attended Northland High School and after graduation, she briefly attended Columbus State Community College (CSCC) and later transferred to University of Cincinnati (UC). She studied business marketing, but after three years, she knew that fashion was her purpose. After spending so much time in her major, she was hesitant to change it so she chose to stick it through.

During her junior year of college, she decided to take some time off as she was preparing for one of her biggest challenges; becoming a mother. Later, she pursued a career in real estate and successfully obtained her license.

Adrienne always knew she wanted to be an entrepreneur. She had come up with a lot of business ideas, but had to figure out how to monetize them. Her first idea in 2001, was a mobile spa party business for young girls. A great idea that was short lived.

Her current business, Adrienne Ruff Event Co,, was right under her nose all along. Adrienne’s family has been in the catering business for over 20 years. She would always work at the events assisting in any way she could; from serving food, to rearranging and offering suggestions on the set up. One day it clicked! She could use her passion for fashion and design, to create extravagant event set ups. Adrienne would become an event designer.

The first thing she did was research and practice. Secondly, she started volunteering her services to friends and families to gain experience, display her talents, and build her portfolio. Then, she created a website and started booking a few events throughout the year. At first it was a hobby, but she knew that corporate America was not where she wanted to spend her life. Eventually she started networking and forming relationships with other event planners to gain exposure. She also had a mentor who would tell her the ins and outs of the industry and helped her think strategically about her business.

Some of the challenges that Adrienne had to face were within. She had to be more comfortable networking and creating relationships that were outside her inner circle. When she first started, naturally she was intimidated by those who had been in the industry for some time.

“I was intimidated by the veterans who’d been doing this for years. I never thought I would get hired for an event because there were so many that were better than me, who had more exposure than me, and more experience.”

She soon realized that was far from true. She began to study some of the successful people in the industry and created her own niche.

Seeing other female minority business owners be successful lets Adrienne know that she can do it too. She also wants to become that example for those coming after her. Whether she believes it or not, she is already doing that flawlessly.

One dose of advice from Adrienne for those looking to launch their own event planning business:

“Just do it! Don’t be afraid to ask to volunteer for the experience. It’s never too late to start, and my number one piece of advice is: network!”

Adrienne, thank you for setting an example and being amongst a beautiful tribe of #BlkWomeninBiz. Your resilience and positivity is what drives and motivate many young entrepreneurs, like myself, to keep pushing until we reach the top!

Know another #BlkWomeninBiz killing it in her field? Send your submission below.

#BlkWomeninBiz: Kay Dupree

Born and raised in the Bronx, by 9 years old, Kay Dupree knew that being a fashion designer was her calling. She grew up around fashionable family members and would often sketch what they were wearing and create her own Barbie clothes.

Kay was destined to become an entrepreneur – it runs through her veins. Her dad owned a construction business for over 30 years. Watching her father run his own company made her realize that being a businesswoman was her calling.

She attended the Art Institute of NYC and graduated with a degree in fashion design in 2006. Every time she went shopping, she knew something was missing. She knew that there were other women out there who felt the same way. That is when she realized that she needed to start her own line of clothing.

Her first business idea was an urban chic fashion line which would include bomber jackets, joggers, and denim on denim everything. Some of her first designs were the “Adore My Curves” and “Heart Soul & Curves” tees.

Kay Dupree is bringing the classic, yet chic and bold flavor that the plus size industry is missing. Many companies try to make a garment bigger and call it “plus size” – but is it really? A true plus size designer, like Kay, designs full pieces for plus size women. She puts her heart and soul into her creations and you can feel it with every stitch. Who better to design for plus size woman, than a plus size woman understands the frustrations of going shopping? She simply decided not to run from her purpose.

There is a lot of challenging work, trials, and tribulations that go into starting a brand like Kay did. There is also a lot of prejudice when it comes to being an indie designer. Most manufacturers charge double the price because she is creating plus size clothing. They prefer smaller sizes because it takes less time and fabric to create. As a result, customers have to pay more – which is not fair. Since the clothes weigh more, she has to pay more to ship to her customers. As an independent company, she is charged extra for nearly every aspect of the process.

One thing Kay has learned during these harsh realities, is that there is nothing else she would rather be doing.

“I overcome these moments by reminding myself to stay in my lane. My moment will come when it’s supposed to and I can’t rush it.”

As a minority, female business owner, adversity is everywhere, but Kay is resilient. Black women in business are breaking barriers and are by the most successful group of entrepreneurs stepping out, pushing fear to the left and following the dream.

One piece of advice Kay has for anyone looking to start their own line – research…and lots of RESEARCH. This business is not for the faint of heart.

“Know your customer and understand them fully. Don’t worry about what anyone else is doing. Stay in your lane and focus on your business.”

Kay, as a fellow black woman in business, I commend you for your dedication to this process. It is because of woman like you, that others to follow will have the opportunity to serve a demographic that is, until recently, overlooked. Thank you for standing up to the industry, and taking the plunge to be amongst #BlkWomeninBiz.

Know another #BlkWomeninBiz killing it in her field? Send your submission below.